The latest leaks regarding the next Nokia Windows Phone suggest that the handset will indeed be called the Nokia Lumia 1020.
The news comes courtesy of Windows Phone VP Joe Belfiore’s Flickr account, where two images uploaded to his photo stream were tagged under ‘Nokia Lumia 1020’ in their EXIF data.
The data could be an example of mis-labelling, or even misdirection, though the fact that the photos have now been made private since the press caught on suggest otherwise.
Another leak of the phone appearing under this name in an AT&T inventory list has since confirmed it. THe AT&T listing also shows that the new handset will be available in black, white, and yellow.
The new Lumia has been previously leaked under the names the Nokia EOS as well as the Nokia 909. The Finnish phone manufacturers will be unveiling the handset in full during an all-day event on July 11.
This event has been marketed under the slogan “41 million reasons to zoom in”, thought to be a reference to the new handset’s massive 41-megapixel camera. By comparison the iPhone 5 has an 8-megapixel camera whilst the Samsung Galaxy S4's camera has 13-megapixels.
Rumours also suggest this will be accompanied by a xenon flash, a massive f2.2 aperture, and an ‘oversampling’ functionality similar to the ‘UltraPixel’ lens on the HTC One’s camera.
Other rumoured specs include a 32GB storage (without a microSD expansion), an optional backplate for wireless charging, NFC capability and 2GB of RAM.
With a suggested price of around £400 industry commentators think the new phone will help win consumers over to Lumia as well as the Windows Phone platform.
In global terms Nokia and Windows have both struggled to compete with Apple, Samsung and the Android operating system.
In the three month period ending May this year, Apple captured 39.2% of the global smartphone market, with Samsung taking home a sizeable 21.3% share.
And when combined iOS and Android operating systems make up over 90% of the market. In comparison Microsoft’s Windows Phone had only 3.2% of the market.
Despite lacklustre performance, Nokia’s Lumia brand has received favourable reviews, with praise directed at hardware specs comparable to the latest Apple or Samsung products, as well as design touches (well, a choice of colours essentially) that set the handsets apart from their competitors.
Nokia have also been keen to stress their brand’s reputation for durability – see below for a video of how their phones are stress tested: