Is telecoms giant Nokia finally back on form? New Lumia 925 launched in UK in battle against Samsung and Apple

 

Nokia unveiled a new flagship metallic Windows phone, featuring a hi-tech SmartCam which can takes 10 images at once, as it battles to wrestle market share back from Samsung and Apple.

The Lumia 925, launched in London on Tuesday morning, will be rushed to the market next month and sell for around £400.

The Finnish telecoms giant lost almost 5 percentage points of market share in the first quarter of 2013, according to research company Gartner.

Running on the Windows 8 operating system, the Lumia 925 boasts a 4.5-inch display, the “brightest” picture yet Nokia said, an 8.7-megapixel camera and, unlike the company’s previous plastic models, an aluminium chassis. The Lumia 925 is 8.5mm thick and at 139 grams is lighter than the Lumia 920 released last year.

Nokia claimed that the new handset offered the world’s most advance lens technology and imaging software. The Smartcam takes 10 images in swift succession, automatically picking the best and then allowing the user to edit them into an action sequence. The phone has six lenses, including a new glass physical lens.

Nokia has invested heavily in camera technology in an attempt to set its phones apart. A specially recorded video of Ed Sheeran in concert was played at the launch to demonstrate the camera’s video potential.

A Hipstamatic app will allow people to apply a number of different filters to their photos before sharing them on social networks like Facebook, Tumblr, Twitter, Foursquare and Instagram.

A Motion Focus feature, manipulates the background of a photo to introduce motion blur and give the effect of movement, as well as a feature that easily allows the user to replace faces.

The phone, which supports wireless charging, comes equipped with a 1.5GHz dual-core processor, 1GB of RAM and 16GB of internal storage.

Jo Harlow, Nokia vice president in charge of smart devices, said: “The Lumia 925 has a beautiful, gorgeous design, great technology and software and a great Smart Camera for action shots and fun pictures.”

A strategic marketing partnership with Warner Brothers for the upcoming Superman blockbuster means Lumia 925 owners will get exclusive content from Man Of Steel.

Global sales figures for mobile phones rose 0.7 per cent in the first three months of 2013, driven by demand for smartphones and strong growth in the Asia Pacific region which helped to offset much weaker sales elsewhere.

However Samsung took much of the gains, remaining market leader with 23.6 per cent, ahead of Nokia on 14.8 per cent and Apple on 9 per cent. Nokia had held a 19.7 per cent share just a year ago.

Those figures followed a 13 per cent rise in sales by Samsung, a 16 percent increase by Apple, and a 24 per cent fall by Nokia, compared with the same period last year.

Gartner said that overall sales of the cheaper feature phones were slowing, as consumers kept hold of their phones for longer.

The research company said in its report: “Nokia's mobile phone share dropped 4.9 percentage points in the first quarter of 2013 mainly due to a steep decline in feature phone sales.

“Although Nokia's Windows Phone sales have sequentially improved, reaching a volume of 5.1 million units, Nokia is yet to see high growth in the smartphone segment. Nokia's position in the smartphone market dropped to No. 10 in the first quarter of 2013, from No. 8 in the fourth quarter of 2012.”

O2 will sell the white version of the Nokia Lumia 925 exclusively in the UK, with Vodafone offering a 32GB version of the handset.

The Finnish company last week launched a pair of new phones - the higher-end Lumia 928 for the U.S. market and the lower-end Asha 501 for more budget-conscious buyers.

ebooks
ebookA delicious collection of 50 meaty main courses
Life and Style
ebookNow available in paperback
News
i100
Arts and Entertainment
Billie Piper as Brona in Penny Dreadful
tvReview: It’s business as usual in Victorian London. Let’s hope that changes as we get further into the new series spoiler alert
Life and Style
A nurse tends to a recovering patient on a general ward at The Queen Elizabeth Hospital in Birmingham
health
News
science
Arts and Entertainment
No Offence
tvReview: No Offence has characters who are larger than life and yet somehow completely true to life at the same time spoiler alert
News
Chuck Norris pictured in 1996
people
Arts and Entertainment
Sarah Lucas, I SCREAM DADDIO, Installation View, British Pavilion 2015
artWhy Sarah Lucas is the perfect choice to represent British art at the Venice Biennale
News
A voter placing a ballot paper in the box at a polling station
i100
News
people
Arts and Entertainment
The Queen (Kristin Scott Thomas) in The Audience
theatreReview: Stephen Daldry's direction is crisp in perfectly-timed revival
Sport
football
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    SThree: Trainee Recruitment Consultant - Dublin

    £13676.46 - £16411.61 per annum + OTE: SThree: SThree Trainee Recruitment Cons...

    Ashdown Group: Database Analyst - Birmingham - £22,000 plus benefits

    £20000 - £22000 per annum + excellent benefits: Ashdown Group: Application Sup...

    SThree: Recruitment Resourcer

    £20000 - £25000 per annum + Uncapped Commission: SThree: Do you want to get in...

    SThree: Recruitment Consultant - IT

    £25000 - £30000 per annum + Uncapped Commission: SThree: Sthree are looking fo...

    Day In a Page

    General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

    Miliband's unlikely journey from hapless geek to heart-throb

    He was meant to be Labour's biggest handicap - but has become almost an asset
    General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

    On the margins

    From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
    Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

    'This is the battle of young Egypt for the future of our country'

    Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
    Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

    Why patients must rely less on doctors

    Improving our own health is the 'blockbuster drug of the century'
    Sarah Lucas is the perfect artist to represent Britain at the Venice Biennale

    Flesh in Venice

    Sarah Lucas has filled the British pavilion at the Venice Biennale with slinky cats and casts of her female friends' private parts. It makes you proud to be a woman, says Karen Wright
    11 best anti-ageing day creams

    11 best anti-ageing day creams

    Slow down the ageing process with one of these high-performance, hardworking anti-agers
    Juventus 2 Real Madrid 1: Five things we learnt, including Iker Casillas is past it and Carlos Tevez remains effective

    Juventus vs Real Madrid

    Five things we learnt from the Italian's Champions League first leg win over the Spanish giants
    Ashes 2015: Test series looks a lost cause for England... whoever takes over as ECB director of cricket

    Ashes series looks a lost cause for England...

    Whoever takes over as ECB director of cricket, says Stephen Brenkley
    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power