Yahoo keeps the tab open, buys email organizing app Xobni

Xobni is the third acquisition from Yahoo in as many days

In its third acquisition in as many days Yahoo has bought the makers of an email and contact management software suite. The tech-giant on the make reportedly paid between $30 and $40 million for Xobni (pronounced ‘zah-bnee’, the word is ‘inbox’ spelt backwards).

Xobni was started back in 2006 in an MIT dorm room. It received initial seed funding from YCombinator and released its range of organizational Smartr products for mobiles in 2011.

On the blog on their website Xobni promised users that “if you’re using a Xobni product today, you can keep using it” before saying that “soon you’ll be able to use Yahoo! Products with Xobni goodness baked right in.”

The posting was brimming with good feelings for their new parent company: “Did you ever meet someone who truly “gets" you?  That’s how we feel about Yahoo!”

“The power within every Xobni product is that it responds to how you communicate.  Every day you demonstrate who and what is important to you.  That can benefit not just your inbox or smartphone, but the many services you use.  Yahoo! gets that, and they want us to use our platform to make many Yahoo! services better for you.”

The acquisition is the latest in a string of purchases for Yahoo. Yesterday it announced the purchase of Qwiki, makers of a mobile app that creates on the fly slideshows from the pictures and music on an individual’s phone, for $50 million.

Earlier that day it had also bought Bignoggins productions – a one-man company that makes apps to help people keep track of their fantasy sports teams.

Taken as a group, these acquisitions show Yahoo’s clear desire to move into mobile territory, an area ripe for future expansion.

In a presentation at the D11 conference by industry analyst Mary Meeker it was shown how mobile access as a percentage of global internet traffic has grown from 0.9% in 2009 to 15% at the beginning of 2013.These figures are not expected to slow, especially considering the boost from tablet sales, and Yahoo are obviously hoping to move ahead of their rivals.

 

Arts and Entertainment
'The Archers' has an audience of about five million
radioA growing number of listeners are voicing their discontent; so loudly that even the BBC's director-general seems worried
Arts and Entertainment
Henry VIII played by Damien Lewis
tvReview: Scheming queens-in-waiting, tangled lines of succession and men of lowly birth rising to power – sound familiar?
News
Sir David Attenborough
people
Life and Style
Young girl and bowl of cereal
food + drink
PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
News
Comic miserablist Larry David in 'Curb Your Enthusiasm'
peopleDirector of new documentary Misery Loves Comedy reveals how he got them to open up
Sport
football
News
i100
Life and Style
Virtual reality headset: 'Essentially a cinema screen that you strap to your face'
techHow virtual reality is thrusting viewers into frontline of global events and putting film-goers at the heart of the action
Arts and Entertainment
Ready to open the Baftas, rockers Kasabian are also ‘great film fans’
musicExclusive: Rockers promise an explosive opening to the evening
Life and Style
David Bowie by Duffy
fashion
Arts and Entertainment
Hell, yeah: members of the 369th Infantry arrive back in New York
booksWorld War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel
News
advertisingVideo: The company that brought you the 'Bud' 'Weis' 'Er' frogs and 'Wasssssup' ads, has something up its sleeve for Sunday's big match
Arts and Entertainment
tv
News
i100
Environment
Dame Vivienne Westwood speaking at a fracking protest outside Parliament on Monday (AP)
environment
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Infrastructure / Development Support

    £20000 - £30000 per annum: Recruitment Genius: Fantastic opportunity to join a...

    Ashdown Group: SQL Developer - Oxfordshire - £40,000

    £35000 - £40000 per annum + Benefits: Ashdown Group: BI Developer (Business In...

    Guru Careers: Mac Operator / Artworker

    £Negotiable (DOE): Guru Careers: We are seeking a Mac Operator / Artworker to ...

    Guru Careers: Digital Content Designer / Web Designer

    £Negotiable (DOE): Guru Careers: We are seeking a Digital Content Designer / W...

    Day In a Page

    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee
    World War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel

    Max Brooks honours Harlem Hellfighters

    The author talks about race, legacy and his Will Smith film option to Tim Walker
    Why the league system no longer measures up

    League system no longer measures up

    Jon Coles, former head of standards at the Department of Education, used to be in charge of school performance rankings. He explains how he would reform the system
    Valentine's Day cards: 5 best online card shops

    Don't leave it to the petrol station: The best online card shops for Valentine's Day

    Can't find a card you like on the high street? Try one of these sites for individual, personalised options, whatever your taste
    Diego Costa: Devil in blue who upsets defences is a reminder of what Liverpool have lost

    Devil in blue Costa is a reminder of what Liverpool have lost

    The Reds are desperately missing Luis Suarez, says Ian Herbert
    Ashley Giles: 'I'll watch England – but not as a fan'

    Ashley Giles: 'I'll watch England – but not as a fan'

    Former one-day coach says he will ‘observe’ their World Cup games – but ‘won’t be jumping up and down’
    Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

    Greece elections

    In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
    Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

    Holocaust Memorial Day

    Nazi victims remembered as spectre of prejudice reappears over Europe
    Fortitude and the Arctic attraction: Our fascination with the last great wilderness

    Magnetic north

    The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness