Will.i.am says he's built his own smartwatch, will launch it this July

Musician promises that the device will be able to make calls without a smartphone and will be able to access Twitter, Instagram and Facebook

Judge of TV sing-off The Voice, maker of gaudy iPhone accessories and walking URL Will.i.am has announced that he will release his own smartwatch in July.

The Black Eyed Peas frontman says that unlike other smartwatches that rely on a connected mobile to make calls, his will include a dialling function (and so, presumably, a SIM card) built directly into the device.

Will.i.am showed off a bulky prototype during a segment on Alan Carr: Chatty Man, promising that it had access to all the usual social media sites (Twitter, Instagram, Facebook) and it could also be used to “work out with" with the addition of a pair of wireless Bluetooth earphones.

There was also a brief glance at the interface, which showed an animated circular icon similar to Cortana – Microsoft’s digital personal assistant for Windows Phone devices – while the man himself later tweeted that the device would be launching this July.

It’s entirely possible that the whole thing is just Will.i.am pouring money into an indulgent tech fantasy, but it’s not like this has stopped him in the past – as per his ludicrously named range of i.am+ foto.sosho iPhone cases.

This range of pricey accessories (the cheapest went on sale for £199) did little more than add extra camera functionality to an already well-equipped smartphone and the devices were panned by critics. Will.i.am himself was resolute, saying that the idea was not sell lots but to “seed” the device to “the right cultural influencers”.

Although it’s fair to say that Mr I.am is genuinely passionate about technology it's perhaps unfortunate that all of his previous endeavours have been characterised by inane self-promotion. Launching a smartwatch – a product that is still more about the hype than actual utility - would certainly fit this pattern.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Arts and Entertainment
Babysitter Katie and Paul have terse words in the park
tvReview: The strength of the writing keeps viewers glued to their seats even when they are confronted with the hard-hitting scenes
News
i100
Arts and Entertainment
American singer, acclaimed actor of stage and screen, political activist and civil rights campaigner Paul Robeson (1898 - 1976), rehearses in relaxed mood at the piano.
filmSinger, actor, activist, athlete: Paul Robeson was a cultural giant. But prejudice and intolerance drove him to a miserable death. Now his story is to be told in film...
Sport
England’s opening goalscorer Alex Oxlade-Chamberlain battles with Scotland’s Charlie Mulgrew
FootballEngland must learn to keep possession and dictate games before they are exposed by the likes of Germany and Brazil
Life and Style
Make-up artists prepare contestants for last year’s Miss World, held in Budapest
fashion
Sport
Wigan Athletic’s back-of-the shirt sponsor Premier Range has pulled out due to Malky Mackay’s arrival
Football
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Langley James : Senior Technician; Promotion & Training Opp; Borough; upto £32k

    £27000 - £32000 per annum + training: Langley James : Senior Technician; Promo...

    Ampersand Consulting LLP: Server / Infrastructure Engineer (Exchange, Windows, VMware)

    £28000 - £36000 per annum + Bonus and Benefits: Ampersand Consulting LLP: Serv...

    Langley James : Business Systems Manager, PRINCE2, Surrey £55k - £80k

    £55000 - £80000 per annum + BUPA: Langley James : Business Systems Manager, PR...

    Recruitment Genius: 1st / 2nd Line IT Support Engineer

    £21000 - £26000 per annum: Recruitment Genius: A great opportunity to join a p...

    Day In a Page

    US immigration: President Obama ready to press ahead with long-promised plan to overhaul 'broken system' - but will it get past a Republican-controlled Congress?

    Immigration: Obama's final frontier

    The President is ready to press ahead with the long-promised plan to overhaul America's 'broken system' - but will it get past a Republican-controlled Congress?
    Bill Cosby rape allegations explained: Why are these allegations coming out now? Why didn’t these women come forward earlier? And why has nobody taken legal action?

    Bill Cosby rape allegations explained

    Why are these allegations coming out now? Why has nobody taken legal action? And what happens next for the man once thought of as 'America's Dad'
    Four years of excruciating seizures caused by the 1cm tapeworm found burrowing through a man's brain

    You know that headache you’ve got?

    Four years of excruciating seizures caused by the 1cm tapeworm found burrowing through a man's brain
    Travelling to work by scooter is faster than walking and less sweaty than cycling, so why aren’t we all doing it?

    Scoot commute

    Travelling to work by scooter is faster than walking and less sweaty than cycling, so why aren’t we all doing it?
    Paul Robeson: The story of how an American icon was driven to death to be told in film

    The Paul Robeson story

    How an American icon was driven to death to be told in film
    10 best satellite navigation systems

    Never get lost again: 10 best satellite navigation systems

    Keep your vehicle going in the right direction with a clever device
    Paul Scholes column: England must learn to keep possession and dictate games before they are exposed by the likes of Germany and Brazil

    Paul Scholes column

    England must learn to keep possession and dictate games before they are exposed by the likes of Germany and Brazil
    Michael Dawson: I’ll thank Spurs after we win says defender as he prepares to return with Hull

    Michael Dawson: I’ll thank Spurs after we win

    Hull defender faces his struggling former club on Sunday ready to show what they are missing. But he says he will always be grateful to Tottenham
    Frank Warren column: Dr Wu has big plans for the professionals yet he should stick to the amateur game

    Frank Warren column

    Dr Wu has big plans for the professionals yet he should stick to the amateur game
    Synagogue attack: Fear unites both sides of Jerusalem as minister warns restoring quiet could take 'months'

    Terror unites Jerusalem after synagogue attack

    Rising violence and increased police patrols have left residents of all faiths looking over their shoulders
    Medecins sans Frontieres: The Ebola crisis has them in the headlines, but their work goes far beyond West Africa

    'How do you carry on? You have to...'

    The Ebola crisis has Medecins sans Frontieres in the headlines, but their work goes far beyond West Africa
    Isis extends its deadly reach with suicide bombing in Kurdish capital

    Isis extends its deadly reach with suicide bombing in Kurdish capital

    Residents in what was Iraq’s safest city fear an increase in jihadist attacks, reports Patrick Cockburn
    Underwater photography competition winners 2014 - in pictures

    'Mysterious and inviting' shot of diver wins photography competition

    Stunning image of cenote in Mexico takes top prize
    Sir John Major: Negative West End portrayals of politicians put people off voting

    Sir John Major hits out at theatres

    Negative West End portrayals of politicians put people off voting
    Kicking Barbie's butt: How the growth of 3D printing enabled me to make an army of custom-made figurines

    Kicking Barbie's butt

    How the growth of 3D printing enabled toy-designer to make an army of custom-made figurines