Will Apple hit back at Samsung with phablets and a $99 mini iPhone?

Leaked plans suggest that iPhones with 4.7-inch and 5.7-inch screen sizes are in the works, as well as cheaper, colourful handsets

Sources speaking to Reuters have suggested that Apple will be diversifying its range of iPhones – creating models with larger screens, and cheap versions of the smartphone in a range of colours.

During the Worldwide Developers Conference hosted by Apple earlier this week (the WWDC), the company was strident about its ability to stay ahead of the market. “Can’t innovate any more, my ass,” was senior exec Phil Schiller’s comment as he revealed the new Mac Pro.

But despite the new products introduced at WWDC it seems that the Californian tech giant might be aping the success of South Korean competitor Samsung, whose market strategy revolves around an ever expanding line of handsets, as well as phones with larger screen – the ‘phablet’.

Reuter’s sources, described as “four people with knowledge of the matter”, say that Apple is aiming to introduce two larger iPhones – “one with a 4.7-inch screen and one with a 5.7-inch screen.”

The models have been predicted after suppliers were approached by Apple with their new plans. Apple has declined to comment.

The ‘phablet’ form factor (phones with a screen size between 5 and 6.9 inches) first gained traction  in the smartphone market around 2010, and despite early criticism that the size was both too large and too small to be accepted, global phablet revenues have been estimated as totalling $46 billion in 2013.

Quoted in Forbes, British telecoms researchers Visiongain have said that phablets will “consititue a significant portion of global smartphone shipments by 2018. They will become cornerstones around which the next-generation product lines of leading OEMs will be built.”

Apple still holds a clear majority market share in the sale of tablets despite slipping from 58.1% of the market in the first quarter of 2012 to 39.6% in 2013, but it has been overtaken by Samsung in the smartphone markets.

Speaking AllThingD’s D11 conference late last month technology analyst Mary Meeker showed how Samsung’s share of the global smartphone market had grown from just 4% in the first quarter of 2010 (compared to Apple’s 16%) to 29% in the fourth quarter of 2012, overtaking Apple who held 22% of the market.

Apple have previously stayed well away from the phablet market, with Steve Jobs declaring the iPhone’s original 3.5-inch screen “the perfect size for consumers”. The release of the iPhone 5 late last year was the first model to enlarge the screen size to a 4-inch, 16:9 ration.

As well as offering a phone with a larger screen, the iPhone rumours also included the possibility of a cheaper model, priced at $99. Although consumers have previously been willing to pay extra for the quality of Apple’s product, Samsung’s successes have proven that this is no longer the top priority.

Writing for Investor Place, Brad Moon has offered changes in the TV market as a parallel: “Sony used to pretty much own the premium TV market. But as other manufacturers who had once been mid-range or off-brand bargains caught up, consumers decided they were good enough that there was no point in paying extra for a Sony TV.”

Although the existence of Apple’s new models, both cheaper and larger, have not been confirmed by the company, they are certainly not impossible suggestions, especially considering the current disposition of the smartphone market

Arts and Entertainment
Banksy's 'The Girl with the Pierced Eardrum' in Bristol
art'Girl with the Pierced Eardrum' followed hoax reports artist had been arrested and unveiled
News
Pistorius leaves Pretoria High Court to be taken to prison
news

Voices
Stephanie first after her public appearance as a woman at Rad Fest 2014
voices

Life and Style
tech

Board creates magnetic field to achieve lift

PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Arts and Entertainment
James Blunt's debut album Back to Bedlam shot him to fame in 2004
music

Singer says the track was 'force-fed down people's throats'

News
news

Endangered species spotted in a creek in the Qinling mountains

Life and Style
tech

Company says data is only collected under 'temporary' identities that are discarded every 15 minutes

News
peopleJust weeks after he created dress for Alamuddin-Clooney wedding
Life and Style
A street vendor in Mexico City sells Dorilocos, which are topped with carrot, jimaca, cucumber, peanuts, pork rinds, spices and hot sauce
food + drink

Trend which requires crisps, a fork and a strong stomach is sweeping Mexico's streets

Arts and Entertainment
George Lucas poses with a group of Star Wars-inspired Disney characters at Disney's Hollywood Studios in 2010
films

George Lucas criticises the major Hollywood film studios

Sport
football West Brom vs Man Utd match report: Blind grabs point, but away form a problem for Van Gaal
Life and Style
health

Some experiencing postnatal depression don't realise there is a problem. What can be done?

Arts and Entertainment
Gotham is coming to UK shores this autumn
tvGotham, episode 2, review
News
i100
Sport
Adel Taraabt in action for QPR against West Ham earlier this month
footballQPR boss says midfielder is 'not fit to play football'
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    IT Support Analyst - London - £22,000

    £20000 - £22000 per annum + Benefits: Ashdown Group: IT Support Analyst - Chel...

    PPC Account Executive

    £25 - 28k (DOE) + Benefits: Guru Careers: A PPC Account Executive is needed to...

    Android Developer / Java Developer

    £35 - 45k + Benefits: Guru Careers: We are seeking a tech savvy Android Develo...

    Sales Account Manager

    £30 - 35k + 25% Y1 OTE + Fantastic Benefits: Guru Careers: We are seeking an e...

    Day In a Page

    Two super-sized ships have cruised into British waters, but how big can these behemoths get?

    Super-sized ships: How big can they get?

    Two of the largest vessels in the world cruised into UK waters last week
    British doctors on brink of 'cure' for paralysis with spinal cord treatment

    British doctors on brink of cure for paralysis

    Sufferers can now be offered the possibility of cure thanks to a revolutionary implant of regenerative cells
    Let's talk about loss

    We need to talk about loss

    Secrecy and silence surround stillbirth
    Will there be an all-female mission to Mars?

    Will there be an all-female mission to Mars?

    Women may be better suited to space travel than men are
    Oscar Pistorius sentencing: The athlete's wealth and notoriety have provoked a long overdue debate on South African prisons

    'They poured water on, then electrified me...'

    If Oscar Pistorius is sent to jail, his experience will not be that of other inmates
    James Wharton: The former Guard now fighting discrimination against gay soldiers

    The former Guard now fighting discrimination against gay soldiers

    Life after the Army has brought new battles for the LGBT activist James Wharton
    Ebola in the US: Panic over the virus threatens to infect President Obama's midterms

    Panic over Ebola threatens to infect the midterms

    Just one person has died, yet November's elections may be affected by what Republicans call 'Obama's Katrina', says Rupert Cornwell
    Premier League coaches join the RSC to swap the tricks of their trades

    Darling, you were fabulous! But offside...

    Premier League coaches are joining the RSC to learn acting skills, and in turn they will teach its actors to play football. Nick Clark finds out why
    How to dress with authority: Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear

    How to dress with authority

    Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear
    New book on Joy Division's Ian Curtis sheds new light on the life of the late singer

    New book on Ian Curtis sheds fresh light on the life of the late singer

    'Joy Division were making art... Ian was for real' says author Jon Savage
    Sean Harris: A rare interview with British acting's secret weapon

    Sean Harris: A rare interview with British acting's secret weapon

    The Bafta-winner talks Hollywood, being branded a psycho, and how Barbra Streisand is his true inspiration
    Tim Minchin, interview: The musician, comedian and world's favourite ginger is on scorching form

    Tim Minchin interview

    For a no-holds-barred comedian who is scathing about woolly thinking and oppressive religiosity, he is surprisingly gentle in person
    Boris Johnson's boozing won't win the puritan vote

    Boris's boozing won't win the puritan vote

    Many of us Brits still disapprove of conspicuous consumption – it's the way we were raised, says DJ Taylor
    Ash frontman Tim Wheeler reveals how he came to terms with his father's dementia

    Tim Wheeler: Alzheimer's, memories and my dad

    Wheeler's dad suffered from Alzheimer's for three years. When he died, there was only one way the Ash frontman knew how to respond: with a heartfelt solo album