The 2010 Golden Joystick awards took place on the afternoon of Friday 29 in London, and it was Xbox 360 and PC title Mass Effect 2 that was crowned Ultimate Game of the Year, beating the multi-platform best seller Modern Warfare 2 into second place.

Mass Effect 2, a science-fiction adventure released in January 2010, also won the Best Role-Playing Game category.

Though the first in the series remains exclusive to Xbox 360 and PC, the PlayStation 3 is getting its version of Mass Effect 2 in January 2011 ahead of the multi-platform release of Mass Effect 3 late that year.

Call of Duty: Modern Warfare 2 was proclaimed Best Shooter and the upcoming Call of Duty: Black Ops (out on November 9) took the One To Watch award.

Assassin's Creed II pipped Batman: Arkham Asylum in the Action / Adventure vote, came third in the Ultimate Game of the Year and Soundtrack categories, and its PSP counterpart, Assassin's Creed: Bloodlines, was the second most popular in Portable.

There were also multiple wins for Plants vs Zombies on iOS, PC, PS3 and 360 (Best Strategy & Best Download).

Super Street Fighter IV was top dog in Fighting, September 2009's Guitar Hero 5 won in Music, Pokémon HeartGold and SoulSilver on Nintendo DS was best in the Portable section and Forza Motorsport 3 on Xbox 360 was the best racing game.

While Final Fantasy XIII had to concede Role-Playing to Mass Effect 2, it did clinch Best Soundtrack, where the heavy metal ambition of Brütal Legend settled for second.

World of Goo on Wii, PC and iOS was the best in Puzzle, FIFA 10 was best in Sports, League of Legends was voted Best Online, while Best UK Developer was awarded to Jagex ( RuneScape, War of Legends, and the FunOrb gaming site).

See the full list of winners and runners up posted at the