Tesco dreams big with fully immersive virtual reality store for the Oculus Rift

Why visit a Tesco store in real life when you could visit one in virtual reality?

If you could use technology to recreate a virtual world of your choosing, what would you go for? Maybe something in the fantasy vein, full of dragons and sweeping vistas, or perhaps something from science-fiction, with exotic, alien fauna leaping about underneath a double sunset?

Whatever you’d choose, we’re pretty sure you wouldn’t recreate the interior of a Tesco store - although it seems that the advertising bods of the retailing dreadnought would disagree, as seen in the frankly bizarre promotional video below.

Created by production studio Figure Digital and spotted by tech site Gizmodo, the video shows a demo for the Oculus Rift (you know, that revolutionary virtual reality headset so realistic it gives people motion sickness) that lets customers explore an eerily empty Tesco store.

We’re sure that rows upon rows of immaculately stacked shelves probably constitute someone’s fantasy world, but it’s not anyone whose company we’d like to share for longer than the time it takes to say ‘hello, how are you, goodbye’.

And while the end of the video does suggest that customers might get to play virtual football with a virtual Pelé (maybe? Sort of?) the stadium itself is so atrociously rendered you almost want to go back to the store. At least there things weren't unsettlingly out of proportion (that football is about three times bigger than it should be) as if the whole set-up was the work of some an alien race unfamiliar with how humans work. By which we mean to say, Tesco: leave virtual reality alone, you're creeping us out.

News
FIFA President Sepp Blatter reacts during a news conference in Zurich June 1, 2011
news
News
people
Life and Style
food + drink
News
peopleKatie Hopkins criticises River Island's 'seize the day' bags for trying to normalise epilepsy
Life and Style
ebookNow available in paperback
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Guru Careers: Software Developer / Web Developer

    £30 - 40k + Benefits: Guru Careers: A Software / Web Developer (PHP / MYSQL) i...

    Guru Careers: Account Executive

    £18 - 20k + Benefits: Guru Careers: An Account Executive is needed to join one...

    Guru Careers: Software Developer / Software Engineer

    £35 - 40k + Benefits: Guru Careers: A Software Developer / Software Engineer i...

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + Uncapped Commission: SThree: As a Trainee Recruitm...

    Day In a Page

    Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

    Blundering Blair quits as Middle East peace envoy – only Israel will miss him

    For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
    Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

    The Kurdish enclave still resisting the tyranny of Assad and Isis

    In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
    How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

    How I survived Cambodia's Killing Fields

    Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
    Grace of Monaco film panned: even the screenwriter pours scorn on biopic starring Nicole Kidman

    Even the screenwriter pours scorn on Grace of Monaco biopic

    The critics had a field day after last year's premiere, but the savaging goes on
    Menstrual Hygiene Day: The strange ideas people used to believe about periods

    Menstrual Hygiene Day: The strange ideas people once had about periods

    If one was missed, vomiting blood was seen as a viable alternative
    5 best running glasses

    On your marks: 5 best running glasses

    Whether you’re pounding pavements, parks or hill passes, keep your eyes protected in all weathers
    Raif Badawi: Wife pleads for fresh EU help as Saudi blogger's health worsens

    Please save my husband

    As the health of blogger Raif Badawi worsens in prison, his wife urges EU governments to put pressure on the Saudi Arabian royal family to allow her husband to join his family in Canada
    Birthplace of Arab Spring in turmoil as angry Tunisians stage massive sit-in over lack of development

    They shall not be moved: jobless protesters bring Tunisia to a halt

    A former North African boom town is wasting away while its unemployed citizens stick steadfastly to their sit-in
    David Hasselhoff's new show 'Hoff the Record': What's it like working with a superstar?

    Hanging with the Hoff

    Working with David Hasselhoff on his new TV series was an education for Ella Smith
    Can Dubai's Design District 'hipster village' attract the right type of goatee-wearing individualist?

    Hipsters of Arabia

    Can Dubai’s ‘creative village’ attract the right type of goatee-wearing individualist?
    The cult of Roger Federer: What is it that inspires such obsessive devotion?

    The cult of Roger Federer

    What is it that inspires such obsessive devotion?
    Kuala Lumpur's street food: Not a 'scene', more a way of life

    Malaysian munchies

    With new flights, the amazing street food of Kuala Lumpur just got more accessible
    10 best festival beauty

    Mud guards: 10 best festival beauty

    Whether you're off to the Isle of Wight, Glastonbury or a local music event, we've found the products to help you
    Unai Emery’s passion for winning and eye for a bargain keep Seville centre stage in Europe

    A Different League

    Unai Emery’s passion for winning and eye for a bargain keep Seville centre stage in Europe, says Pete Jenson
    Amir Khan and James DeGale’s remarkable Olympic performances were just the start of an extraordinary journey - Steve Bunce

    Steve Bunce on Boxing

    Amir Khan and James DeGale’s remarkable Olympic performances were just the start of an extraordinary journey