Is telecoms giant Nokia finally back on form? New Lumia 925 launched in UK in battle against Samsung and Apple

 

Nokia unveiled a new flagship metallic Windows phone, featuring a hi-tech SmartCam which can takes 10 images at once, as it battles to wrestle market share back from Samsung and Apple.

The Lumia 925, launched in London on Tuesday morning, will be rushed to the market next month and sell for around £400.

The Finnish telecoms giant lost almost 5 percentage points of market share in the first quarter of 2013, according to research company Gartner.

Running on the Windows 8 operating system, the Lumia 925 boasts a 4.5-inch display, the “brightest” picture yet Nokia said, an 8.7-megapixel camera and, unlike the company’s previous plastic models, an aluminium chassis. The Lumia 925 is 8.5mm thick and at 139 grams is lighter than the Lumia 920 released last year.

Nokia claimed that the new handset offered the world’s most advance lens technology and imaging software. The Smartcam takes 10 images in swift succession, automatically picking the best and then allowing the user to edit them into an action sequence. The phone has six lenses, including a new glass physical lens.

Nokia has invested heavily in camera technology in an attempt to set its phones apart. A specially recorded video of Ed Sheeran in concert was played at the launch to demonstrate the camera’s video potential.

A Hipstamatic app will allow people to apply a number of different filters to their photos before sharing them on social networks like Facebook, Tumblr, Twitter, Foursquare and Instagram.

A Motion Focus feature, manipulates the background of a photo to introduce motion blur and give the effect of movement, as well as a feature that easily allows the user to replace faces.

The phone, which supports wireless charging, comes equipped with a 1.5GHz dual-core processor, 1GB of RAM and 16GB of internal storage.

Jo Harlow, Nokia vice president in charge of smart devices, said: “The Lumia 925 has a beautiful, gorgeous design, great technology and software and a great Smart Camera for action shots and fun pictures.”

A strategic marketing partnership with Warner Brothers for the upcoming Superman blockbuster means Lumia 925 owners will get exclusive content from Man Of Steel.

Global sales figures for mobile phones rose 0.7 per cent in the first three months of 2013, driven by demand for smartphones and strong growth in the Asia Pacific region which helped to offset much weaker sales elsewhere.

However Samsung took much of the gains, remaining market leader with 23.6 per cent, ahead of Nokia on 14.8 per cent and Apple on 9 per cent. Nokia had held a 19.7 per cent share just a year ago.

Those figures followed a 13 per cent rise in sales by Samsung, a 16 percent increase by Apple, and a 24 per cent fall by Nokia, compared with the same period last year.

Gartner said that overall sales of the cheaper feature phones were slowing, as consumers kept hold of their phones for longer.

The research company said in its report: “Nokia's mobile phone share dropped 4.9 percentage points in the first quarter of 2013 mainly due to a steep decline in feature phone sales.

“Although Nokia's Windows Phone sales have sequentially improved, reaching a volume of 5.1 million units, Nokia is yet to see high growth in the smartphone segment. Nokia's position in the smartphone market dropped to No. 10 in the first quarter of 2013, from No. 8 in the fourth quarter of 2012.”

O2 will sell the white version of the Nokia Lumia 925 exclusively in the UK, with Vodafone offering a 32GB version of the handset.

The Finnish company last week launched a pair of new phones - the higher-end Lumia 928 for the U.S. market and the lower-end Asha 501 for more budget-conscious buyers.

News
The clocks go forward an hour at 1am on Sunday 30 March
news
Arts and Entertainment
The Doctor finds himself in a forest version of London in Doctor Who episode 'In the Forest of the Night'
TVReview: Is the Doctor ever going stop frowning? Apparently not.
Sport
footballMatch report: Real fight back to ruin Argentinian's debut
News
Bruce, left, with Cream bandmates Ginger Rogers, centre, and Eric Clapton in 1967
people
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Money
Welcome to tinsel town: retailers such as Selfridges will be Santa's little helpers this Christmas, working hard to persuade shoppers to stock up on gifts
news
News
i100
News
people
Arts and Entertainment
Architect Frank Gehry is regarded by many as the most important architect of the modern era
arts + entsGehry has declared that 98 per cent of modern architecture is "s**t"
Arts and Entertainment
Soul singer Sam Smith cleared up at the Mobo awards this week
arts + entsSam Smith’s Mobo triumph is just the latest example of a trend
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Business Analyst - Surrey - Permanent - Up to £50k DOE

    £40000 - £50000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    ***ASP.NET Developer - Cheshire - £35k - Permanent***

    £30000 - £35000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    ***Solutions Architect*** - Brighton - £40k - Permanent

    £35000 - £40000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    Senior Software Engineer - C#, VB.Net, ASP.Net - Kingston, Sur

    £50000 - £60000 per annum: Ashdown Group: Senior Software Engineer - C#, VB.N...

    Day In a Page

    Wilko Johnson, now the bad news: musician splits with manager after police investigate assault claims

    Wilko Johnson, now the bad news

    Former Dr Feelgood splits with manager after police investigate assault claims
    Mark Udall: The Democrat Senator with a fight on his hands ahead of the US midterm elections

    Mark Udall: The Democrat Senator with a fight on his hands

    The Senator for Colorado is for gay rights, for abortion rights – and in the Republicans’ sights as they threaten to take control of the Senate next month
    New discoveries show more contact between far-flung prehistoric humans than had been thought

    New discoveries show more contact between far-flung prehistoric humans than had been thought

    Evidence found of contact between Easter Islanders and South America
    Cerys Matthews reveals how her uncle taped 150 interviews for a biography of Dylan Thomas

    Cerys Matthews on Dylan Thomas

    The singer reveals how her uncle taped 150 interviews for a biography of the famous Welsh poet
    DIY is not fun and we've finally realised this as a nation

    Homebase closures: 'DIY is not fun'

    Homebase has announced the closure of one in four of its stores. Nick Harding, who never did know his awl from his elbow, is glad to see the back of DIY
    The Battle of the Five Armies: Air New Zealand releases new Hobbit-inspired in-flight video

    Air New Zealand's wizard in-flight video

    The airline has released a new Hobbit-inspired clip dubbed "The most epic safety video ever made"
    Pumpkin spice is the flavour of the month - but can you stomach the sweetness?

    Pumpkin spice is the flavour of the month

    The combination of cinnamon, clove, nutmeg (and no actual pumpkin), now flavours everything from lattes to cream cheese in the US
    11 best sonic skincare brushes

    11 best sonic skincare brushes

    Forget the flannel - take skincare to the next level by using your favourite cleanser with a sonic facial brush
    Paul Scholes column: I'm not worried about Manchester United's defence - Chelsea test can be the making of Phil Jones and Marcos Rojo

    Paul Scholes column

    I'm not worried about Manchester United's defence - Chelsea test can be the making of Jones and Rojo
    Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

    Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

    While other sports are stalked by corruption, we are an easy target for the critics
    Jamie Roberts exclusive interview: 'I'm a man of my word – I'll stay in Paris'

    Jamie Roberts: 'I'm a man of my word – I'll stay in Paris'

    Wales centre says he’s not coming home but is looking to establish himself at Racing Métro
    How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?

    A crime that reveals London's dark heart

    How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?
    Meet 'Porridge' and 'Vampire': Chinese state TV is offering advice for citizens picking a Western moniker

    Lost in translation: Western monikers

    Chinese state TV is offering advice for citizens picking a Western moniker. Simon Usborne, who met a 'Porridge' and a 'Vampire' while in China, can see the problem
    Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone

    Handy hacks that make life easier

    New book reveals how to rid your email inbox of spam, protect your passwords and amplify your iPhone with a loo-roll
    KidZania lets children try their hands at being a firefighter, doctor or factory worker for the day

    KidZania: It's a small world

    The new 'educational entertainment experience' in London's Shepherd's Bush will allow children to try out the jobs that are usually undertaken by adults, including firefighter, doctor or factory worker