Google unveils new logo – prepare to not have your mind blown
They see me kerning
Google has revamped its logo much to the excitement of a small number of design geeks, moving the second 'g' a whopping one pixel to the right and taking the 'l' on a wild journey one pixel down and one to the right.
The minuscule change was spotted by eagle-eyed Redditors, with the fact that it was even picked up on being testament to the brand's power and omnipresence.
The change basically comes down to kerning, with Google adjusting the letters to improve the logo's readability and decipherability.
Also, the bottoms of the 'l' and 'e' previously didn't line up, which presumably left some employees in the company's design department weeping at their desks.
Here's how it looked before:
Here's how it looked after:
And there's a handy GIF of the change
Google has fiddled with its logo countless times throughout its history, previously switching from a more textural style to a more blank one, as many brands like eBay also have.
Life & Style blogs
Planes go hybrid-electric in important step to greener flight
Victoria Beckham's clothing sales double to £30 million in one year
GTA 5: Christmas arrives in Los Santos as update brings snowball fights, festive jumpers and a homing missile launcher
'Tis the season!: Google celebrates Christmas Eve with second animated Doodle
Christmas 2014: Jesus was not born in a stable, says theologian
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
- 1 Planes go hybrid-electric in important step to greener flight
- 5 New route to Mars could make manned mission much cheaper and easier
iJobs Gadgets & Tech
£35000 - £45000 per annum: Ashdown Group: Moodle Developer (PHP ,Linux, Apache...
£17000 - £30000 per annum: Recruitment Genius: This is a fantastic opportunity...
£21000 - £26000 per annum: Recruitment Genius: This Award-winning pharma softw...
£30000 - £45000 per annum: Recruitment Genius: A Senior Java Developer is requ...