Skyscraper-sized Tetris kicks off Philly Tech Week
Fans could play the architectural video game using a joystick
Tetris fans in Philadelphia were able to play their favourite video game on an epic scale when it was projected onto a skyscraper.
Using a joystick, players were able to move images of supersized shapes displayed on two sides of the 29-storey Cira Centre.
The mirrored tower, which has hundreds of LED lights embedded in its glass facade, normally displays colourful geometric patterns at night.
And organisers hoped that Saturday’s spectacle, which kicked off a citywide series of events called Philly Tech Week, would inspire onlookers and players to think about the possibilities of technology.
The display also celebrated the upcoming 30th anniversary of Tetris, which was created by Russian computer programmer Alexey Pajitnov in 1984.
The game challenges players to rotate and arrange falling shapes into complete rows.
Frank Lee, a digital media professor at Drexel University, said Tetris is a game revered as the epitome of elegance and simplicity
The game designer, who oversaw creation of the giant display, said putting it on an office building is like making a huge virtual campfire.
“What I wanted to create was essentially a shared moment for the city of Philadelphia,” he said.
This won't be the first time Tetris has been played on a building. But the 100,000 -square-foot (9,300-square- metre) “ screen” - which includes the north and south faces of the structure - could be a record.
Lee already holds the Guinness World Record for the world's largest architectural video game display for playing Pong on one side of the Cira Centre last year. Pong is an electronic version of paddleball developed by Atari in 1972.
Tetris became a global phenomenon in the late 1980s after game designer Henk Rogers, who had seen it at a trade show in Las Vegas, acquired the rights and struck a deal to put it on Nintendo's original Game Boy.
Mr Rogers said he cannot believe the longevity of Tetris, which decades later continues to mesmerise players on more than 30 platforms.
“If a game lasts a year, that's amazing,” said Mr Rogers, now managing director of The Tetris Company.
“They usually go out of style very quickly.”
He said several new Tetris products and initiatives are planned for release around its 6 June anniversary.
Additional reporting by Associated Press
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
The 10 Best Scotch Whiskies
Scottish salmon sales leap as Asia develops a taste
Grim second life of the 'breastaurant': The oft-loathed sector is booming in the States thanks to Hooters, Twin Peaks and Tilted Kilt
Health: When masturbation can be fatal: The practice of auto-erotic asphyxia is often concealed by a coroner's verdict. Monique Roffey looks at a lethal taboo
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Immigrants make UK racist, says Ukip councillor Trevor Shonk
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
- 1 The political parties aren't all the same – which means 2015 will be a 'big-choice' election
- 2 President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
- 3 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
- 4 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 5 Naomi Wolf reacts to Isis 'conspiracy theories' critism after she questions whether beheading videos are real
iJobs Gadgets & Tech
£35000 - £45000 per annum: Ashdown Group: Moodle Developer (PHP ,Linux, Apache...
£17000 - £30000 per annum: Recruitment Genius: This is a fantastic opportunity...
£21000 - £26000 per annum: Recruitment Genius: This Award-winning pharma softw...
£30000 - £45000 per annum: Recruitment Genius: A Senior Java Developer is requ...