Has Apple really changed the world again?

view gallery VIEW GALLERY

It's called the iPad. It looks like a large iPhone, with just a single button on the front. It has a 9.7in screen and weighs in at 1.5lb pounds. And it will cost you around £350 for the cheapest model.

Don't pretend you didn't want to know.

Apple, inventor of the Macintosh computer and the iPod, launched a new computer yesterday and the company's boss, Steve Jobs, claimed it will change the world. Many people agreed. Many more people acted like they agreed. Plenty hope he is right.

After months of hype and rumour-mongering that only seemed to get more intense the more tight-lipped Apple executives became, Jobs stepped on to a San Francisco stage yesterday to declare the opening of a whole new category of electronic device. Halfway between a smartphone and a portable computer, the touchscreen-operated iPad will provide a whole new way to buy books and newspapers, play games, watch films and TV shows and surf the web, he said.

"We want to kick off 2010 by introducing a truly magical and revolutionary product," he said. "It's so much more intimate than a laptop and so much more capable than a smart phone."

Apple is confident the iPad will escape the fate of previous attempts at tablet computers – including the company's own Newton device, launched with a fanfare in 1993 – now that so many more applications are available to enrich the device. Like the iPhone before it, the iPad will cause "another gold rush for app developers", Jobs predicted.

And he also yesterday launched the iBookstore, from where users can quickly and easily download electronic books to read on the device. Gallantly, Jobs said he was "standing on the shoulders" of Amazon, which has pioneered the e-reader with its Kindle device, but commentators are already predicting that limited-function e-readers face a dangerous new competitive threat from the iPad. Unlike on the first generation of e-readers, the new device can feature colour photos and video, if authors wish. Certainly publishers lined up to support the Apple debut. Simon & Schuster, Rupert Murdoch's Harper Collins, and Macmillan were among those immediately committing to sell books for the iPad.

The hopes of many media executives are pinned on the iPad, and other similar tablet devices promised by PC manufacturers this year, since they offer an opportunity to replace the declining readership of newspapers and magazines with new subscribers to bespoke applications for the devices, opening up a second chance to charge for digital content that is currently given away for free on websites. The New York Times was among the companies called to the stage to promote a dedicated iPad app yesterday, saying it would offer a more newspaper-like experience than anything that has been created for a smartphone.

Versions of the new device have 16GB, 3GB and 64GB of memory, with or without 3G wireless service on top of the standard wi-fi internet connectivity. Prices will range from $499 to $829 in the US, and the first versions will go on sale in 60 days.

A number of questions were not immediately answered by Jobs' presentation, however, including how the device will connect to 3G wireless internet. AT&T, which is Apple's exclusive network carrier for the iPhone in the US, said it would offer price plans for internet service. There was no immediate detail on arrangements in the UK, or on local currency prices for the device outside the US.

And not every observer was drawn into the hype. "Basically all they've said is this is a really big iPod Touch," said James McQuivey of Forrester Research, a market research firm. It has a better screen and so you can design better apps for it, but Apple hasn't solved some of the media use problems that they're in a position to solve."

Rhi Morgan, at T3 magazine, added: "I find it difficult to place this product because I can't see anybody who needs a laptop buying an iPad, and I can't see people using it as a smartphone either."

Tom Dunmore, consulting editor of technology magazine Stuff, said: "When you pick it up and use it you realise how far ahead of its competition it is."

Rhi Morgan at T3 magazine said: "I find it difficult to place this product because I can't see anybody who needs a laptop buying an iPad, and I can't see people using it as a smartphone either."

Neil McHugh, co-founder of www.rightmobilephone.co.uk said: "It is too early to judge the success or uptake of the iPad, but Apple have again shown themselves to be market leaders, leaving other manufacturers a step behind."

Jim Sloane, lead technology partner at Deloitte said: "These devices will contribute to the growing ubiquity of computing in the home, heralding an era in which connected, browser based devices become as ubiquitous in the living room as scatter cushions."

iPad facts

* Half an inch thick, it weighs 1.5lb with a 9.7in touchscreen display. It comes with between 16Gb and 64Gb flash storage and a 1Ghz chip with both Wi Hi and 3G.

* All iPhone applications will run on the iPad. Apple claims the device will run for up to 10 hours on its battery. It will cost between $499 and $699 in America, but it is likely to cost more over here.

Life and Style
ebookNow available in paperback
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: IT Support Technician - 2nd / 3rd Line

    £26000 - £32000 per annum: Recruitment Genius: An IT Support Technician is req...

    Recruitment Genius: 2nd Line IT Support Engineer

    £18000 - £21000 per annum: Recruitment Genius: This is an opportunity to join ...

    SThree: Associate Recruitment Consultant - Global Leader - FTSE 250

    £18000 - £23000 per annum + competitive: SThree: As an Associate Recruitment C...

    SThree: Associate Recruitment Consultant

    £18000 - £23000 per annum + competitive: SThree: As a Trainee Recruitment Cons...

    Day In a Page

    Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

    Making of a killer

    What motivated a shy student to kill 38 holidaymakers in Tunisia?
    UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

    Just when you thought your commute couldn't get any worse...

    Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
    Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

    The Real Stories of Migrant Britain

    Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
    Cheaper energy on the way, but it's not all sunshine and rainbows

    Cheaper energy on the way, but it's not all sunshine and rainbows

    Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most
    Katy Perry prevented from buying California convent for $14.5m after nuns sell to local businesswoman instead

    No grace of God for Katy Perry as sisters act to stop her buying convent

    Archdiocese sues nuns who turned down star’s $14.5m because they don’t approve of her
    Ajmer: The ancient Indian metropolis chosen to be a 'smart city' where residents would just be happy to have power and running water

    Residents just want water and power in a city chosen to be a ‘smart’ metropolis

    The Indian Government has launched an ambitious plan to transform 100 of its crumbling cities
    Michael Fassbender in 'Macbeth': The Scottish play on film, from Welles to Cheggers

    Something wicked?

    Films of Macbeth don’t always end well - just ask Orson Welles... and Keith Chegwin
    10 best sun creams for body

    10 best sun creams for body

    Make sure you’re protected from head to toe in the heatwave
    Wimbledon 2015: Nick Bollettieri - Milos Raonic has ability to get to the top but he must learn to handle pressure in big games

    Nick Bollettieri's Wimbledon files

    Milos Raonic has ability to get to the top but he must learn to handle pressure in big games
    Women's World Cup 2015: How England's semi-final success could do wonders for both sexes

    There is more than a shiny trophy to be won by England’s World Cup women

    The success of the decidedly non-famous females wearing the Three Lions could do wonders for a ‘man’s game’ riddled with cynicism and greed
    How to stop an asteroid hitting Earth: Would people co-operate to face down a global peril?

    How to stop an asteroid hitting Earth

    Would people cooperate to face a global peril?
    Just one day to find €1.6bn: Greece edges nearer euro exit

    One day to find €1.6bn

    Greece is edging inexorably towards an exit from the euro
    New 'Iron Man' augmented reality technology could help surgeons and firefighters, say scientists

    'Iron Man' augmented reality technology could become reality

    Holographic projections would provide extra information on objects in a person's visual field in real time
    Sugary drinks 'are killing 184,000 adults around the world every year'

    Sugary drinks are killing 184,000 adults around the world every year

    The drinks that should be eliminated from people's diets
    Pride of Place: Historians map out untold LGBT histories of locations throughout UK

    Historians map out untold LGBT histories

    Public are being asked to help improve the map