HTC cashes in on gold trend with 18ct handset worth £2,750
Apple and Samsung have already made gold-coloured smartphones; HTC just went straight for the gold
Beleaguered phone-maker HTC recently blamed their falling revenue on a “the challenge of innovative marketing” but a new all-gold edition of their HTC One handset shows that the company might still be suffering from a slight lack of imagination.
However, they certainly get points for carrying things to extremes. Whilst Apple and Samsung have released only gold colourings for their flagship smartphones, HTC have gone the whole hog - using 18ct gold-plating to create five limited-edition HTC Ones, valued at £2,750 each.
The handsets have been produced to promote the 18th anniversary of the MOBO awards and include the music award’s logo laser-etched onto the back plate of the HTC One.
Although the Taiwanese company posted its first quarterly loss last week, the HTC One has continued to do well with critics. The phone took home three prizes at the T3 awards show last week: Phone of the Year, Gadget of the Year and the T3 Design Award.
The HTC One includes a 4.7-inch 1080p screen, 32 or 64GB of internal storage, 2GB of RAM and a quad-core 1.7GHz processor.
In an interview with Bloomberg on Monday, HTC’s Chairwoman Cher Wang said that the company’s next two months would be its “biggest challenge” and that although the company has “the best technology and product” it is failing to communicate its strengths to customers.
Life & Style blogs
iPhone 6s Plus photos: leaks show Force Touch display, subtly altered size
iPhone 6s and 6s Plus battery capacity will be weaker than predecessors, Apple leaks suggest
Pansexual: What is it - and when did the term gain popularity?
Amazon Prime Video launches offline viewing, feature Netflix has said is 'never going to happen'
How to discover who your best friends are on WhatsApp - using a tool within the application
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don’t change Europe’s attitude to refugees, what will?
Senior British politicians tell David Cameron: When dead children are being washed up on beaches, it's time to act
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
- 1 Three-year-old ultra-Orthodox Jewish children told 'the non-Jews' are 'evil' in worksheet produced by London school
- 2 Moscow voted the world's unfriendliest city
- 3 The excuses your boss is most likely to believe when you call in sick
- 4 I'm pansexual – here are the five biggest misconceptions about my sexuality
- 5 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
iJobs Gadgets & Tech
£35000 - £40000 per annum: Recruitment Genius: This IT support company has a n...
£55000 - £70000 per annum: Recruitment Genius: This is a fantastic opportunity...
£38000 - £45000 per annum: Recruitment Genius: Design and build advanced appli...
£18000 - £23000 per annum + Uncapped Commission: SThree: As a Trainee Recruitm...