Yahoo overtakes Google in web traffic
New rankings vindicate CEO Marissa Mayer's changes to the ailing brand
For the first time in two years, Yahoo has beaten Google in comScore’s monthly ranking of top web properties.
The rankings of unique visitors to US sites includes a number of different web properties for each company but did not include Yahoo’s recent acquisition Tumblr (it came 28th in the ranking). Yahoo’s collected sites raked in 196.6 million visitors as opposed to Google’s, which attracted 192.3 million.
This news is strong sign that Yahoo’s CEO Marissa Mayer is succeeded in reinvigorating the old brand. The score for July represents a 20 per cent increase on 2012’s performance when Yahoo ranked third, behind both Google and Microsoft.
However, despite the clear nature of comScore’s league table, the reasons behind Yahoo’s new position are less clear-cut. Andrew Lipsman from ComScore has commented that the change isn’t necessarily due to Mayer’s string of recent acquisitions for the company:
“[It] seems there are other factors at play, and given how close Yahoo Sites and Google have been in recent months, it can likely just be normal seasonal/month-to-month fluctuations.”
It’s also of note that comScore’s figures do not include how many people use the companies’ search engines, a market in which Google continues to dominate 67 per cent of the market in June. Yahoo only attracted 12 per cent of net users over the same period, with Microsoft’s Bing taking second place with 17 per cent.
However, the big problem for both Yahoo and Microsoft is how to monetize their search engines. Yahoo is currently locked into a ten-year deal with Microsoft that means that the latter’s advertising system are powering ads in Yahoo’s search. Since signing the deal Yahoo’s market-share and profits from search have fallen and Mayer has spoken negatively about the arrangement.
Life & Style blogs
Versace haute couture review: Beautiful evening dresses are some of the loveliest Donatella has ever created
The face of fertility: why do men find women who are near ovulation more attractive?
What supermodels really think about posing in the nude
People all over the world are getting semicolon tattoos to draw attention to mental health
Minecraft: Story Mode trailer revealed with cast of stars
More Britons believe that multiculturalism makes the country worse - not better, says poll
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
- 1 Humans of New York image of crying gay teen receives best response from Ellen DeGeneres
- 2 People all over the world are getting semicolon tattoos to draw attention to mental health
- 3 Greek debt crisis: Yanis Varoufakis's funniest (and most memorable) quotes
- 4 The biggest first date turnoff has been revealed
- 5 Swedish minister gives strongest case yet on why EU should stop turning away asylum seekers
iJobs Gadgets & Tech
£35,000 - £40,000 based on experience : Metail Ltd: As a Business Development ...
£30 - 40k (DOE) + Bonus & Benefits: Guru Careers: A Product Manager / Product ...
£30000 - £35000 per annum: Recruitment Genius: This company provides a number ...
£35000 - £45000 per annum: Recruitment Genius: A dynamic, customer oriented Pr...