Yahoo keeps the tab open, buys email organizing app Xobni

Xobni is the third acquisition from Yahoo in as many days

In its third acquisition in as many days Yahoo has bought the makers of an email and contact management software suite. The tech-giant on the make reportedly paid between $30 and $40 million for Xobni (pronounced ‘zah-bnee’, the word is ‘inbox’ spelt backwards).

Xobni was started back in 2006 in an MIT dorm room. It received initial seed funding from YCombinator and released its range of organizational Smartr products for mobiles in 2011.

On the blog on their website Xobni promised users that “if you’re using a Xobni product today, you can keep using it” before saying that “soon you’ll be able to use Yahoo! Products with Xobni goodness baked right in.”

The posting was brimming with good feelings for their new parent company: “Did you ever meet someone who truly “gets" you?  That’s how we feel about Yahoo!”

“The power within every Xobni product is that it responds to how you communicate.  Every day you demonstrate who and what is important to you.  That can benefit not just your inbox or smartphone, but the many services you use.  Yahoo! gets that, and they want us to use our platform to make many Yahoo! services better for you.”

The acquisition is the latest in a string of purchases for Yahoo. Yesterday it announced the purchase of Qwiki, makers of a mobile app that creates on the fly slideshows from the pictures and music on an individual’s phone, for $50 million.

Earlier that day it had also bought Bignoggins productions – a one-man company that makes apps to help people keep track of their fantasy sports teams.

Taken as a group, these acquisitions show Yahoo’s clear desire to move into mobile territory, an area ripe for future expansion.

In a presentation at the D11 conference by industry analyst Mary Meeker it was shown how mobile access as a percentage of global internet traffic has grown from 0.9% in 2009 to 15% at the beginning of 2013.These figures are not expected to slow, especially considering the boost from tablet sales, and Yahoo are obviously hoping to move ahead of their rivals.

 

News
The Banksy image in Folkestone before it was vandalised
people
Life and Style
tech

Sales of the tablet are set to fall again, say analysts

Sport
football West Brom vs Man Utd match report: Blind grabs point, but away form a problem for Van Gaal
Arts and Entertainment
Gotham is coming to UK shores this autumn
tvGotham, episode 2, review
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
News
i100
Arts and Entertainment
Bloom Time: Mira Sorvino
tvMira Sorvino on leaving movie roles for 'The Intruders'
News
First woman: Valentina Tereshkova
peopleNASA guinea pig Kate Greene thinks it might fly
News
Brian Harvey turned up at Downing Street today demanding to speak to the Prime Minister
news

Met Police confirm there was a 'minor disturbance' and that no-one was arrested

Arts and Entertainment
George Lucas poses with a group of Star Wars-inspired Disney characters at Disney's Hollywood Studios in 2010
films

George Lucas criticises the major Hollywood film studios

Voices
Chris Grayling, Justice Secretary: 'There are pressures which we are facing but there is not a crisis'
voices

Does Chris Grayling realise what a vague concept he is dealing with?

Life and Style
A street vendor in Mexico City sells Dorilocos, which are topped with carrot, jimaca, cucumber, peanuts, pork rinds, spices and hot sauce
food + drink

Trend which requires crisps, a fork and a strong stomach is sweeping Mexico's streets

Life and Style
The charity Sands reports that 11 babies are stillborn everyday in the UK
lifeEleven babies are stillborn every day in the UK, yet no one speaks about this silent tragedy
News
Blackpool is expected to become one of the first places to introduce the Government’s controversial new Public Space Protection Orders (PSPOs)
news

Parties threaten resort's image as a family destination

Life and Style
Northern soul mecca the Wigan Casino
fashionGone are the punks, casuals, new romantics, ravers, skaters, crusties. Now all kids look the same
Life and Style
gaming

I Am Bread could actually be a challenging and nuanced title

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Software Developer

    £35000 - £45000 Per Annum Pensions Scheme After 6 Months: Clearwater People So...

    Systems Analyst / Business Analyst - Central London

    £35000 - £37000 per annum + Benefits: Ashdown Group: Systems Analyst / Busines...

    Senior Change Engineer (Network, Cisco, Juniper) £30k

    £30000 - £35000 per annum + Benefits: Ampersand Consulting LLP: Senior Change ...

    Senior Change Engineer (Windows, Linux, VMWare) - London £35k

    £30000 - £35000 per annum + Benefits: Ampersand Consulting LLP: Senior Change ...

    Day In a Page

    Two super-sized ships have cruised into British waters, but how big can these behemoths get?

    Super-sized ships: How big can they get?

    Two of the largest vessels in the world cruised into UK waters last week
    British doctors on brink of 'cure' for paralysis with spinal cord treatment

    British doctors on brink of cure for paralysis

    Sufferers can now be offered the possibility of cure thanks to a revolutionary implant of regenerative cells
    Ranked seventh in world’s best tourist cities - not London, or Edinburgh, but Salisbury

    Salisbury ranked seventh in world’s best tourist cities

    The city is home to one of the four surviving copies of the Magna Carta, along with the world’s oldest mechanical clock
    Let's talk about loss

    We need to talk about loss

    Secrecy and silence surround stillbirth
    Will there be an all-female mission to Mars?

    Will there be an all-female mission to Mars?

    Women may be better suited to space travel than men are
    Oscar Pistorius sentencing: The athlete's wealth and notoriety have provoked a long overdue debate on South African prisons

    'They poured water on, then electrified me...'

    If Oscar Pistorius is sent to jail, his experience will not be that of other inmates
    James Wharton: The former Guard now fighting discrimination against gay soldiers

    The former Guard now fighting discrimination against gay soldiers

    Life after the Army has brought new battles for the LGBT activist James Wharton
    Ebola in the US: Panic over the virus threatens to infect President Obama's midterms

    Panic over Ebola threatens to infect the midterms

    Just one person has died, yet November's elections may be affected by what Republicans call 'Obama's Katrina', says Rupert Cornwell
    Premier League coaches join the RSC to swap the tricks of their trades

    Darling, you were fabulous! But offside...

    Premier League coaches are joining the RSC to learn acting skills, and in turn they will teach its actors to play football. Nick Clark finds out why
    How to dress with authority: Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear

    How to dress with authority

    Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear
    New book on Joy Division's Ian Curtis sheds new light on the life of the late singer

    New book on Ian Curtis sheds fresh light on the life of the late singer

    'Joy Division were making art... Ian was for real' says author Jon Savage
    Sean Harris: A rare interview with British acting's secret weapon

    Sean Harris: A rare interview with British acting's secret weapon

    The Bafta-winner talks Hollywood, being branded a psycho, and how Barbra Streisand is his true inspiration
    Tim Minchin, interview: The musician, comedian and world's favourite ginger is on scorching form

    Tim Minchin interview

    For a no-holds-barred comedian who is scathing about woolly thinking and oppressive religiosity, he is surprisingly gentle in person
    Boris Johnson's boozing won't win the puritan vote

    Boris's boozing won't win the puritan vote

    Many of us Brits still disapprove of conspicuous consumption – it's the way we were raised, says DJ Taylor
    Ash frontman Tim Wheeler reveals how he came to terms with his father's dementia

    Tim Wheeler: Alzheimer's, memories and my dad

    Wheeler's dad suffered from Alzheimer's for three years. When he died, there was only one way the Ash frontman knew how to respond: with a heartfelt solo album