Yahoo keeps the tab open, buys email organizing app Xobni

Xobni is the third acquisition from Yahoo in as many days

In its third acquisition in as many days Yahoo has bought the makers of an email and contact management software suite. The tech-giant on the make reportedly paid between $30 and $40 million for Xobni (pronounced ‘zah-bnee’, the word is ‘inbox’ spelt backwards).

Xobni was started back in 2006 in an MIT dorm room. It received initial seed funding from YCombinator and released its range of organizational Smartr products for mobiles in 2011.

On the blog on their website Xobni promised users that “if you’re using a Xobni product today, you can keep using it” before saying that “soon you’ll be able to use Yahoo! Products with Xobni goodness baked right in.”

The posting was brimming with good feelings for their new parent company: “Did you ever meet someone who truly “gets" you?  That’s how we feel about Yahoo!”

“The power within every Xobni product is that it responds to how you communicate.  Every day you demonstrate who and what is important to you.  That can benefit not just your inbox or smartphone, but the many services you use.  Yahoo! gets that, and they want us to use our platform to make many Yahoo! services better for you.”

The acquisition is the latest in a string of purchases for Yahoo. Yesterday it announced the purchase of Qwiki, makers of a mobile app that creates on the fly slideshows from the pictures and music on an individual’s phone, for $50 million.

Earlier that day it had also bought Bignoggins productions – a one-man company that makes apps to help people keep track of their fantasy sports teams.

Taken as a group, these acquisitions show Yahoo’s clear desire to move into mobile territory, an area ripe for future expansion.

In a presentation at the D11 conference by industry analyst Mary Meeker it was shown how mobile access as a percentage of global internet traffic has grown from 0.9% in 2009 to 15% at the beginning of 2013.These figures are not expected to slow, especially considering the boost from tablet sales, and Yahoo are obviously hoping to move ahead of their rivals.

 

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Head of Support Services

    £40000 - £55000 per annum: Recruitment Genius: This is an exciting opportunity...

    Recruitment Genius: Business Development Manager / Sales - OTE £40,000

    £20000 - £40000 per annum: Recruitment Genius: This IT provider for the educat...

    Recruitment Genius: Front End Developer / Web Designer

    £20000 - £25000 per annum: Recruitment Genius: This leader in the e-cigarette ...

    Recruitment Genius: Web Developer - PHP

    £32000 - £40000 per annum: Recruitment Genius: With extensive experience and a...

    Day In a Page

    A nap a day could save your life - and here's why

    A nap a day could save your life

    A midday nap is 'associated with reduced blood pressure'
    If men are so obsessed by sex, why do they clam up when confronted with the grisly realities?

    If men are so obsessed by sex...

    ...why do they clam up when confronted with the grisly realities?
    The comedy titans of Avalon on their attempt to save BBC3

    Jon Thoday and Richard Allen-Turner

    The comedy titans of Avalon on their attempt to save BBC3
    The bathing machine is back... but with a difference

    Rolling in the deep

    The bathing machine is back but with a difference
    Part-privatised tests, new age limits, driverless cars: Tories plot motoring revolution

    Conservatives plot a motoring revolution

    Draft report reveals biggest reform to regulations since driving test introduced in 1935
    The Silk Roads that trace civilisation: Long before the West rose to power, Asian pathways were connecting peoples and places

    The Silk Roads that trace civilisation

    Long before the West rose to power, Asian pathways were connecting peoples and places
    House of Lords: Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled

    The honours that shame Britain

    Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled
    When it comes to street harassment, we need to talk about race

    'When it comes to street harassment, we need to talk about race'

    Why are black men living the stereotypes and why are we letting them get away with it?
    International Tap Festival: Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic

    International Tap Festival comes to the UK

    Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic
    War with Isis: Is Turkey's buffer zone in Syria a matter of self-defence – or just anti-Kurd?

    Turkey's buffer zone in Syria: self-defence – or just anti-Kurd?

    Ankara accused of exacerbating racial division by allowing Turkmen minority to cross the border
    Doris Lessing: Acclaimed novelist was kept under MI5 observation for 18 years, newly released papers show

    'A subversive brothel keeper and Communist'

    Acclaimed novelist Doris Lessing was kept under MI5 observation for 18 years, newly released papers show
    Big Blue Live: BBC's Springwatch offshoot swaps back gardens for California's Monterey Bay

    BBC heads to the Californian coast

    The Big Blue Live crew is preparing for the first of three episodes on Sunday night, filming from boats, planes and an aquarium studio
    Austin Bidwell: The Victorian fraudster who shook the Bank of England with the most daring forgery the world had known

    Victorian fraudster who shook the Bank of England

    Conman Austin Bidwell. was a heartless cad who carried out the most daring forgery the world had known
    Car hacking scandal: Security designed to stop thieves hot-wiring almost every modern motor has been cracked

    Car hacking scandal

    Security designed to stop thieves hot-wiring almost every modern motor has been cracked
    10 best placemats

    Take your seat: 10 best placemats

    Protect your table and dine in style with a bold new accessory