The Independent launches new mobile site

The Independent has launched a new version of its website for mobile phones, offering a faster, simplified version of its news for users on the move.

The site, viewable on all major handheld web browsers is at: http://m.independent.co.uk/

The step into the rapidly growing mobile internet market extends The Independent’s reach to new readers, while creating a new revenue stream.

The Independent’s mobile site was built by Bluestar Mobile.

Bill Swanson, managing director of digital at The Independent said: “The growth of the internet has invoked an enormous change in the world of publishing and now the ubiquity of mobile devices and the evolution of the commercial model surrounding them has finally made the medium a viable one for publishers,” he said.

Jimmy Leach, editorial director for digital at The Independent said: ‘This gives us an excellent opportunity to give users the top quality content they expect from the Independent in a format they can access on the move. We want to put our journalism in front of as wide an audience as possible, and this is a great step in that direction’.