Mobile application purchasing habits revealed
When it comes to mobile applications iPhone and Android users share similar download and usage habits -- but iPhone users are more likely to spend money purchasing applications than their Android counterparts.
When it comes to mobile applications iPhone and Android users share similar download and usage habits - but iPhone users are more likely to spend money purchasing applications than their Android counterparts.
Both iPhone and Android users downloaded an average of nine applications per month says a new report by AdMob, published on February 25.
iPod Touch users were the most engaged users, downloading 37 percent more applications than their iPhone and Android counterparts (which equated to about 12 downloads per month). Consumers with an iPod Touch spent an average of 100 minutes per day using applications; they spent 25 percent more time with their apps than consumers with an iPhone or Android-powered device.
When it comes to handing over their credit cards, iPhone users were the most eager to get out their credit cards when they found an application they liked. The study reported that 50 percent of iPhone users purchase at least one app per month compared to only 21 percent of Android users.
Another interesting fact revealed during the study was the percentage of users who would recommend their device to others. People with Apple-branded products appeared to be the most satisfied users. Ninety-one percent of iPhone users and 88 percent of iPod Touch users said they would be happy to recommend their device to others compared to 84 percent of Android users and 69 percent of web OS users.
The AdMob Mobile Metrics Report was based on the responses of 963 iPhone, iPod Touch, Android and webOS device users in February 2010.
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