'Bing It On': Microsoft puts its search engine to the test as it goes up against Google - with surprising results

Results showed that more people picked Bing than Google results in blind test

Microsoft has blind tested its Bing search engine against the giant of the field, Google, in a challenge it has called “Bing It On”.

With the results showing that more people picked Bing than Google results, Microsoft is triumphant and has embarked on a major drive to persuade internet users to make a switch.

The study was carried out by an independent company called Answers Research who asked participants to conduct 10 searches which were drawn from a list of 450 possibilities taken from the Google UK Zeitgeist 2012 and Google 2013 trends lists.

Those taking part were then asked to state which set of results they preferred or whether they felt both were equally as good.

The researchers found that 53 per cent preferred Bing, 34 per cent chose Google and 13 per cent felt neither was better than the other.

A posting on the blog that published the results said: “While many people still use Google, for many, it is simply a habit: Google is what they started using ten years ago and many people haven’t taken the time to see what else is out there.”

Whether or not it will make a difference, however, remains to be seen. Search marketing agency the Eword shows Google holds 89.49 per cent of the market with Bing a very distinct second with 6.11 per cent, so there is much to do for Microsoft.

But it is not insurmountable. The Pepsi Challenge managed to push Coke into second place in supermarkets in 1983 and it was so successful that it forced Coca-Cola to come up with the ill-fated reformulated, sweeter New Coke in a desperate attempt to claw itself back, leaving a bitter taste in fans of the drink and denting confidence in the brand.

Nevertheless, it can sometimes take more than a few stones for David to topple Goliath and today sales of all variants of Coca-Cola are worth £1.15bn while Pepsi and Pepsi Max are worth £352.2m so the war was eventually won by those in the red corner.

Still, if you want to try it for yourself, visit: www.bingiton.com/

Voices
On the last day of campaigning before the polling booths open, the SNP leader has written to voters in a final attempt to convince them to vote for independence
voicesIs a huge gamble on oil keeping the First Minister up at night?
Life and Style
tech

Apple has been hit by complaints about the 1.1GB download

Arts and Entertainment
Pointless host Alexander Armstrong will voice Danger Mouse on CBBC
tv

Much-loved cartoon character returns - without Sir David Jason

Arts and Entertainment
Liam Neeson said he wouldn't
tv

Liam Neeson's Downton dreams

PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Arts and Entertainment
Actor and director Zach Braff
tv

News
i100
Arts and Entertainment
Rosalind Buckland, the inspiration for Cider with Rosie died this week
booksBut what is it like to be the person who inspires a classic work of art?
Arts and Entertainment
tv

News
i100
Arts and Entertainment
The former Doctor Who actor is to play a vicar is search of a wife
film

Matt Smith is set to join cast of the Jane Austen classic - with a twist

Arts and Entertainment
Lionel Messi in action for Barcelona
filmWhat makes the little man tick?
Arts and Entertainment
Meera Syal was a member of the team that created Goodness Gracious Me
tv

Actress to appear in second series of the hugely popular crime drama

Arts and Entertainment
tvReview: An undercooked end (spoiler alert)
Life and Style
i100

Arts and Entertainment
Pharrell dismissed the controversy surrounding
musicThe singer said 'the last thing I want to do is degrade'
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Network Infrastructure Technical Lead - up to £45k DOE - Surrey

    £35000 - £45000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    Technical Architect - Surrey - £35k-£45k DOE - Permanent

    £35000 - £45000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    ASP.NET Developer - Cheshire - £35k - Permanent

    £30000 - £35000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    Senior Infrastructure / Network Engineer (VMware, Windows, LAN/WAN)

    £40000 - £50000 Per Annum + excellent benefits: Clearwater People Solutions Lt...

    Day In a Page

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week