Pirates rewrite script for Apple's China iPad launch

Just three weeks after the global launch, bootleg versions of Apple Inc's hot-selling iPad tablet PCs have begun showing up on the shelves of online and real-world shops in piracy-prone China.

Apple recently delayed the iPad's international launch after huge demand in the United States caught the maker of trendy iPhones and MacBooks off guard. But Chinese consumers looking for knock-offs of the company's latest must-have product need look no further than this teeming electronics mall in Shenzhen, the southern Chinese boomtown near the border with Hong Kong.



Here, tiny shops are stuffed with pirated versions of everything: from Microsoft's newest Windows 7 operating system, a steal at $2 each, to a range of Apple products, from iPhones to MacBooks and the lightweight MacBook Air.



After extensive queries with multiple shopkeepers, one surnamed Lin offered the sought-after item in a dark backroom on the market's fifth floor away from the hustle and bustle.



Hefty and thickset with three USB ports and a more rectangular shape than the original, this knock-off with iPad aspirations, which runs a Windows operating system, looks more like a giant iPhone. It costs 2,800 yuan (£266), making it slightly cheaper than the iPad's $499-$699 (£323-£452) price tag.



"This is just the first rough version," says Lin a crew-cut agent speaking in bursts of quick-fire Cantonese, the native language of the area.



"While the shape isn't quite the same, the external appearance is very similar to the iPad, so we don't think it will affect our sales that much," he added, explaining the difference was due to the difficulty sourcing matching parts because of the quick two-month turnaround time for the first version's development.



Hard-working Chinese bootleggers are rushing to fill a vacuum that won't last for long, created by unexpectedly strong demand for the iPad in its first weeks on the market.



The 10-inch entertainment device, on which one can read books, play music and videos and surf the Internet, sold more than 500,000 in its first week alone, and continued strong US demand has led Apple to delay the product's international launch to the end of April.



Chinese counterfeiters have rushed to fill the iPad gap.



Taobao, China's largest online marketplace, contains hundreds of listings for the coveted product, many real but some dubiously labeled as "China goods", with claims to have even better features than the real deal.



Like the models in the Shenzhen market, these fake iPads also retail for around 2800 yuan (£265) each, compared with 4,000-6,000 yuan (£379-£569) for those marketed as real.



Analysts and gadget fanatics expect the iPad to do well in Asia given Apple's strong branding and the rising number of affluent middle class consumers. But few are surprised by the quick appearance of a counterfeit version in a country where pirated movies often appear in markets in the same week of their theatrical release.



"China is basically a market that has the ability to clone everything, so it's really not surprising," said Edward Yu, chief executive of Beijing-based researcher Analysys International. "I don't think piracy is a bad thing for the iPad given that China has a huge population, maybe the clone iPads will give more of the potential users a look and feel."



Back in Shenzhen, Lin said factories around China's Pearl River Delta - the country's biggest export manufacturing hub -- were working hard on an updated version of the pirated iPads to feed strong demand.



"This is just the first rough version," Lin said. "Eventually, the factories will be able to make a much better copy."

Suggested Topics
Sport
The sun rises over St Andrews golf course, but will it be a new dawn for the Royal and Ancient Golf Club?
sportAnd it's Yes to women (at the R&A)
Arts and Entertainment
Friends is celebrating its 20th anniversary this year
tvSeries celebrates 20th anniversary
Sport
Yaya Touré (left) and Bayern Munich’s Spanish defender Juan Bernat
footballToure's lack of defensive work is big problem for City
Voices
voicesApple continually kill off smaller app developers, and that's no good for anyone
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Arts and Entertainment
Liam Neeson said he wouldn't
tv

Liam Neeson's Downton dreams

Sport
Wembley Stadium
footballNews follows deal with Germany
Arts and Entertainment
A spell in the sun: Emma Stone and Colin Firth star in ‘Magic in the Moonlight’
filmReview: Magic In The Moonlight
Sport
A 'Sir Alex Feguson' tattoo
football

Arts and Entertainment
Ben Whishaw is replacing Colin Firth as the voice of Paddington Bear
tv

Thriller is set in the secret world of British espionage

Life and Style
life

News
ScienceGallery: Otherwise known as 'the best damn photos of space you'll see till 2015'
Life and Style
fashion

Bomber jacket worn by Mary Berry sells out within an hour

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Technical Product Marketing Specialist - London - £70,000

    £50000 - £70000 per annum: Ashdown Group: Cloud Product and Solutions Marketin...

    Trainee Helpdesk Analyst / 1st Line Application Support Analyst

    £18000 per annum: Ashdown Group: An established and growing IT Consultancy fir...

    Data Analyst / Marketing Database Analyst

    £24000 per annum: Ashdown Group: An established and growing IT Consultancy fir...

    Business Analyst – 2 year fixed term contract – Kent – Circa £55k

    £45000 - £55000 Per Annum 31 days holiday, pension, healthcare, annual bonus: ...

    Day In a Page

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week