Greggs Google fail: bakery chain falls afoul of search engine's algorithms with 'unofficial' logo
Toe official @GreggstheBakers Twitter account has been busy asuring concerned internet users: "We've been trying to fix it all morning!!"
In what is either a substantial Google fail or a hell of a good viral marketing campaign, Twitter users are urging one another to ‘Google Greggs’.
Why? Well, it seems that the hot-sausage-roll-and-pasty vendor has fallen afoul of the search giant’s clever - but ultimately blind - algorithms.
When searching for well-known individuals or companies, Google likes to pull in a bit of a rough bio and illustrate it with a logo or picture.
Unfortunately, Greggs’ most popular logo comes with what is most definitely an unofficial ‘motto’: “Greggs – Providing sh*t to scum for over 70 years”.
Twitter, of course, has been having a wild time over this revelation, commenting “Someone at Google doesn’t like sausage rolls” and “somebody in @GreggstheBakesr SEO team is in for a world of pain."
PC World suffered a similar fate in March this year when a search for the electronics retailer returned an official-looking logo appended with the strapline: “Like hell, but with worse customer service”.
Meanwhile, Greggs’ social media team have obviously been working through lunch, patiently responding to the good people of Twitter who wonder if they’ve noticed the change yet. We have a feeling they know, we really do.
Life & Style blogs
Planes go hybrid-electric in important step to greener flight
Victoria Beckham's clothing sales double to £30 million in one year
'Tis the season!: Google celebrates Christmas Eve with second animated Doodle
Christmas 2014: Jesus was not born in a stable, says theologian
UK's first plus-size fashion magazine Slink hits the shelves: 'Style doesn't stop at size 8'
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
- 1 Planes go hybrid-electric in important step to greener flight
- 2 Christmas comes early to Hong Kong, as millions of bank notes spill out onto busy street
- 3 Antonio Martin shooting: Police and protesters clash over teenager's death just five miles from Ferguson, Missouri
- 4 Northern Lights above Britain: Stunning Aurora Borealis illuminates Northumberland sky on Christmas Eve
- 5 British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
iJobs Gadgets & Tech
£35000 - £45000 per annum: Ashdown Group: Moodle Developer (PHP ,Linux, Apache...
£17000 - £30000 per annum: Recruitment Genius: This is a fantastic opportunity...
£21000 - £26000 per annum: Recruitment Genius: This Award-winning pharma softw...
£30000 - £45000 per annum: Recruitment Genius: A Senior Java Developer is requ...