Internet-connected TVs proliferate but users still prefer live TV format
Tuesday 12 July 2011
Two out of five households have a connected TV in their living room but very few consumers are making the most of its features.
A study conducted by market researcher Knowledge Networks found that close to half of connected TV owners (47 percent) prefer to watch a program at its regular TV time slot.
"Connected TVs are now clearly a mainstream technology if defined by presence in the home – but actual usage is a different story,” said David Tice, vice president and group account director at Knowledge Networks in a July 7 statement.
'Finding ways to 'turn on' the installed-but-inactive population may be the key to growth in every area. One potential approach: Tap into the unmet needs of pay TV consumers, such as the ability to access web-like search tools and social media through their TV set."
The study found that consumers liked the flexibility of "anytime" programing on their internet TV, but still resorted to watching the live TV format.
Twenty-three percent of consumers said they switch on their DVR (digital video recorder) when they want to watch TV in the evening.
Barriers such as poor picture quality and buffering no longer pose a problem for those who want to watch TV on demand.
"The data reveals that two thirds of connected TV viewers believe the picture and sound quality are about the same as, or better than, their regular TV reception," said Knowledge Networks.
The study was based on responses from 1,008 people aged 13 to 64 with a TV in their home.
A report by ABI Research forecasts that the number of households paying for IPTV worldwide will grow to reach 155 million by 2016, up from 35 million in 2010. A majority of the growth is expected to occur in the Asia Pacific region.
Life & Style blogs
Sustained immigration has not harmed Britons' employment, say government advisers
British jihadist calls for 'flag of Islam' over Downing Street and Buckingham Palace
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
There’s a nasty smell in the political air – and it’s coming from the Tories
- 1 Howard Jacobson: Let's see the 'criticism' of Israel for what it really is
- 2 Instagram of US airport security chiefs: Lipstick knives and IED training kits among items seized
- 4 PornHub begs users to stop uploading video clips of Brazil getting beaten 7-1
iJobs Gadgets & Tech
£40000 - £45000 per annum + competitive: Progressive Recruitment: My client is...
competitive: Progressive Recruitment: SAP SD OTC Consultant | 12 Months | 500/...
£35000 - £40000 per annum + substantial benefits: Ashdown Group: Business Syst...
£300 - £301 per day + competitive: Progressive Recruitment: The successful can...