Windows Phone posts highest ever European market share
Microsoft's mobile platform finally starting to gain traction, with a double digit market share in both France and the UK
Microsoft’s Windows Phone platform is continuing to grow in Europe, with sales figures from the three months leading up to August 2013 showing a 9.2 per cent share across the five major European markets.
In France and Great Britain Windows Phone even hit double digit figures for the first time, with a market share of 10.8 per cent and 12 per cent respectively.
These reassuring figures come a month after Microsoft purchased Nokia for €5.4bn. The Finnish phone-manufacturer‘s handsets provide the vast majority of Windows Phone sales, with analysts confirming that the platform’s growth is being driven by low and mid- range handsets like the Lumia 520 and 620.
"These models are hitting the sweet spot with 16 to 24 year-olds and 35 to 49 year-olds, two key groups that look for a balance of price and functionality in their smartphone,” says Dominic Sunnebo, strategic insight director at Kantar Worldpanel.
In Germany, Windows Phone was only a single percentage point behind iOS, though Apple’s sales continued to grow strongly in the US, where they now make up 39.3 per cent of the market.
Android remains the top operating system across Europe with 70.1 per cent of the share in Europe, but these latest figures indicate that it might finally be losing its grip thanks to Windows Phone and iOS.
“After years of increasing market share, Android has now
reached a point where significant growth in developed markets is becoming
harder to find,” says Sunnebo. “Android’s growth has been spearheaded by
Samsung, but the manufacturer is now seeing its share of sales across the major
European economies dip year on year as a sustained comeback from Sony, Nokia
and LG begins to broaden the competitive landscape.”
Life & Style blogs
The difference between a psychopath and a sociopath
From criminal to catwalk: Convict Jeremy Meeks wins modelling contract in the most unusual fashion scouting – behind bars
Prostate cancer could actually be five different diseases, say scientists
NHS treatments such as vasectomies and hip operations to be rationed because of cost-cutting
What do the emojis on Snapchat mean?
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
Labour leadership contender Jeremy Corbyn says 'we can learn a great deal from Karl Marx'
I am the Jeremy Corbyn supporter that many will tell you doesn't exist
Public anger after French sunbather beaten up by gang for wearing a bikini in Reims park
Labour leadership: New poll shows party is now even 'less electable' than under Ed Miliband
Labour leadership contest: I would never quit the party, says Liz Kendall
- 1 Australia to impose 24-hour curfew on all cats to protect endangered species
- 2 Model's video shoot on the beach interrupted by sudden landing of a group of illegal migrants
- 3 The difference between a psychopath and a sociopath
- 4 MH370: Boeing 777 wing that could match missing plane found on the French island of Reunion
- 5 'Killer robots' with AI must be banned, urge Stephen Hawking, Noam Chomsky and thousands of others in open letter
iJobs Gadgets & Tech
£26000 - £35000 per annum: Recruitment Genius: A Systems Administrator is requ...
£45 - £55k DOE: Guru Careers: A Financial Controller is required to join a suc...
£30000 - £60000 per annum: Recruitment Genius: Are you motivated to hit and ex...
£25000 - £60000 per annum: Recruitment Genius: Due to continued growth an exce...