Hollywood actor Nathan Fillion used his Twitter account to express his interest in playing the Fillion-esque Nathan Drake in a big screen adaptation of the hit video game Uncharted: Drake's Fortune.
"If ever there was a Twitter campaign," he wrote, "let this be it", following the announcement that Three Kings and I ? Huckabees director David O. Russell would be the film's director.
Since then, the Twitter tags #nathforunchartedfilm and #NathanFillionforNathanDrake have been adopted as common slogans, and a list of relevant sites to petition have been regularly posted at Twitter.com/Kcat10.
Fans of Fillion-starring TV series - sci-fi adventure Firefly and detective comedy Castle - should know that his characters, particularly Firefly's Malcolm Reynolds, have quite a bit in common with Uncharted's Drake.
There's the confident swagger, the world-weary smile, a sharp sense of humor, more than a pinch of luck when the chips are down, and a certain ease in dealing with moments of romantic (mis)fortune.
The two even have similar looks - perhaps it's no coincidence, considering that Uncharted: Drake's Fortune console debut was just two years after Firefly's film, Serenity.
That's not to say Fillion is without competition for the role. Joe Flanigan, Colonel Sheppard in the Stargate series, is also interested in the role and an avid player of the game to boot.
Uncharted: Drake's Fortune was bestowed with a multitude of awards following its late 2007 release and the 2009 sequel, Uncharted 2: Among Thieves, received even greater plaudits.
Both games were noted for their cinematic storytelling, blockbuster action sequences, classy presentation, and sassy dialogue.