Google launches Android KitKat with Nestlé collaboration and spoof Apple ad

Launch of the latest version of Google's mobile OS has been light on technical details, heavy on the jokes

Coinciding with its 15th birthday celebrations, Google have announced KitKat: the latest version of its Android mobile OS.

The search giants have traditionally named different versions of Android using a sweet theme in alphabetical order. The tradition started with Android Cupcake (version 1.5) back in 2009, before continuing through Donut, Eclair, Froyo (that’s ‘frozen yoghurt’), Gingerbread, Honeycomb, Ice Cream Sandwich and, most recently, Jelly Bean (versions 4.1-4.3). 

The naming is especially surprising as it had been previously thought that the next update would be ‘Key Lime Pie’. KitKat will be version 4.4 of Android, the operating system that now ships on nearly 80 per cent of smartphones worldwide.

For their latest update it seems Google have really warmed to their dessert theme, launching the new version of their software alongside branded chocolate bars of the same name from Nestlé. To celebrate the release the Swiss food and beverage giant will ship more than 50 million KitKats featuring the Android mascot to 18 markets including the UK, the US, Japan, India and Russia.

Speaking to the BBC John Lagerling, director of Android global partnerships, said that the ‘partnership’ with Nestlé was “not a money-changing-hands kind of deal”, and that both parties had wanted to do something "fun and unexpected".

Specially branded KitKat wrappers will also offer Google-related prizes.  

Nestlé have joined in by collaborating on a spoof promo video for their famous chocolate bar (see below), describing the KitKat as offering “adjustable orientation” and “global coverage” that means you can take the snack “literally anywhere”.

The ad also takes a dig at Apple, briefly showing a tablet screen with the tag-line ‘There’s a KITKAT for that’, an allusion to the iPhone maker’s famous ‘There’s an app for that’ slogan.

Nestlé promises that “no matter what type of break you’re looking for, we’ve got it covered”, offering “a two mega-bite, four mega-bite, or chunky-bite option”.

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Web Developer

    £18000 - £20000 per annum: Recruitment Genius: This design and print company a...

    Ashdown Group: Systems Administrator - Hull - £32,000

    £30000 - £32000 per annum + £4200 car allowance: Ashdown Group: 3rd Line Suppo...

    Ashdown Group: Head of IT - Hertfordshire - £90,000

    £70000 - £90000 per annum + bonus + car allowance + benefits: Ashdown Group: H...

    Ashdown Group: Application Support Analyst - SQL Server, T-SQL

    £28000 - £32000 per annum + Excellent benefits: Ashdown Group: Application Sup...

    Day In a Page

    Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

    Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

    How a costume drama became a Sunday night staple
    Miliband promises no stamp duty for first-time buyers as he pushes Tories on housing

    Miliband promises no stamp duty for first-time buyers

    Labour leader pushes Tories on housing
    Aviation history is littered with grand failures - from the the Bristol Brabazon to Concorde - but what went wrong with the SuperJumbo?

    Aviation history is littered with grand failures

    But what went wrong with the SuperJumbo?
    Fear of Putin, Islamists and immigration is giving rise to a new generation of Soviet-style 'iron curtains' right across Europe

    Fortress Europe?

    Fear of Putin, Islamists and immigration is giving rise to a new generation of 'iron curtains'
    Never mind what you're wearing, it's what you're reclining on

    Never mind what you're wearing

    It's what you're reclining on that matters
    General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

    Chuka Umunna: A virus of racism runs through Ukip

    The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
    Yemen crisis: This exotic war will soon become Europe's problem

    Yemen's exotic war will soon affect Europe

    Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
    Marginal Streets project aims to document voters in the run-up to the General Election

    Marginal Streets project documents voters

    Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
    Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

    The real-life kingdom of Westeros

    Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
    How to survive a social-media mauling, by the tough women of Twitter

    How to survive a Twitter mauling

    Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
    Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

    At dawn, the young remember the young

    A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
    Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

    Follow the money as never before

    Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
    Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

    Samuel West interview

    The actor and director on austerity, unionisation, and not mentioning his famous parents
    General Election 2015: Imagine if the leading political parties were fashion labels

    Imagine if the leading political parties were fashion labels

    Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
    Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

    Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

    The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence