Yeastbound carriageway: how a lorry-load of Marmite brought the M1 to a standstill
For once it didn't matter where you stood on the great Marmite divide – news that a tanker carrying more than 23 tonnes of the yeast extract had overturned on the M1 prompted hosannas from headline writers and united a nation of Twitter wits.
The tanker was heading to the company's factory in Burton-on-Trent, Staffordshire, when it spilled its contents after a collision with a motor caravan. Part of the M1 near Rotherham was shut after Monday night's incident, which required a massive clean-up. The tanker driver was taken to hospital but no one was seriously hurt, police said.
Meanwhile, the airwaves and Twitter were deluged by a slurry of jokes and puns. "Marmite lorry spill causes jam on M1," proclaimed the first, inevitable headline.
Radio 4's Today programme was also bombarded with punning emails. The best, according to the presenters, read: "Was the Marmite crash on the yeast-bound carriageway?"
By lunchtime Marmite was trending on Twitter, above George Osborne's Autumn Statement.
One wit tweeted: "Marmite lorry crashes. Some people will love this news, others will hate it."
Spread alert: Jokes you'll either love or hate
Radio stations were flooded with comedy comments alongside the puns flooding Twitter.
@Queen_UK (Elizabeth Windsor): One hates marmite
@MetroUK: Marmite spill closes M1. Spread the news
@im_seo_Alan: Love it or hate it? It seems this lorry driver hated it. I guess quite a few motorists do now too
@clurr: There's 20 tonnes of marmite on the m1! quick, to sheffield with toast
@badgerwriting: Marmite' motorway clean up begins on the M1? Makes a difference to jam...
Jeremy Vine, the Radio 2 presenter, revived one of his brother Tim's jokes with: "I won a prize the other day. A lifetime's supply of Marmite. One jar."
The spillage distracted from news that Marmite employees have voted for strike action against brand owners Unilever over changes to pension contributions. Tom Watson, the campaigning Labour MP, tweeted: "Marmite strike? I guess public opinion will be divided."
Liam Neeson's Downton dreams
Life & Style blogs
Hipster hate is everywhere - but is there a little bit of them in all of us?
Looking past the search results: Google 2.0 will 'build airports and cities' says report
Jennifer Lawrence nude pictures leaked: Reddit removes 'The Fappening' board dedicated to sharing naked pictures of celebrities
There is literally not a single woman in this iPhone 6 queue
The 'Angelina Jolie effect': Her mastectomy revelation doubled NHS breast cancer testing referrals
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes
Portuguese academic says British are 'filthy, violent and drunk'
- 2 There is literally not a single woman in this iPhone 6 queue
- 3 Scottish independence: Tory revolt against 'devo max' grows as Rail Minister Claire Perry joins
- 4 Hitler’s former food taster reveals the horrors of the Wolf’s Lair
- 5 Scottish independence referendum: JK Rowling, Russell Brand, Nigel Farage and more react to the 'No' vote
£1 per day: Randstad Education Leeds: Job Purpose To work closely with the he...
£32000 - £42000 Per Annum: Clearwater People Solutions Ltd: Our client is curr...
£27000 - £31000 Per Annum Excellent Benefits: Clearwater People Solutions Ltd:...
£300 - £350 Per Day: Clearwater People Solutions Ltd: Our client is currently ...