Kate Moss and Carphone Warehouse team up for 'fashion tech'
Monday 01 July 2013
Kate Moss has teamed up with Carphone Warehouse to provide a new range of accessories dubbed “fashion tech”.
Known as the Kate Moss Accessories Collection and set to be launched later this summer, fruits of the collaboration will reportedly include covers and cases for phones.
Kate Moss said: "My phone's as much a part of my look as my bag or shoes, and yet there's so little choice out there.”
"My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to the design, I wanted the best for my range that reflected my personal style."
Carphone Warehouse says they are aiming the products at the 64% of British women who now own smartphones. While 70% of men own a smartphones as well, it is female ownership that is growing quicker, increasing by 52% over the past year.
"We looked at the accessory ranges available today and found that consumers were crying out for something different," explained Julian Diment, marketing director at Carphone Warehouse. "Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries."
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