Instagram introduces ads, promises they will be beautiful

Advertisements have been long expected to make an appearance on Instagram

Photo-sharing app Instagram has confirmed that adverts will be introduced to its service in an effort to monetize a 150 million-plus user base.

The news was announced by in a blog-post titled “Instagram as a growing business” with the company stating that “in the next couple of months” US users may starting seeing “an occasional ad” in their Instagram feed.

With one eye on a potential backlash from users, Instagram's post struck a decidedly reassuring tone, assuring readers that “seeing photos and videos from brands you don’t follow will be new, so we’ll start slow.”

“We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community,” says the post.

It also seems that in an effort to not shock users advertisements will be vetted in accordance with the site’s aesthetic: “Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands."

"We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.”

Instagram’s announcement has been long expected. The company was bought by Facebook in April 2012 for $1bn (£629m) but has yet to make a profit.

Brands and celebrities already use the site as a platform to engage fans and consumers, but Instgram has yet to fully take leverage the potential of its user base; an audience mostly comprised of lucrative demographics including teens and young adults.  

Previous attempts to monetize the service included a change to the site’s Terms and Conditions suggesting that Instagram could sell rights to users’ images to advertisers.

The backlash to this was substantial and Instagram seem to recognise this in the latest announcement, assuring users that “As always, you own your own photos and videos”.

The announcement is the latest example of tech companies turning to native advertising as a possible revenue stream, with this particular marketing tactics relying on messages from companies masqueradeing as typical site content.

This can sometimes be a difficult trick to pull off, but given the homogeneity already afforded to Instagram's photographers by the app's image filters and square format,  blending in with the crowd will probably not prove much of a challenge for brands.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Support and Development Engineer

    £20000 per annum: Recruitment Genius: The leading provider of Employee Managem...

    Recruitment Genius: Creative Designer

    £15000 - £25000 per annum: Recruitment Genius: This Kent based design consulta...

    Recruitment Genius: IT Gazetteer Consultant

    £25000 - £34000 per annum: Recruitment Genius: Are you looking to work for an ...

    Recruitment Genius: Regional Support Manager

    Negotiable: Recruitment Genius: This role's responsibility also include operat...

    Day In a Page

    Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

    Is this the future of flying?

    Battery-powered planes made of plastic, and without flight decks
    Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

    Isis are barbarians

    but the Caliphate is an ancient Muslim ideal
    The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

    Curse of Brink's Mat strikes again

    Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
    Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

    'The ministers talk to us about miracles'

    Why Greeks are cynical ahead of the bailout referendum
    Call of the wild: How science is learning to decode the way animals communicate

    Call of the wild

    How science is learning to decode the way animals communicate
    Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

    'The economic collapse has happened. What is at risk now is democracy...'

    If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
    The science of swearing: What lies behind the use of four-letter words?

    The science of swearing

    What lies behind the use of four-letter words?
    The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

    The Real Stories of Migrant Britain

    Clive fled from Zimbabwe - now it won’t have him back
    Africa on the menu: Three foodie friends want to popularise dishes from the continent

    Africa on the menu

    Three foodie friends want to popularise dishes from the hot new continent
    Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

    Who will fill Donna Karan's boots?

    The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'
    10 best statement lightbulbs

    10 best statement lightbulbs

    Dare to bare with some out-of-the-ordinary illumination
    Wimbledon 2015: Heather Watson - 'I had Serena's poster on my wall – now I'm playing her'

    Heather Watson: 'I had Serena's poster on my wall – now I'm playing her'

    Briton pumped up for dream meeting with world No 1
    Wimbledon 2015: Nick Bollettieri - It's time for big John Isner to produce the goods to go with his thumping serve

    Nick Bollettieri's Wimbledon Files

    It's time for big John Isner to produce the goods to go with his thumping serve
    Dustin Brown: Who is the tennis player who knocked Rafael Nadal out of Wimbeldon 2015?

    Dustin Brown

    Who is the German player that knocked Nadal out of Wimbeldon 2015?
    Ashes 2015: Damien Martyn - 'England are fired up again, just like in 2005...'

    Damien Martyn: 'England are fired up again, just like in 2005...'

    Australian veteran of that Ashes series, believes the hosts' may become unstoppable if they win the first Test