Kate Moss and Carphone Warehouse team up for 'fashion tech'
Monday 01 July 2013
Kate Moss has teamed up with Carphone Warehouse to provide a new range of accessories dubbed “fashion tech”.
Known as the Kate Moss Accessories Collection and set to be launched later this summer, fruits of the collaboration will reportedly include covers and cases for phones.
Kate Moss said: "My phone's as much a part of my look as my bag or shoes, and yet there's so little choice out there.”
"My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to the design, I wanted the best for my range that reflected my personal style."
Carphone Warehouse says they are aiming the products at the 64% of British women who now own smartphones. While 70% of men own a smartphones as well, it is female ownership that is growing quicker, increasing by 52% over the past year.
"We looked at the accessory ranges available today and found that consumers were crying out for something different," explained Julian Diment, marketing director at Carphone Warehouse. "Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries."
Life & Style blogs
Lego told off by 7-year-old girl for promoting gender stereotypes
Hundreds of Scottish women to launch damages claims against makers of the vaginal mesh implants which have left them in constant pain and even unable to have sex
Mapping the tubes: The hidden world of undersea cables that make up the internet
Apple's iOS 7.1: How to get the iPhone update, and what to do once you've got it
Is the secret to liberation from the cares of this world a two-word curse?
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Exclusive: Impact of immigrants on British workers ‘negligible’
Katie Hopkins continues campaign to become Britain's most hated talking head with poorly timed Bob Crow tweet
Ukraine crisis: Russia pledges to 'retaliate against sanctions' as Ukrainian president says Crimea vote will not be recognised
The quiet diplomat: Catherine Ashton - recognised and admired in all the world’s troubled countries, yet ridiculed at home
Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
- 1 Watch: The student election Macklemore parody that isn't completely awful - and all the others that are
- 2 Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
- 3 First Kiss: Filmmaker gets 20 strangers to make out on YouTube with awkward results
- 4 Joanna Lumley’s garden bridge over the Thames gets £30m seal of approval from Government
- 5 Ian Wright breaks down in ITV documentary charting his rise to England and Arsenal striker
iJobs Gadgets & Tech
£20000 - £23000 per annum: Inspiring Interns: Our client specialises in creati...
£35000 - £45000 per annum + excellent company benefits : Pro-Recruitment Group...
£35000 - £60000 per annum + Bonus + Benefits: Pro-Recruitment Group: You must ...
£50000 - £60000 per annum + Benefits + Bonus: Harrington Starr: C# .NET Develo...