Google says India Internet users to triple: report
Monday 19 September 2011
Google expects India's Internet users to triple by 2014 as telecom carriers invest in high-speed wireless infrastructure and smartphones become cheaper, a report said Friday.
Google's country head in India, Rajan Anandan, told the Wall Street Journal that the company forecasts India will reach at least 300 million Internet users by 2014, up from about 100 million now.
With just eight percent of its 1.2-billion population online, India is already the third-largest Internet market by users, behind China and the United States.
"Despite a lot of the infrastructure challenges we have as a country, 100 million Indians are online," Anandan, a former Microsoft executive who took over Google's India operations in March, told the newspaper.
"They're spending a huge amount of time online and they're doing a varied set of things online."
But capitalizing on that huge emerging audience will be challenging in a country where television and newspapers draw the most advertising and the government is throwing up regulatory hurdles.
"Making money off that growing audience, though, is proving difficult thus far for Google and other Internet companies," Anandan told the newspaper.
Indian online ad spending is only about $200 million per year - a small fraction of the $80 billion global digital advertising industry.
E-commerce like airline and movie ticket sales generate about $5 billion in revenue in India compared to a massive $80 billion in neighbouring China, the newspaper said.
Anandan said he expected the next 200 million Indian web users to mainly access the Internet on the high-speed wireless networks that carriers are in the process of rolling out countrywide.
But for India to increase Internet use it is also crucial that mobile handset makers bring out smartphones at prices which India's masses can afford, he said.
Life & Style blogs
Why you should never make assumptions about people with autism
People all over the world are getting semicolon tattoos to draw attention to mental health
Sugary drinks are killing 184,000 adults around the world every year, says study
Optical illusion turns blue demon into brunette
What do the emojis on Snapchat mean?
More Britons believe that multiculturalism makes the country worse - not better, says poll
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
- 1 BBC told new political editor must be 'impartial' with Nick Robinson reportedly stepping down
- 2 Number of young homeless people in Britain is 'more than three times the official figures'
- 3 The map showing the most dangerous tourist destinations in Europe, according to the Foreign Office
- 4 The biggest first date turnoff has been revealed
- 5 German man found living with 300 rats in tiny apartment
iJobs Gadgets & Tech
£20000 per annum: Recruitment Genius: The leading provider of Employee Managem...
£15000 - £25000 per annum: Recruitment Genius: This Kent based design consulta...
£25000 - £34000 per annum: Recruitment Genius: Are you looking to work for an ...
Negotiable: Recruitment Genius: This role's responsibility also include operat...