Facebook 'dead and buried' as teens switch to Snapchat and Whatsapp
Teens are embarrassed to even be associated with the social network as more and more parents attempt to 'friend' their children
Teenagers are turning their back on Facebook ‘in their droves’ and switching to simpler social networks and messaging apps, new research has found.
Not only are 16-18 year olds moving on to rivals such as Snapchat, Whatsapp and even Twitter, teens are embarrassed to be so much as associated with Facebook, as their parents adopt the network, researchers said.
“Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives,” said Daniel Miller, a Professor of Anthropology at University College London, who works on the Global Social Media Impact Study.
“Parents have worked out how to use the site and see it as a way for the family to remain connected. In response, the young are moving on to cooler things.
“What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried.”
Prof Miller, writing on academic news website the Conversation, added that the research found that “slick isn’t always best” as even the teenagers that took part in the study admitted that Facebook is technically better than its rivals.
“It is more integrated, better for photo albums, organising parties and more effective for observing people’s relationships,” he said, yet other factors are much more important to teens - namely the fact they are likely to get a friend request from their mum on Facebook.
“You just can’t be young and free if you know your parents can access your every indiscretion," he said.
“It is nothing new that young people care about style and status in relation to their peers, and Facebook is simply not cool anymore.”
Instead, rather than using the network to communicate with each other, teens use Facebook as a link to older family and older siblings who have gone to university.
“To prevent overgrazing as others beasts have occupied its terrain, Facebook has to feed off somewhere else. It has thereby evolved into a very different animal,” Prof Miller concluded.
Britain First criticised for using actress's memory to draw attention to their 'hate-filled home page'
Emergency call 'started off dumb, but got pretty serious'
Greatest mystery about the hit BBC1 show is how it continues to be made at all, writes Grace Dent
Life & Style blogs
Ebola outbreak: Virus to kill 67,000 in Monrovia by December, claims academic study
Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
Ebola: NYC doctor Craig Spencer tests positive for disease after returning from west Africa
Watch what happened when food critics were unknowingly served McDonald's
Controversy over Queen Elizabeth II's 'first tweet'
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Attacks on 'Ukip Calypso' show how skewed people’s priorities are
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Axe wielding man shot dead after attacking four New York policemen on busy street
- 3 Watch what happened when food critics were unknowingly served McDonald's
- 4 Jimmy Carr's Oscar Pistorius joke goes a bit too far at the Q Awards
- 5 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo
iJobs Gadgets & Tech
£40000 - £50000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...
£30000 - £35000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...
£35000 - £40000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...
£50000 - £60000 per annum: Ashdown Group: Senior Software Engineer - C#, VB.N...