YouTube reportedly in talks to buy video game streaming service Twitch for $1bn
Google is reportedly in talks to buy Twitch, a videogame streaming service with more than 45 million monthly users, several US publications have reported.
The acquisition would be made through YouTube, which Google acquired in 2006 for $1.65 billion, and would be the most significant purchase the video platform has made to date.
Citing sources “familiar with the pact,” Variety reports that Google has already “reached a deal” to buy Twitch “for more than $1 billion,” while the Wall Street Journal says that “talks are at an early stage” and that “the potential purchase price couldn’t be learned.”
Twitch, which launched in June 2011, has become the most popular service for broadcasting and watching videogames, even supplanting YouTube in terms of live-streaming traffic.
Online video and networking firm Qwilt reported that in the week ending April 7 Twitch accounted for 44 per cent of all live-streaming traffic in the US. The San Francisco-based start-up has also signed deals with both Sony and Microsoft to provide live-streaming services on the PS4 and Xbox One consoles.
A screenshot showing a game of League of Legends being live-streamed (with the player in the bottom right) using Twitch.
Read more: Twitch plays Pokémon is beautiful chaos
For Google, Twitch could provide a lucrative new stream of ad revenue, attracting a predominantly young audience that consumes content over long sessions, often hours at a time. This compares favourably to the three-minute slices of video more commonly watched on YouTube.
Gaming has also proved to be a natural fit for an internet-savvy audience, with YouTube’s most subscribed channel, PewDiePie, offering video game commentary from 24-year old Swede Felix Kjellberg. More than 26 million YouTube users subscribe to Kjellberg’s channel, generating just under 300 million views in April alone.
Twitch, which used 1.35 per cent of all downstream bandwidth in North America in March 2014, was spun out of Justin.tv, one of the earliest video broadcasting sites online. In September 2013 Twitch earned $20 million from investors.
Life & Style blogs
World’s largest chocolate manufacturer adds voice to warnings of 'potential cocoa shortage by 2020'
UK cities with the most single people: Most residents of Manchester are not hitched
Boys born in south of England 'live eight years longer' than those born in the north
GTA 5, Xbox One review: Next gen Los Santos is beautiful chaos
Care Quality Commission report: Just how good is your GP?
'Muslims pre-date Columbus in discovering America,' says Turkish president Erdogan
France 'blocks' Russian sailors from boarding a warship
Former Tory PM Sir John Major says 'we would not have an NHS without migrants'
G20 summit: David Cameron warns Vladimir Putin that Russia's relationship with the West is at a 'fork in the road' over Ukraine
Myleene Klass: Ed Miliband 'strikes back' by comparing UK's need for Labour's mansion tax to Hear'Say track
Coalition government has 'shifted money from poorest to better-off' through welfare cuts and tax reductions, study claims
- 1 This is what the one in ten British men who pay for sex need to know
- 2 Lee Evans announces retirement from comedy on The Jonathan Ross Show
- 3 These grandmas smoking weed for the first time are wonderful
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Angelina Jolie confuses everyone with 'ay up me duck' East Midland's greeting to Derby actor Jack O'Connell at awards show
iJobs Gadgets & Tech
£27000 - £32000 per annum + training: Langley James : Senior Technician; Promo...
£28000 - £36000 per annum + Bonus and Benefits: Ampersand Consulting LLP: Serv...
£55000 - £80000 per annum + BUPA: Langley James : Business Systems Manager, PR...
£21000 - £26000 per annum: Recruitment Genius: A great opportunity to join a p...