Orders for iPhone 5 top two million in 24 hours
Tuesday 18 September 2012
A record two million orders were placed in one day yesterday for Apple's new smartphone, the iPhone 5.
Most will be delivered to stores later this week but the US technology giant admitted that, because of the high demand, some customers will not receive their new handsets until next month.
Apple said demand for the iPhone 5 was more than twice that for its previous model, the iPhone 4S, which received one million pre-orders.
The news pushed Apple's share price to a new high of almost $700 on the New York Stock Exchange in morning trading yesterday. Globally , some analysts expect the company to dispatch as many as 10 million iPhone 5s by the end of this month, and 50 to 60 million by the end of the year.
Apple's senior vice-president of worldwide marketing, Philip Schiller, said: "[Our] iPhone 5 pre-orders have shattered the previous record held by iPhone 4S – the customer response to iPhone 5 has been phenomenal." The company's main rival in the smartphones market, Samsung, tried to fight back against Apple's successful launch with a newspaper advertising campaign in the US.
It compared the features of its own Galaxy SIII handset with Apple's latest model, pointing out that the iPhone 5 has a smaller screen, lower screen resolution, less memory and a shorter battery life.
However, Apple customers seemed willing to pay up-front for a handset that is thinner and lighter than its previous incarnation, has a larger screen and offers compatibilty with fourth-generation (4G) mobile networks.
Customers in the UK will pay up to £699 for an unlocked version of the most powerful iPhone 5, with 64GB of memory, and no contract. The same model is selling for $399 in the US.
It is the first iPhone to be unveiled since the death of Apple's design guru Steve Jobs, who died the day after the iPhone 4 was launched last year.
Life & Style blogs
The Evil Within preview: a survival horror fan’s best worst nightmare
36-year-old skeleton of dead baby found inside Indian woman
Porn film production 'must stop in Los Angeles' after actor tests positive for HIV
Anal sex study reveals climate of 'coercion'
iPhone 6 'release date' firmed up in leaked photos of Apple smartphone
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
Rotherham child sex abuse scandal: Labour Home Office to be probed over what Tony Blair's government knew - and when
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Do you realise just how foolish the UK looks?
With Douglas Carswell joining Ukip, my party has taken another giant step forward
- 1 Unseen Charlie and the Chocolate Factory chapter deemed 'too subversive' released
- 3 Joan Rivers: 'Palestinians deserve to be dead'
- 4 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 5 Mexican woman becomes world’s 'oldest person' at 127
- < Previous
- Next >
iJobs Gadgets & Tech
£55000 - £65000 per annum + Benefits + Bonus: Harrington Starr: Lead FE Softwa...
£40000 - £50000 per annum + Bonus+Benefits+Package: Harrington Starr: Quality ...
£55000 - £65000 per annum + Benefits + Bonus: Harrington Starr: CRM MS Dynamic...
Negotiable: Harrington Starr: Graduate C#.NET Developer (TDD, ASP.NET, SQL) Su...