Tesco dreams big with fully immersive virtual reality store for the Oculus Rift
Why visit a Tesco store in real life when you could visit one in virtual reality?
If you could use technology to recreate a virtual world of your choosing, what would you go for? Maybe something in the fantasy vein, full of dragons and sweeping vistas, or perhaps something from science-fiction, with exotic, alien fauna leaping about underneath a double sunset?
Whatever you’d choose, we’re pretty sure you wouldn’t recreate the interior of a Tesco store - although it seems that the advertising bods of the retailing dreadnought would disagree, as seen in the frankly bizarre promotional video below.
Created by production studio Figure Digital and spotted by tech site Gizmodo, the video shows a demo for the Oculus Rift (you know, that revolutionary virtual reality headset so realistic it gives people motion sickness) that lets customers explore an eerily empty Tesco store.
We’re sure that rows upon rows of immaculately stacked shelves probably constitute someone’s fantasy world, but it’s not anyone whose company we’d like to share for longer than the time it takes to say ‘hello, how are you, goodbye’.
And while the end of the video does suggest that customers might get to play virtual football with a virtual Pelé (maybe? Sort of?) the stadium itself is so atrociously rendered you almost want to go back to the store. At least there things weren't unsettlingly out of proportion (that football is about three times bigger than it should be) as if the whole set-up was the work of some an alien race unfamiliar with how humans work. By which we mean to say, Tesco: leave virtual reality alone, you're creeping us out.
Life & Style blogs
Google Maps hides image of Android robot urinating on Apple in surprisingly insolent Easter egg
Silent Hills: hugely anticipated game is definitely cancelled, Konami says
Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
KickAssTorrents down: biggest file-sharing site moves to .cr domain after takedowns
Watch teenager Collin Burns break the Rubik's Cube world record by solving puzzle in just 5.25 seconds
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
Andrew Lloyd Webber: Phantom of the Opera writer mocked after issuing a warning about Ed Miliband and Nicola Sturgeon
General election 2015: Labour will toughen hate crimes legislation surrounding Islamophobia
HSBC review into moving headquarters from UK 'underway'
- 1 Frank Lampard's face drops when Holly Willoughby introduces him as a 'Man City legend'
- 2 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 3 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 4 The Visit: Trailer for M Night Shyamalan's latest horror film is terrifying
- 5 9/11: Iranian General accuses US of organising September 11 terror attacks
iJobs Gadgets & Tech
£30000 - £40000 per annum: Ashdown Group: Front-End Developer - Guildford/Craw...
£13500 - £15000 per annum: Recruitment Genius: A Customer Service Assistant is...
£26000 - £29000 per annum: Recruitment Genius: This is an exciting opportunity...
£75000 - £85000 per annum: Recruitment Genius: They are the largest and fastes...