Facebook 'dead and buried' as teens switch to Snapchat and Whatsapp

Teens are embarrassed to even be associated with the social network as more and more parents attempt to 'friend' their children

Teenagers are turning their back on Facebook ‘in their droves’ and switching to simpler social networks and messaging apps, new research has found.

Not only are 16-18 year olds moving on to rivals such as Snapchat, Whatsapp and even Twitter, teens are embarrassed to be so much as associated with Facebook, as their parents adopt the network, researchers said.

“Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives,” said Daniel Miller, a Professor of Anthropology at University College London, who works on the Global Social Media Impact Study.

“Parents have worked out how to use the site and see it as a way for the family to remain connected. In response, the young are moving on to cooler things.

“What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried.”

Prof Miller, writing on academic news website the Conversation, added that the research found that “slick isn’t always best” as even the teenagers that took part in the study admitted that Facebook is technically better than its rivals.

“It is more integrated, better for photo albums, organising parties and more effective for observing people’s relationships,” he said, yet other factors are much more important  to teens - namely the fact they are likely to get a friend request from their mum on Facebook.

“You just can’t be young and free if you know your parents can access your every indiscretion," he said. 

“It is nothing new that young people care about style and status in relation to their peers, and Facebook is simply not cool anymore.”

Instead, rather than using the network to communicate with each other, teens use Facebook as a link to older family and older siblings who have gone to university.

“To prevent overgrazing as others beasts have occupied its terrain, Facebook has to feed off somewhere else. It has thereby evolved into a very different animal,” Prof Miller concluded.

PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Resourcer

    £18000 - £22000 Per Annum: Clearwater People Solutions Ltd: Recruitment Resour...

    Account Manager (Junior)

    Negotiable: Clearwater People Solutions Ltd: Account Manager (Junior) Account ...

    Javascript Developer

    £40000 - £60000 per annum + competitive: Progressive Recruitment: My client, a...

    Lead IOs Andriod Developer

    £80000 - £90000 per annum + competitive: Progressive Recruitment: Lead Applic...

    Day In a Page

    A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

    A new Russian revolution

    Cracks start to appear in Putin’s Kremlin power bloc
    Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

    Apartheid’s sadistic killer that his country cannot forgive

    The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
    Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

    Standing my ground

    If sitting is bad for your health, what happens when you stay on your feet for a whole month?
    Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

    Greene prays for chance to rebuild after injury agony

    Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
    Israel-Gaza conflict: Secret report helps Israelis to hide facts

    Patrick Cockburn: Secret report helps Israel to hide facts

    The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
    The man who dared to go on holiday

    The man who dared to go on holiday

    New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
    Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

    Best comedians: How the professionals go about their funny business

    For all those wanting to know how stand-ups keep standing, here are some of the best moments
    The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

    The Guest List 2014

    Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
    Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

    Jokes on Hollywood

    With comedy film audiences shrinking, it’s time to move on
    It's the best of British art... but not all is on display

    It's the best of British art... but not all is on display

    Voted for by the British public, the artworks on Art Everywhere posters may be the only place where they can be seen
    Critic claims 'I was the inspiration for Blanche DuBois'

    Critic claims 'I was the inspiration for Blanche DuBois'

    Blanche Marvin reveals how Tennessee Williams used her name and an off-the-cuff remark to create an iconic character
    Sometimes it's hard to be a literary novelist

    Sometimes it's hard to be a literary novelist

    Websites offering your ebooks for nothing is only the latest disrespect the modern writer is subjected to, says DJ Taylor
    Edinburgh Fringe 2014: The comedy highlights, from Bridget Christie to Jack Dee

    Edinburgh Fringe 2014

    The comedy highlights, from Bridget Christie to Jack Dee
    Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

    Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

    The woman stepping down as chair of the Heritage Lottery Fund is worried