David Bowie’s videos have easily broken through records for the most watched ever, following the announcement of his death this week.
Mr Bowie’s videos were watched 51 million times on January 11, when Mr Bowie’s family announced that he had died at 69. That means that it easily broke through the previous record — which was achieved by Adele on 23 October, when her single ‘Hello’ was released, when 36 million people.
In all, views of Mr Bowie’s videos were up 5,198 per cent on January 11, compared with the seven days before — which had already included the release of a new single.
The total was helped in large part by Mr Bowie’s final single, Lazarus, and its accompanying video.
That clip shows the singer in a hospital bed before he disappears into a cupboard. The song has the opening line “Look up here, I'm in heaven / I've got scars, that can't be seen”.
David Bowie: Life in pictures
David Bowie: Life in pictures
David Bowie in 1960s
Davy Jones; life before David Bowie
David Bowie in 1964
David Bowie 'In Mime' at the Middle Earth Club, London, 1968
David Bowie in 1969
David Bowie performing his final concert as Ziggy Stardust at the Hammersmith Odeon, London, 1973
David Bowie in 1973
David Bowie, with his wife Angela (Angie) and his son Zowie, after receiving an award for his latest record "Ziggy stardust" in Amsterdam, 1974
David Bowie in the 1970s
David Bowie's son, Duncan Jones, confirmed his death on Twitter
David Bowie in the 1980s
David Bowie gives a press conference presenting the Japanese movie 'Merry Christmas Mr. Lawrence' directed by Nagisa Oshima, during the 36th International Film Festival in Cannes, 1983
David Bowie performs on stage during a concert in La Courneuve, 1987
David Bowie during his concert in West Berlin, Federal Republic of Germany, 1987
David Bowie shakes hands with Princess Diana, 1993
David Bowie autographs copies of his newest album 'Outside' at the grand opening of a Herald Square music store 26 September 1995 in New York
David Bowie performs at the Panathinaikos stadium in Athens during a rock festival, 1996
David Bowie and his wife, supermodel Iman smile as they pose for photos after Bowie received a star on the world famous Walk of Fame 12 February in Hollywood, 1997
David Bowie getting ready to perform 'Earthling' at the Phoenix Music Festival in 1997
David Bowie on stage performing during the Tibet House Benefit Concert in New York City, 2001
David Bowie Meltdown concert at the Royal Festival Hall, London, June 2002
David Bowie performing during his concert at the Stravinski hall stage of the Montreux Jazz Festival, in Montreux, Switzerland, 2002
David Bowie in 'Last Call with Carson Daly' TV programme taping in New York, 2003
David Bowie walks with his with wife Iman and daughter Alexandria (2) in New York, 2003
David Bowie performs on stage on the third and final day of 'The Nokia Isle of Wight Festival 2004' at Seaclose Park, in Newport, UK
David Bowie poses with a pig, 2004
David Bowie and Kate Moss at the 2005 CFDA Awards dinner party at the New York Public Library in New York City, 2005
David Bowie and model Iman arrive to the Metropolitan Museum of Art Costume Institute Gala, Superheroes: Fashion and Fantasy, held at the Metropolitan Museum of Art in New York City, 2008
David Bowie anf Tilda Swinton at the MoMA's 6th Annual Film Benefit in New York, 2013
Flowers are left below a mural of David Bowie on the wall of a Morley's store in Brixton on 11 January 2016
The track and the album it was taken from, Blackstar, have been described by producer and collaborator Tony Visconti as a “parting gift”.
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