KitKat rebranded as 'YouTube Break' as part of Nestlé and Google tie-up
Renaming follows the christening of Android 4.4 as KitKat
Nestlé is rebranding KitKats as "YouTube Break" for a limited run of 600,000 bars in the UK.
The Google-branded chocolate bars are the first of a series of 100 million differently-branded biscuits that will be produced as part of a new Nestlé campaign.
Nestlé has run tie-ups with Google before. The company, which tends to name its mobile operating systems after desserts or sweet snacks, named Android 4.4 “KitKat” as part of a branding deal.
Alongside the change of name, YouTube will be launching new playlists meant to allow biscuit-eaters to best enjoy their breaks. Searching “KitKat YouTube my break” on Android phones will bring up a special set of the top four trending YouTube videos.
Nestlé is also stamping chocolate bars with a special hashtag and wrappers that suggest different kinds of breaks, including “me time break” and “sporty break”.
The tie-up is part of Nestlé’s celebration of KitKat’s 80th birthday, and YouTube’s 10th, the chocolate bar company said.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies