Tesco dreams big with fully immersive virtual reality store for the Oculus Rift
Why visit a Tesco store in real life when you could visit one in virtual reality?
Monday 24 March 2014
If you could use technology to recreate a virtual world of your choosing, what would you go for? Maybe something in the fantasy vein, full of dragons and sweeping vistas, or perhaps something from science-fiction, with exotic, alien fauna leaping about underneath a double sunset?
Whatever you’d choose, we’re pretty sure you wouldn’t recreate the interior of a Tesco store - although it seems that the advertising bods of the retailing dreadnought would disagree, as seen in the frankly bizarre promotional video below.
Created by production studio Figure Digital and spotted by tech site Gizmodo, the video shows a demo for the Oculus Rift (you know, that revolutionary virtual reality headset so realistic it gives people motion sickness) that lets customers explore an eerily empty Tesco store.
We’re sure that rows upon rows of immaculately stacked shelves probably constitute someone’s fantasy world, but it’s not anyone whose company we’d like to share for longer than the time it takes to say ‘hello, how are you, goodbye’.
And while the end of the video does suggest that customers might get to play virtual football with a virtual Pelé (maybe? Sort of?) the stadium itself is so atrociously rendered you almost want to go back to the store. At least there things weren't unsettlingly out of proportion (that football is about three times bigger than it should be) as if the whole set-up was the work of some an alien race unfamiliar with how humans work. By which we mean to say, Tesco: leave virtual reality alone, you're creeping us out.
Life & Style blogs
Bombsheller: The website that makes us all into top fashion designers
Husband creates spreadsheet detailing wife's 'excuses' for turning down sex
The 10 Best Scotch Whiskies
Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?
The 10 Best kitchen knives
Israel-Gaza conflict: The secret report that helps Israelis to hide facts
A day in the life of Vladimir Putin: The dictator in his labyrinth
Were 'Poor Doors' added to mixed developments so wealthy residents don't have to go in alongside social housing tenants?
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Opponents of Israel's military operation in Gaza are the real enemies of Middle Eastern peace
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
- 1 Secret Cinema: Why were Back to the Future screenings cancelled?
- 2 Christians: The world's most persecuted people
- 3 Israel-Gaza conflict: The secret report that helps Israelis to hide facts
- 4 Thatcher ‘was warned of Tory child sex party claims’
- 5 The Simpsons Family Guy trailer: First look at crossover episode after Comic-Con debut
iJobs Gadgets & Tech
£45000 - £50000 Per Annum + excellent benefits package: Clearwater People Solu...
£45000 - £60000 per annum + competitive: Progressive Recruitment: Leading Sof...
competitive: Progressive Recruitment: This is an exciting opportunity for a PE...
£60 - 85k (DOE): Guru Careers: A Pre-Sales Consultant / Solution Consultant is...