HTC cashes in on gold trend with 18ct handset worth £2,750
Apple and Samsung have already made gold-coloured smartphones; HTC just went straight for the gold
Tuesday 08 October 2013
Beleaguered phone-maker HTC recently blamed their falling revenue on a “the challenge of innovative marketing” but a new all-gold edition of their HTC One handset shows that the company might still be suffering from a slight lack of imagination.
However, they certainly get points for carrying things to extremes. Whilst Apple and Samsung have released only gold colourings for their flagship smartphones, HTC have gone the whole hog - using 18ct gold-plating to create five limited-edition HTC Ones, valued at £2,750 each.
The handsets have been produced to promote the 18th anniversary of the MOBO awards and include the music award’s logo laser-etched onto the back plate of the HTC One.
Although the Taiwanese company posted its first quarterly loss last week, the HTC One has continued to do well with critics. The phone took home three prizes at the T3 awards show last week: Phone of the Year, Gadget of the Year and the T3 Design Award.
The HTC One includes a 4.7-inch 1080p screen, 32 or 64GB of internal storage, 2GB of RAM and a quad-core 1.7GHz processor.
In an interview with Bloomberg on Monday, HTC’s Chairwoman Cher Wang said that the company’s next two months would be its “biggest challenge” and that although the company has “the best technology and product” it is failing to communicate its strengths to customers.
Life & Style blogs
Bombsheller: The website that makes us all into top fashion designers
Husband creates spreadsheet detailing wife's 'excuses' for turning down sex
Want to reduce the risk of disease? Abandon shaking hands, and start bumping fists...
UK police to start seizing drivers' mobile phones after all crashes
Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?
The secret report that helps Israelis to hide facts
A day in the life of Vladimir Putin: The dictator in his labyrinth
Were 'Poor Doors' added to mixed developments so wealthy residents don't have to go in alongside social housing tenants?
A new Russian revolution: The cracks are starting to appear in Putin’s Kremlin power bloc
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Opponents of Israel's military operation in Gaza are the real enemies of Middle Eastern peace
- 1 Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
- 2 The secret report that helps Israelis to hide facts
- 3 Danish TV reporter is all business up top, all party down below
- 4 Ross Burden dead: MasterChef and Ready Steady Cook star, dies aged 45
- 5 Businessman charged £75 for three small bottles of water in London hotel
iJobs Gadgets & Tech
£28000 - £30000 per annum + competitive: Progressive Recruitment: An ambitious...
£50000 - £60000 per annum + Benefits: Progressive Recruitment: Senior SAP MM C...
competitive: Progressive Recruitment: SAP BW BO - 6 MONTHS - LONDON London (Gr...
£18000 - £22000 Per Annum: Clearwater People Solutions Ltd: Recruitment Resour...