Thanks to the success of electronic cigarettes, a Dutch firm has cornered a gap of the market presumably new to the Department of Health – the e-joint.
Dutch firm E-Njoint BV is manufacturing a number of “100 percent legal” products for a European audience, which it says are “relaxing” while helping to express oneself “in a unique way.”
Its first version has no nicotine, tar, THC (the active ingredient in cannabis), or toxins, the company says, instead it “vaporizes natural propylene glycol, vegetable glycerine” and one of six biological flavours, such as red cherry or water melon.
Its other versions can be refilled with users’ own liquid cannabis or dry herbs, within a device that has the traditional shape of a marijuana joint and a green cannabis leaf at its tip which lights up with each puff.
The company says it is currently rolling out 10,000 products per day as they get snapped up this summer for festivals and events.
A statement on the firm’s Facebook page reads: The management of E-NJOINT BV clearly states, not to market illegal products nor does it want to stimulate smoking cigarettes or other bad habits.
“The E-NJOINT™ team solely desires to provide high quality, unique and above all, fun products for the end-users.”
E-Njoint BV also claimed to be in negotiations with Tikun Olam, a medical cannabis company in Israel, to see if it will work as a health product.
“Holland is well known in the world for its tolerant and liberal attitude toward soft drugs and the introduction of this new product clearly makes a statement: As long as you don't bother or disturb other people and stay within the legal boundaries, all is well,” chief executive Menno Contant, said, according to the International Business Times.
“Developed, manufactured and sold at lightning speed. Everyone should feel fine, because what we are doing is no crime.”
It comes as a public health charity in the UK says it does not believe e-cigarettes generate “demonstrable harms of secondhand smoke.”
Action on Smoking and Health (ASH) released a briefing this month which it says it does not believe it is approporaite for electronic cigarettes to be barred from public places.