Google reportedly paying AdBlock Plus to greenlight their ads
Search giant among companies paying to have their ad content added to app's 'whitelist'
According to reports from German news site Horizont, Google and other companies are paying the makers of AdBlock Plus to add their content to the app’s list of ‘acceptable ads’.
AdBlock Plus, the single most popular browser extension for both Firefox and Chrome, is a free application that users install to remove advertising from their web experience. Despite this, the company has always been open about its 'whitelisting' of certain content.
The makers define advertisements they consider acceptable as those which are static (ie, without animation or sounds), that do not obscure page content, are clearly marked as advertising and that are preferably text-only.
In a survey of AdBlock's users they reportedly found that only 25% wanted no advertising at all, and even these individuals can still disable the whitelist. AdBlock also charges certain large companies to have their content automatically whitelisted (it's this that Google is allegedly guilty of), in order to help maintain their database of acceptable sites.
The information gained attention via a posting on Hacker News, where users have been discussing the pros and cons of such a system. One commenter named RyanZAG notes that whilst the news seems fairly innocuous it sets a bad precedent by creating a two-tiered system of advertising. Giants like Google can give their own content an automatic boost, whilst "removing the ability for other players to compete on a level footing."
Another user responds saying that this is just how advertising has always worked - companies pay gateholders in order to let their ads appear in front of users. The only oddity is that AdBlock sell themselves as keeping such advertisements hidden so the whole situation has become, in md224's words, "meta".
However, if AdBlock didn't work with companies in some way then brands would almost certainly take action against them. So it seems that having at least some standards - ie, AdBlock's criteria of what makes an 'acceptable advertisement' - is preferable to having no standards at all.
Life & Style blogs
iPhone 7 (or iPhone 6S) leaked pictures show similarities to older model — but Apple is fixing the biggest issue of all
The face of fertility: why do men find women who are near ovulation more attractive?
'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
Google has set its terrifying, dreaming image robots on the public
What do the emojis on Snapchat mean?
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
- 1 Michelle Watt's father says TV presenter killed herself because she was in constant pain
- 2 Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
- 3 'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
- 4 North Korean defector flees to Finland 'with evidence of chemical testing on humans'
- 5 Greek debt crisis: The photograph that conveys the despair of Greece's elderly
iJobs Gadgets & Tech
£20000 per annum: Recruitment Genius: The leading provider of Employee Managem...
£15000 - £25000 per annum: Recruitment Genius: This Kent based design consulta...
£25000 - £34000 per annum: Recruitment Genius: Are you looking to work for an ...
Negotiable: Recruitment Genius: This role's responsibility also include operat...