Video: Richard Dawkins attempts memedom via Saatchi & Saatchi
Evolutionary biologist stars in the advertiser's New Directors Showcase in Canne
Wednesday 26 June 2013
Richard Dawkins first coined the term ‘meme’ in his 1976 book on evolution, The Selfish Gene. Originally the term referred to ideas or behaviours that propagate within a culture analogous with how genes spread within a gene pool.
The term though, has been hijacked in recent years, settling into a new life referring to ‘internet memes’ - cultural touchstones that spread rapidly across the web. Now, in a video created for Saatchi & Saatchi in Cannes, Dawkins has attempted to become a meme himself – or, at least, has had an attempt at memedom thrust upon him.
Described as a “showcase theatrical piece” the nine-minute video begins with a short lecture by Dawkins on natural selection:
“The world is divided into things that look designed like birds and airliners, and things that don’t – rocks and mountains. Things that look designed are further divided into those that really are designed – submarines and tin-openers - and those that aren’t designed but look that way because they result from Darwinian natural selection – sharks and hedgehogs.”
Dawkins continues to outline the concept of memes, describing them as “anything that spreads by imitation”. At this point the video changes into an auto-tuned number complete with psychedelic visuals created by a group of artists, designers and animators known as Marshmallow Laser Feast.
Life & Style blogs
Ebola outbreak: Why has a disease that's only ever killed 2,000 people captivated the darkest side of our imagination?
Ebola virus: UK health officials issue warning to doctors as experts admit the outbreak 'is not under control'
National Orgasm Day: Don't get caught up on climaxing
Watch: Vogue Italia's plus-size models in fetish-inspired lingerie shoot
Ebola: UK is ready to deal with outbreak, says Foreign Secretary Philip Hammond
The secret report that helps Israel hide facts
Land for gas: Merkel and Putin discussed secret deal could end Ukraine crisis
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
A day in the life of Vladimir Putin: The dictator in his labyrinth
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
- 1 Sabina Altynbekova, the girl branded 'too good looking' for volleyball, says social media obsession with her is a 'bit much'
- 2 Disney heiress Abigail disowns her share of family profits in West Bank company
- 3 The secret report that helps Israel hide facts
- 4 Israel's propaganda machine is finally starting to misfire
- 5 'Hello mum, this is going to be hard for you to read ...'
- < Previous
- Next >
iJobs Gadgets & Tech
£200 - £300 per day: Ashdown Group: IT Trainer - Marlow, Buckinghamshire - £25...
£55000 - £65000 per annum + Benefits: Progressive Recruitment: SAP FICO SOLUTI...
£30000 per annum: Ashdown Group: A highly reputable software house is looking ...
£60000 - £70000 per annum + Benefits: Progressive Recruitment: SAP PROJECT MAN...