Vauxhall Adam 1.4

Vauxhall's gone heavy on the personalisation with its new Adam

Price: From £11,580
Engine: 1,398cc, four cylinders, 16 valves, 87bhp at 6,000rpm
Transmission: Five-speed gearbox, front-wheel drive
Performance: 110mph, 0-62 in 12.5sec, 55.4mpg, CO2 119g/km

Would you Adam and Eve it? Here's the sparky new motor from Vauxhall and, blimey, it's got a cabin like a stretch limo's little sister. What's more, you can even hook up the old dog and bone and watch its screen on the telly.

It gets stranger. Your Adam can be a Jam, a Glam or a Slam. And the colours, well… how about Purple Fiction? Or James Blonde? You can have a different-coloured roof, too, in I'll Be Black, White My Fire or Men in Brown. Never mind the graphics packs: Fly, Splat and Stripes. Seldom has the serpent of temptation laid so many car cosmetics on the automotive dressing table. All that's missing is the apple, although Apple's iPhone (or an Android alternative) is vital to optimum Adamisation.

As for the name? It comes from the fact that Opel, whose badge adorns GM's European products everywhere but the UK, was founded by Adam Opel.

This is what happens when Vauxhall joins the coterie of small, fashion-object cars such as the Mini, Citroën DS3 and Fiat 500. Cheeky looks, rampant accessorisation and "connectivity" are what buyers now want.

If the car is good fun to drive and refined, so much the better, but that's not so important to the generation at which the Adam is aimed. They know most new cars are good enough for them not to need worry about that aspect. For these buyers, portrayed in the brochure with a saturation-point ache of trendiness, cars are now seen in the same way as phones and tablets: status-loaded commodities.

The limo allusion might seem to be stretching a point, but among the décors offered for the roof lining is one in which clouds printed on a sky-blue background are pin-pricked with 64 white LEDs, which glow at night like stars. More LEDs can stud the dashboard's variously finished panels, while ambient lights can cycle through eight colours. You can also turn the whole lot off, which is a relief. The underlying interior quality is very good, with rich-feeling surfaces and dials resembling the watches that punctuate every-other page in lifestyle magazines.

Under all this is a car. It's bigger than a 500, more mini than a Mini, and not at all roomy either in the back or boot. The front has a goofy grin and the wheels can be had with one spoke in the colour of the bodywork. And – back to phones, screens and apps – there is an optional IntelliLink system which links phone to car. It uses the phone's apps, including Vauxhall's downloadable satnav, though the latter isn't quite finished; in the one I tried, the route looked drawn on with a felt pen.

The Adam has an engine and a suspension system, of course. You can have a 70bhp 1.2 and a choice of 1.4s with 87 or 100bhp. All are petrol-fuelled; a turbocharged three-cylinder, 1.0-litre unit is on the way, but no diesels or automatics. I tried the 87bhp engine, which felt sufficiently unenthusiastic to make me recommend the 100bhp one, even though it was unavailable for test. Nor is the 87bhp engine particularly smooth or quiet. It is merely adequate.

Handling? Ride comfort? The former is tidy without actually encouraging a good time. The suspension is too firm over bumps; more suppleness would make the whole car flow better.

As a marketing concept, the Adam is right on target for its time, with the chicken-and-egg proviso that Vauxhall isn't yet a "cool brand". But, as a motoring reporter, I'd like to think that buyers' appreciation of automotive attributes runs a little deeper than Slam-Splat-Purple.

PROMOTED VIDEO
Life and Style
techYahoo Japan launches service to delete your files and email your relatives when you die
Life and Style
Child's play: letting young people roam outdoors directly contradicts the current climate
lifeHow much independence should children have?
Arts and Entertainment
Tycoons' text: Warren Buffett and Bill Gates both cite John Brookes' 'Business Adventures' as their favourite book
booksFind out why America's richest men are reading John Brookes
News
i100
Arts and Entertainment
<p><strong>2008</strong></p>
<p>Troubled actor Robert Downey Jr cements his comeback from drug problems by bagging the lead role in Iron Man. Two further films follow</p>
filmRobert Downey Jr named Hollywood's highest paid actor for second year running
Life and Style
Dale Bolinger arranged to meet the girl via a fetish website
life
Property
Sign here, please: Magna Carta Island
propertyYours for a cool £4m
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Sales Director, Edgeware, Middlesex

    £55 - £70K OTE £120k Plus Car: Charter Selection: Major multi-million pound la...

    Sales and Maketing Manager, St Albans, Hertfordshire

    £55 - £70K OTE £130k Plus Car: Charter Selection: Major multi-million pound la...

    Drupal Developer

    £40000 - £52000 Per Annum: Clearwater People Solutions Ltd: Drupal developer v...

    SAP Data Migration Consultant (LSMW)

    £400 - £500 per day: Progressive Recruitment: My client, a FTSE 100 organisati...

    Day In a Page

    Some are reformed drug addicts. Some are single mums. All are on benefits. But now these so-called 'scroungers’ are fighting back

    The 'scroungers’ fight back

    The welfare claimants battling to alter stereotypes
    Amazing video shows Nasa 'flame extinguishment experiment' in action

    Fireballs in space

    Amazing video shows Nasa's 'flame extinguishment experiment' in action
    A Bible for billionaires

    A Bible for billionaires

    Find out why America's richest men are reading John Brookes
    Paranoid parenting is on the rise - and our children are suffering because of it

    Paranoid parenting is on the rise

    And our children are suffering because of it
    For sale: Island where the Magna Carta was sealed

    Magna Carta Island goes on sale

    Yours for a cool £4m
    Phone hacking scandal special report: The slide into crime at the 'News of the World'

    The hacker's tale: the slide into crime at the 'News of the World'

    Glenn Mulcaire was jailed for six months for intercepting phone messages. James Hanning tells his story in a new book. This is an extract
    We flinch, but there are degrees of paedophilia

    We flinch, but there are degrees of paedophilia

    Child abusers are not all the same, yet the idea of treating them differently in relation to the severity of their crimes has somehow become controversial
    The truth about conspiracy theories is that some require considering

    The truth about conspiracy theories is that some require considering

    For instance, did Isis kill the Israeli teenagers to trigger a war, asks Patrick Cockburn
    Alistair Carmichael: 'The UK as a whole is greater than the sum of its parts'

    Alistair Carmichael: 'The UK as a whole is greater than the sum of its parts'

    Meet the man who doesn't want to go down in history as the country's last Scottish Secretary
    Legoland Windsor's master model-makers reveal the tricks of their trade (including how to stop the kids wrecking your Eiffel Tower)

    Meet the people who play with Lego for a living

    They are the master builders: Lego's crack team of model-makers, who have just glued down the last of 650,000 bricks as they recreate Paris in Windsor. Susie Mesure goes behind the scenes
    The 20 best days out for the summer holidays: From Spitfires to summer ferry sailings

    20 best days out for the summer holidays

    From summer ferry sailings in Tyne and Wear and adventure days at Bear Grylls Survival Academy to Spitfires at the Imperial War Museum Duxford and bog-snorkelling at the World Alternative Games...
    Open-air theatres: If all the world is a stage, then everyone gets in on the act

    All the wood’s a stage

    Open-air productions are the cue for better box-office receipts, new audiences, more interesting artistic challenges – and a picnic
    Rand Paul is a Republican with an eye on the world

    Rupert Cornwell: A Republican with an eye on the world

    Rand Paul is laying out his presidential stall by taking on his party's disastrous record on foreign policy
    Self-preservation society: Pickles are moving from the side of your plate to become the star dish

    Self-preservation society

    Pickles are moving from the side of your plate to become the star dish
    Generation gap opens a career sinkhole

    Britons live ever longer, but still society persists in glorifying youth

    We are living longer but considered 'past it' younger, the reshuffle suggests. There may be trouble ahead, says DJ Taylor