Google announced the changes on a blog post, saying: “In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.”
In March this year, Google also paid $7m in fines after it admitted that its street view cars had been “snooping” on personal data via wi-fi in the US. Although similar violations had happened in the UK, Google escaped paying any fines here.
Nick Pickles, head of UK privacy campaign Big Brother Watch said: "British regulators barely managed to slap Google on the wrist for this, so yet again British consumers seem to be left with weaker protection of their privacy that other countries."
If Google fails to comply with these latest measures then the Commissioner has the power to levy a fine of up to £500,000 – though in order to do show it will have to give explicit examples of individuals being harmed by the policy.