State of play: Android devices double, tablet sales soar, and PCs tumble

Total number of devices sold rises by 5.9 per cent from 2012 to 2013

The latest report from industry analysts Gartner has revealed a number of distinct trends in the worldwide devices market (combining sales of mobiles, tablets, and PCs). Whilst there has been an overall growth in devices sold boosted by increased tablet sales, the popularity of traditional PCs continue to fall.

The report also measures the growth of operating systems, with Android seeing the largest improvements, followed by smaller growth from iOS/MacOS and Windows, with the latter still retaining a slight edge in numbers over Apple, whilst falling behind in rates of growth.

The total number of devices sold worldwide is project to reach just under 2.35 billion units by 2013, a total rise of 5.9 per cent. Traditional PC sales (desk-based and notebooks) will fall by 10.6 per cent from 2012 with growth in the sector supplied by tablets (up 67.9 per cent), mobiles (growing 4.3 per cent) and ultramobiles (an increase of 107 per cent).

See below for a full break-down in numbers:

Worldwide Devices Shipments by Segment (Thousands of Units)

Device Type

2012

2013

2014

PC (Desk-Based and Notebook)

341,273

305,178

289,239

Ultramobile

9,787

20,301

39,824

Tablet

120,203

201,825

276,178

Mobile Phone

1,746,177

1,821,193

1901,188

Total

2,217,440

2,348,497

2,506,429

Source: Gartner (June 2013)

The increasing demand for ultramobiles (which Gartner defines as “thin and light clamshell designs” including slates, hybrids, Chromebooks and the MacBook Air) is relatively small in volume but will help vendors increase average selling prices and margins.

The tablet market is also expected to diversify, with sales of premium products taking a dip as consumers either trade down to basic tablets (such as the iPad Mini) or up, purchasing high-priced ultramobiles instead.

In terms of operating systems, Android devices are expected to double from 505,509 sold in 2012 to 1,061,270 in 2014. Over the same time period Windows is expected to see a slight increase from 346,464 to 378,142 whilst Apple achieves some more significant growth, adding more than 100 million devices to a project total of 254,849 in 2014.

“Although the numbers seem to paint a clear picture of who the winner will be when it comes to operating systems (OS) in the device market (see Table 2), the reality is that today ecosystem owners are challenged in having the same relevance in all segments,” said Carolina Milanesi, research vice president at Gartner.

 “Apple is currently the more homogeneous presence across all device segments, while 90 per cent of Android sales are currently in the mobile phone market and 85 per cent of Microsoft sales are in the PC market.”

See below for a full break-down of operating system sales:

Worldwide Devices Shipments by Operating System (Thousands of Units)

Operating System

2012

2013

2014

Android

505,509

866,781

1,061,270

Windows

346,464

339,545

378,142

iOS/MacOS

212,878

296,356

354,849

RIM

34,584

25,224

22,291

Others

1,118,004

820,592

689,877

Total

2,217,440

2,348,497

2,506,429

Source: Gartner (June 2013)

 

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Web Design Apprentice

    £6240 per annum: Recruitment Genius: This company is a well established websit...

    Recruitment Genius: Senior .Net Application Developer

    £40000 - £60000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Recruitment Genius: .Net / SQL Developer

    £25000 - £35000 per annum: Recruitment Genius: A skilled .NET developer with e...

    Recruitment Genius: IT Technical Support Engineer - PC/Mac

    £25000 - £30000 per annum: Recruitment Genius: This IT support company are cur...

    Day In a Page

    Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

    Isis hostage crisis

    The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
    Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

    The runaway buccaneers and the ship full of gold

    Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Maverick artist Grayson Perry backs our campaign
    Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

    Assisted Dying Bill: 'I want control of my life'

    This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
    Move over, kale - cabbage is the new rising star

    Cabbage is king again

    Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
    11 best winter skin treats

    Give your moisturiser a helping hand: 11 best winter skin treats

    Get an extra boost of nourishment from one of these hard-working products
    Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

    Paul Scholes column

    The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
    Frank Warren column: No cigar, but pots of money: here come the Cubans

    Frank Warren's Ringside

    No cigar, but pots of money: here come the Cubans
    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee