Hundreds of websites urging girls to 'starve for perfection'

Study reveals alarming rise in promotion of anorexia and competitive dieting

Teenage girls are becoming involved in dangerous games of competitive dieting thanks to the proliferation of pro-anorexia websites.

Between 400 and 500 websites promoting anorexia and related eating disorders, which are visited by thousands of young girls each day, have been identified in the first review to quantify the phenomenon.

They tell people how to stay thin, promoting diets of 400-500 calories a day (compared with a recommended 2,000 for women and 2,500 for men), backed by coffee, cigarettes and diet pills.

They encourage “starving for perfection” featuring pictures of celebrities such as Keira Knightley and Victoria Beckham and advocate “thinspiration” backed by images of thin bodies.

In one year, more than 500,000 people visited the sites, according to one study, and a 2011 EU survey found that more than one in five 6 to 11-year-olds had been exposed to one or more sites with “harmful content”.

Dr Emma Bond, senior lecturer in childhood and youth studies at the University Campus Suffolk, Ipswich, who carried out the review, said the sites were set up by individuals with eating disorders who in some cases generated a following of almost religious intensity. There was no evidence of commercial involvement.

“It starts with an individual who wants to share their experience and as they get a following they set themselves up as almost Goddess-like,” she said. “When I started this research last January I came across a website set up by a girl who was disgusted with herself because she had put on a few pounds at Christmas. She planned to fast for three days and regain control.

“In under two hours, she had 36 followers saying things like ‘You’re wonderful, you’re an inspiration to me, I’m only fasting because of you’.”

In addition to the websites there are “thousands” of blogs by individuals on sites such as YouTube and Tumblr, many featuring sexualised images of scantily clad girls, Dr Bond said.

“Girls are posting images of themselves and are then approached by people who want to sell them on porn sites because there is a market for ‘skinny porn’. But the girls are  unaware they are being looked at for sexual gratification.

“Some of the websites are works of art in themselves, very beautiful with illustrations, clips of film and letters and poems to ‘Ana’. To a vulnerable teenager they appear lovely, pretty and attractive and give a sense of belonging. But they have a gruesome side too.”

Many focus on purging, starving and the use of laxatives and diet pills which cannot be obtained in the UK but are available on the internet. Some include advice on self-harming and have links to pro-suicide sites.

A disturbing feature of anorexia is the rivalry that can occur between “ana-buddies” who meet on the websites and vie with each other to starve themselves to the point where their lives may be in danger.

Anorexia usually begins in adolescence, affecting 1 to 2 per cent of teenagers and university students, though it can occur at any age. Dr Bond said the threat posed by the sites should be tackled through a combination of education and better policing. “Eating disorders are not going away, if anything they are becoming more common,” she said.

The review, Virtually Anorexic – Where’s the harm?, was funded by the Nominet Trust and supported by the charity b-eat (beating eating disorders).

Sport
Luis Suarez and Lionel Messi during Barcelona training in August
footballPete Jenson co-ghost wrote Suarez’s autobiography and reveals how desperate he's been to return
News
newsMcKamey Manor says 'there is no escape until the tour is completed'
Voices
Hunted: A stag lies dead on Jura, where David Cameron holidays and has himself stalked deer
voicesThe Scotland I know is becoming a playground for the rich
News
people
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Arts and Entertainment
Architect Frank Gehry is regarded by many as the most important architect of the modern era
arts + entsGehry has declared that 98 per cent of modern architecture is "s**t"
Money
Welcome to tinsel town: retailers such as Selfridges will be Santa's little helpers this Christmas, working hard to persuade shoppers to stock up on gifts
news
Arts and Entertainment
Soul singer Sam Smith cleared up at the Mobo awards this week
newsSam Smith’s Mobo triumph is just the latest example of a trend
News
Laurence Easeman and Russell Brand
people
Sport
Fans of Dulwich Hamlet FC at their ground Champion Hill
footballFans are rejecting the £2,000 season tickets, officious stewarding, and airline-stadium sponsorship
News
Shami Chakrabarti
people
Arts and Entertainment
Benedict Cumberbatch has refused to deny his involvement in the upcoming new Star Wars film
filmBenedict Cumberbatch reignites Star Wars 7 rumours
Sport
football
News
news
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Maths Teacher

    £110 - £200 per day: Randstad Education Leeds: Secondary Maths Teacher for spe...

    Business Analyst - Surrey - Permanent - Up to £50k DOE

    £40000 - £50000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    ***ASP.NET Developer - Cheshire - £35k - Permanent***

    £30000 - £35000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    ***Solutions Architect*** - Brighton - £40k - Permanent

    £35000 - £40000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    Day In a Page

    Wilko Johnson, now the bad news: musician splits with manager after police investigate assault claims

    Wilko Johnson, now the bad news

    Former Dr Feelgood splits with manager after police investigate assault claims
    Mark Udall: The Democrat Senator with a fight on his hands ahead of the US midterm elections

    Mark Udall: The Democrat Senator with a fight on his hands

    The Senator for Colorado is for gay rights, for abortion rights – and in the Republicans’ sights as they threaten to take control of the Senate next month
    New discoveries show more contact between far-flung prehistoric humans than had been thought

    New discoveries show more contact between far-flung prehistoric humans than had been thought

    Evidence found of contact between Easter Islanders and South America
    Cerys Matthews reveals how her uncle taped 150 interviews for a biography of Dylan Thomas

    Cerys Matthews on Dylan Thomas

    The singer reveals how her uncle taped 150 interviews for a biography of the famous Welsh poet
    DIY is not fun and we've finally realised this as a nation

    Homebase closures: 'DIY is not fun'

    Homebase has announced the closure of one in four of its stores. Nick Harding, who never did know his awl from his elbow, is glad to see the back of DIY
    The Battle of the Five Armies: Air New Zealand releases new Hobbit-inspired in-flight video

    Air New Zealand's wizard in-flight video

    The airline has released a new Hobbit-inspired clip dubbed "The most epic safety video ever made"
    Pumpkin spice is the flavour of the month - but can you stomach the sweetness?

    Pumpkin spice is the flavour of the month

    The combination of cinnamon, clove, nutmeg (and no actual pumpkin), now flavours everything from lattes to cream cheese in the US
    11 best sonic skincare brushes

    11 best sonic skincare brushes

    Forget the flannel - take skincare to the next level by using your favourite cleanser with a sonic facial brush
    Paul Scholes column: I'm not worried about Manchester United's defence - Chelsea test can be the making of Phil Jones and Marcos Rojo

    Paul Scholes column

    I'm not worried about Manchester United's defence - Chelsea test can be the making of Jones and Rojo
    Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

    Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

    While other sports are stalked by corruption, we are an easy target for the critics
    Jamie Roberts exclusive interview: 'I'm a man of my word – I'll stay in Paris'

    Jamie Roberts: 'I'm a man of my word – I'll stay in Paris'

    Wales centre says he’s not coming home but is looking to establish himself at Racing Métro
    How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?

    A crime that reveals London's dark heart

    How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?
    Meet 'Porridge' and 'Vampire': Chinese state TV is offering advice for citizens picking a Western moniker

    Lost in translation: Western monikers

    Chinese state TV is offering advice for citizens picking a Western moniker. Simon Usborne, who met a 'Porridge' and a 'Vampire' while in China, can see the problem
    Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone

    Handy hacks that make life easier

    New book reveals how to rid your email inbox of spam, protect your passwords and amplify your iPhone with a loo-roll
    KidZania lets children try their hands at being a firefighter, doctor or factory worker for the day

    KidZania: It's a small world

    The new 'educational entertainment experience' in London's Shepherd's Bush will allow children to try out the jobs that are usually undertaken by adults, including firefighter, doctor or factory worker