The app has a rating of 1.8 out of 5 on Google's own app store

Apple has released a 'Move to iOS' app on Google's Play Store, intended on helping people move to its phones — but which has had the effect of upsetting many Android users.

The app lets users transfer their data from any Android device running 4.0 Kitkat or above to their new Apple product. “With just a few steps, you can migrate your content automatically and securely from your Android device with the Move to iOS app,” the app's description says.

The tool can move photos, messages, account details, contacts, internet bookmarks and other data. The newly acquired iPhone creates its own private WiFi network, requests permission from the Android device and then transfers all the data before organising it into the correct folders.

The app has quickly invoked the wrath of users who feel strongly about the Android and Apple rivalry. “No thanks Apple,” commented one user, “I prefer being the one in control of my phone.”

Some users had a more light-hearted response. “This app made me a better person. I installed this app in the hope of experiencing just a taste of the splendour that iPhone users so regularly talk about. The moment this app had installed, I realised I was better than everyone else and perpetually right.”

Jet C wrote “This is a time travel app. Ever wish you could go back in time? Well now you can! Experience all the features you have had for years all over again, but this time in slow, drawn out increments.”

At the time of writing, the app sits at a 1.8 out of 5 rating on the Google Play store.