No space for over-30s as relaunched MySpace erases its past

New redesign focuses on music but cuts out loyal users

Did you pour your heart out on a MySpace blog and make hourly checks on your Friends total? Now the social network has been accused of erasing the personal histories of its dedicated members after a $20 million relaunch designed to bury its past and attract a new teenage audience.

The music-centred platform, which helped launch Lily Allen to fame and attracted 100 million users at its 2007 peak, is seeking to climb out of the social network “graveyard” after years of being a source of digital derision.

The site, lacking innovation and overtaken by Facebook, shed users and was abandoned by Rupert Murdoch, whose News Corporation had bought the company in a disastrous $580 million deal.

Backed by new investors, including singer Justin Timberlake, Myspace (after dropping the capital ‘S’) has been rebranded as a music-streaming service, with a new sleek interface, and an iPhone app for radio play and animated GIF creation.

The new Myspace has shown signs of life, attracting 31 million unique visitors and one million app downloads since a high-profile relaunch last month.

However its owners do not appear to want those loyal users, who stuck around even when MySpace became a tarnished brand, to spoil the party for its new target audience of young “millenials”.

Furious users complained that Myspace has erased all of their blogs, private messages, videos, comments and posts, when they try and log-in to the new site.

Myspace veterans, whose lives have been marked out by the blogs and photos posted daily over nearly a decade, are threatening a class-action lawsuit over what they see as the destruction of their personal histories.

One disgruntled member wrote: “I was a loyal user who never deserted Myspace. I used it almost everyday since 2006. I wrote hundreds of blogs that, to my horror, were simply gone as of last night with no prior warning given. That is no way to treat us. Please give us a chance to recover old blogs. This is like losing family photographs, and it is really horrible.”

Another posted on the site’s forum: “This is no different than losing one's writing or photographs in a house fire, and I am feeling awful right now.” “You in essence just stole our blogs without permission to delete them. How dare you!,” complained another user.

Myspace, bought for just $35 million in 2011 by Timberlake and the Specific Media Group, told users that it had made changes to create a “better experience.” The company said: “That means you won’t see a few products on the new site. We know that this is upsetting to some but it gives us a chance to really concentrate on creating a new experience for discovery and expression.”

The “year zero” approach extends to stars who once built huge followings through MySpace. Britney Spears, who enjoyed 1.5 million Friends on the old MySpace, found her new “Connections” count set to 0.

Myspace won’t mind irritating 30-somethings who enjoyed sharing family photos if the network maintains a positive buzz from younger users since the relaunch, which featured the rapper Pharrell in a major advertising campaign.

The new app is ranked among the Top 20 social networking apps and the site makeover received positive feedback on Twitter.

Yet Myspace has been forced to respond to the backlash from its loyal users.  “Change isn’t easy and there has been a lot going on lately,” the company said. It told angry members: “We understand that this (blog) information is very important to you. Please understand that your blogs have not been deleted. Your content is safe and we have been discussing the best ways possible to provide you your blogs.” Pictures and music playlists can be located and transferred over to the new Myspace, the company added.

Founded in 2003 by a team of California web pioneers led by Tom Anderson and Chris DeWolfe, MySpace generated $800 million in revenue by 2008. Arctic Monkeys were among the bands who used the network’s music-sharing feature as a springboard for success. 

PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Travel
travel
News
Tim Vine has won the funniest joke award at the Edinburgh Festival 2014
peopleTim Vine, winner of the Funniest Joke of the Fringe award, has nigh-on 200 in his act. So how are they conceived?
News
people
Life and Style
techApp to start sending headlines, TV clips and ads to your phone
Arts and Entertainment
Taylor Swift crawls through the legs of twerking dancers in her 'Shake It Off' music video
musicEarl Sweatshirt thinks so
Life and Style
tech
Arts and Entertainment
Daniel Radcliffe and Zoe Kazan in What If
filmReview: Actor swaps Harry Potter for Cary Grant in What If
News
Our resilience to stress is to a large extent determined by our genes
science
Travel
travel
Sport
sportBesiktas 0 Arsenal 0: Champions League qualifying first-leg match ends in stalemate in Istanbul
News
Pornography is more accessible - and harder to avoid - than ever
news... but they still admit watching it
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Sales Representative, Birmingham

    £25-£30k Plus Car: Charter Selection: Major well established nationwide market...

    Juniper Security Consultant

    £300 - £350 per day: Orgtel: Juniper Security Consultant London (Greater)

    C# .NET Developer (SQL, ASP.NET, JS, MVC) London - Finance

    £50000 - £65000 per annum + Benefits + Bonus: Harrington Starr: C# .NET Develo...

    C# .NET Developer (ASP.NET, JavaScript HTML, CSS) Finance

    £60000 - £65000 per annum + Benefits + Bonus: Harrington Starr: C# .NET Develo...

    Day In a Page

    Ferguson: In the heartlands of America, a descent into madness

    A descent into madness in America's heartlands

    David Usborne arrived in Ferguson, Missouri to be greeted by a scene more redolent of Gaza and Afghanistan
    BBC’s filming of raid at Sir Cliff’s home ‘may be result of corruption’

    BBC faces corruption allegation over its Sir Cliff police raid coverage

    Reporter’s relationship with police under scrutiny as DG is summoned by MPs to explain extensive live broadcast of swoop on singer’s home
    Lauded therapist Harley Mille still in limbo as battle to stay in Britain drags on

    Lauded therapist still in limbo as battle to stay in Britain drags on

    Australian Harley Miller is as frustrated by court delays as she is with the idiosyncrasies of immigration law
    Lewis Fry Richardson's weather forecasts changed the world. But could his predictions of war do the same?

    Lewis Fry Richardson's weather forecasts changed the world...

    But could his predictions of war do the same?
    Kate Bush asks fans not to take photos at her London gigs: 'I want to have contact with the audience, not iPhones'

    'I want to have contact with the audience, not iPhones'

    Kate Bush asks fans not to take photos at her London gigs
    Under-35s have rated gardening in their top five favourite leisure activities, but why?

    Young at hort

    Under-35s have rated gardening in their top five favourite leisure activities. But why are so many people are swapping sweaty clubs for leafy shrubs?
    Tim Vine, winner of the Funniest Joke of the Fringe award: 'making a quip as funny as possible is an art'

    Beyond a joke

    Tim Vine, winner of the Funniest Joke of the Fringe award, has nigh-on 200 in his act. So how are they conceived?
    The late Peter O'Toole shines in 'Katherine of Alexandria' despite illness

    The late Peter O'Toole shines in 'Katherine of Alexandria' despite illness

    Sadly though, the Lawrence of Arabia star is not around to lend his own critique
    Wicken Fen in Cambridgeshire: The joy of camping in a wetland nature reserve and sleeping under the stars

    A wild night out

    Wicken Fen in Cambridgeshire offers a rare chance to camp in a wetland nature reserve
    Comic Sans for Cancer exhibition: It’s the font that’s openly ridiculed for its jaunty style, but figures of fun have their fans

    Comic Sans for Cancer exhibition

    It’s the font that’s openly ridiculed for its jaunty style, but figures of fun have their fans
    Besiktas vs Arsenal: Five things we learnt from the Champions League first-leg tie

    Besiktas vs Arsenal

    Five things we learnt from the Champions League first-leg tie
    Rory McIlroy a smash hit on the US talk show circuit

    Rory McIlroy a smash hit on the US talk show circuit

    As the Northern Irishman prepares for the Barclays, he finds time to appear on TV in the States, where he’s now such a global superstar that he needs no introduction
    Boy racer Max Verstappen stays relaxed over step up to Formula One

    Boy racer Max Verstappen stays relaxed over step up to F1

    The 16-year-old will become the sport’s youngest-ever driver when he makes his debut for Toro Rosso next season
    Fear brings the enemies of Isis together at last

    Fear brings the enemies of Isis together at last

    But belated attempts to unite will be to no avail if the Sunni caliphate remains strong in Syria, says Patrick Cockburn
    Charlie Gilmour: 'I wondered if I would end up killing myself in jail'

    Charlie Gilmour: 'I wondered if I'd end up killing myself in jail'

    Following last week's report on prison suicides, the former inmate asks how much progress we have made in the 50 years since the abolition of capital punishment