Oculus Rift CEO wants to give away his VR headset for free
CEO Brendan Iribe imagines that a partnership with Microsoft or Sony could dramatically reduce the price
It’s the next-gen hardware equally capable of scaring gamers with a realistic guillotining and entrancing nonagenarians with idyllic pastures. But now, the team behind the all-conquering virtual reality headset, the Oculus Rift, are saying they want to make their product free.
In terms of price-points this is a fairly bold one, especially as the Oculus Rift is currently selling - as a developers kit only - at $300. Although there’s as of yet no firm plan on how to get the headset onto the heads of gamers, whilst speaking to Edge magazine Oculus CEO Brendan Iribe said he wants to go as cheap as possible:
“The lower the price point, the wider the audience,” said Iribe. “We have all kinds of fantasy ideas. We’d love it to be free one day, so how do we get it as close to free as possible? Obviously it won’t be that in the beginning. We’re targeting the $300 price point right now but there’s the potential that it could get much less expensive with a few different relationships and strategies.”
The Rift team have already proved to be an attractive proposition to investors, with an initial Kickstarter campaign raising $2.4m and subsequent private investment securing an additional $16m, but how this might translate to a free product is unclear.
Iribe said: “You can imagine if Microsoft and Sony can go out and subsidise consoles because there’s enough money to be made on software and other areas, then there’s the potential that this, in partnership, could get subsidised.”
“Let’s say there was some game you played in VR that everybody loved and everybody played and we made $100 a month – or even $10 a month – at some point the hardware’s cheap enough and we’re making enough that we could be giving away the headset.”
The Oculus Rift seems to make instant converts of anyone who experiences it first-hand (our own Andrew Walker was suitably impressed), but how exactly the product will be brought to market is a mystery.
Giving it away seems a little far-fetched, but given the right partnership (and games, let’s not forget we need some actual games for this thing), a subsidized model could be incredibly successful.
Life & Style blogs
Biggest structure in the universe is huge hole, scientists find
Kylie Jenner challenge: Strange lip suction device inspired by Kardashian sister goes viral
Female student 'burned up from the inside' and dies after taking eight DNP diet pills
Loch Ness Monster: Google Maps unveils its Doodle and Nessie Street View
What do the emoji on Snapchat mean?
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
The only black face in the Ukip manifesto is on the page about overseas aid
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
Katie Hopkins on LBC: Listen to caller taking The Sun columnist to task over migrant comments
- 1 Gwyneth Paltrow and Chris Martin file for divorce after 10 years of marriage
- 2 Rarest Beanie Baby bought for just £10 at car boot sale could be sold for £62,500 on eBay
- 3 Katie Hopkins and The Sun editor David Dinsmore reported to police for incitement to racial hatred following migrant boat column
- 4 Bookies now say Ed Miliband is more likely to be prime minister than David Cameron
- 5 Australian student Tommy Connolly, 23, adopts his pregnant, homeless 17-year-old cousin to give her a chance at 'a better life'
iJobs Gadgets & Tech
£18000 - £23000 per annum + competitive: SThree: Trainee Recruitment Consultan...
£15000 - £25000 per annum: Recruitment Genius: This is an exciting opportunity...
£35-45K (DOE) + Benefits: Guru Careers: We are seeking a .NET Developer / Web ...
£20000 - £23000 per annum: Recruitment Genius: This successful web design/deve...