Polaroid cameras revived with the release of new instant film

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The Independent Tech

Photographers wanting to capture the moment with their aging Polaroid cameras can rejoice with the news that Instant Photography will not die out - at least not any time soon.

A collaboration between the iconic instant film and camera brand, Polaroid and the Impossible Project, will see the return of the popular cameras, film and instant printers to the mainstream market in 2010.

After 17 months of research and development, Impossible Project introduced a new line of monochrome Instant Film on March 22.

The PX 100 and PX 600 Silver Shade black and white film (for Polaroid SX-70 and 600 cameras) contains more than 30 newly developed components.

The limited "First Flush" edition film offers photographers "unique and never before seen characteristics, pushing analog Instant Photography beyond all traditional limits."

The company is planning to release its first PX color film in summer 2010, with a total of six new Instant Film formats expected to be available within 2010.

PX 100 and PX 600 Silver Shade film can be purchased from the Impossible Project website from March 25 before becoming available at retail partners across the globe. The film will be sold in packs of 8 Monochrome Instant Pictures and will be priced at €18 ($21).

http://www.the-impossible-project.com/

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