Limited-edition cars herald Fiat's US arrival

Fiat is to sell 500 Prima Edizione Fiat 500 models in the US, the company has announced, ahead of the official launch of the Fiat 500 later this year.

The "First Edition" vehicles will be available only in white, red and grey and will be sold to long-term US Fiat enthusiasts, who will be able to select their model build number for the limited-edition range.

Fiat announced the model at the "Fiat Freakout," a gelato-fuelled annual convention of Fiat lovers organized by Club Fiat-Lancia Unlimited, the main national Fiat enthusiast club.

“The Fiat Cinquecento Prima Edizione was developed especially with the Fiat fans in mind,” said Laura Soave, Head of Fiat North America, who personally presented the opportunity to the Fiat aficionados.

Fiat hopes that the special editions will become collectors' items in the same way the first edition cars such as the Ford Mustang and Dodge Viper are now considered hot property among enthusiasts today.

The reintroduction of the Fiat brand to the US by Chrysler is likely to significantly shake up the small car segment, where Chrysler lags behind fellow Detroit giants Ford and General Motors.

Ahead of the Detroit International Auto Show earlier this year, Cars.com chose the economical Fiat 500 as one of ten cars that could save the US auto industry, pointing out that Chrysler doesn't have a single model which gets better than 31 mpg.

Earlier this month, Chrysler confirmed that it has started the selection process for US Fiat dealers, saying that it will cover approximately 125 markets in 41 states, all selected by growth potential in the small car segment.

The locations will be officially announced in September, ahead of the introduction of the Fiat 500 in late 2010 and the Fiat 500 Cabrio in 2011.

Canadian showrooms are scheduled to receive the vehicles by February 2011.

http://www.ciaofiat.com

News
Alan Bennett has criticised the “repellent” reality shows which dominate our screens
tvBut he does like Stewart Lee
Life and Style
The Google Doodle celebrating the start of the first day of autumn, 2014.
tech
Arts and Entertainment
Sheridan Smith as Cilla Black and Ed Stoppard as her manager Brian Epstein
tvCilla Episode 2 review: Grit under the glamour in part two of biopic series starring Sheridan Smith
Sport
David Moyes and Louis van Gaal
football
PROMOTED VIDEO
News
i100
Life and Style
Vote with your wallet: the app can help shoppers feel more informed about items on sale
lifeNew app reveals political leanings of food companies
News
Former Governor of Alaska Sarah Palin, left, with her daughter, Bristol
newsShe's 'proud' of eldest daughter, who 'punched host in the face'
Sport
New Zealand fly-half Aaron Cruden pictured in The Zookeeper's Son on a late-night drinking session
rugby
Arts and Entertainment
Salmond told a Scottish television chat show in 2001that he would also sit in front of a mirror and say things like,
tvCelebrity Trekkies from Alex Salmond to Barack Obama
Life and Style
Carol O'Brien, whose son Rob suffered many years of depression
healthOne mother's story of how London charity Maytree helped her son with his depression
Arts and Entertainment
The cover of Dark Side of the Moon
musicCan 'The Endless River' carry on the tradition? See for yourself
Life and Style
food + drink
News
Rob Merrick's Lobby Journalists were playing Ed Balls' Labour Party MPs. The match is an annual event which takes place ahead of the opening of the party conference
newsRob Merrick insistes 'Ed will be hurting much more than me'
News
A cabin crew member photographed the devastation after one flight
news
Voices
A new app has been launched that enables people to have a cuddle from a stranger
voicesMaybe the new app will make it more normal to reach out to strangers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Pharmaceutical Computer System Validation Specialist

    £300 - £350 Per Day: Clearwater People Solutions Ltd: Pharmaceutical Computer ...

    High Level Teaching Assistant (HTLA)

    £70 - £90 per day: Randstad Education Birmingham: Higher Level Teaching Assist...

    Teaching Assistant

    £50 - £80 per day: Randstad Education Birmingham: Randstad Education is the UK...

    Senior Java Developer - API's / Webservices - XML, XSLT

    £400 - £450 Per Day: Clearwater People Solutions Ltd: Our client is currently ...

    Day In a Page

    Secret politics of the weekly shop

    The politics of the weekly shop

    New app reveals political leanings of food companies
    Beam me up, Scottie!

    Beam me up, Scottie!

    Celebrity Trekkies from Alex Salmond to Barack Obama
    Beware Wet Paint: The ICA's latest ambitious exhibition

    Beware Wet Paint

    The ICA's latest ambitious exhibition
    Pink Floyd have produced some of rock's greatest ever album covers

    Pink Floyd have produced some of rock's greatest ever album covers

    Can 'The Endless River' carry on the tradition?
    Sanctuary for the suicidal

    Sanctuary for the suicidal

    One mother's story of how London charity Maytree helped her son with his depression
    A roller-coaster tale from the 'voice of a generation'

    Not That Kind of Girl:

    A roller-coaster tale from 'voice of a generation' Lena Dunham
    London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

    London is not bedlam or a cradle of vice

    In fact it, as much as anywhere, deserves independence
    Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

    Vivienne Westwood 'didn’t want' relationship with McLaren

    Designer 'felt pressured' into going out with Sex Pistols manager
    Jourdan Dunn: Model mother

    Model mother

    Jordan Dunn became one of the best-paid models in the world
    Apple still coolest brand – despite U2 PR disaster

    Apple still the coolest brand

    Despite PR disaster of free U2 album
    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits