Rolls-Royce opens largest showroom in Abu Dhabi
Thursday 31 March 2011
Rolls-Royce announced the opening of its largest showroom in the world March 28, in the Middle Eastern emirate of Abu Dhabi.
The state-of-the-art facility, which measures 900 square meters and houses five Rolls-Royce models, is intended to push the luxury brand further into the Middle East, now one of the automaker's primary targets.
Speaking at the launch, Rolls-Royce boss Torsten Müller-Ötvös said that the Middle East contributes over 15 percent of the company's global sales, adding that Abu Dhabi was demonstrating "remarkable" year-on-year growth.
Visitors to the showroom can see a selection of ultra-luxury Rolls-Royce models, order from a coffee bar and visit the customer configuration lounge to personalize their new model.
For owners, there is also a dedicated service facility.
Rolls-Royce now has eight dealerships in the Middle East, a luxury-loving region which is proving a popular destination for prestigious car brands from around the world.
Last year, Bentley, which has nine dealerships in the Middle East, revealed that the region contributed ten percent of its retail sales globally, a figure that has doubled in the last five years.
In recognition of the importance of the market, it debuted two special edition Bentley Continental models, dubbed Flying Spur Arabia and Flying Spur Speed Arabia, with features specifically commissioned for Arabic customers.
Life & Style blogs
Childcare 'not just a women's issue,' says shadow minister as she sets out her 'dadifesto'
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Grim second life of the 'breastaurant': The oft-loathed sector is booming in the States thanks to Hooters, Twin Peaks and Tilted Kilt
The 10 Best food processors
Health: When masturbation can be fatal: The practice of auto-erotic asphyxia is often concealed by a coroner's verdict. Monique Roffey looks at a lethal taboo
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Millions of Britons struggling to feed themselves and facing malnourishment
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Nigel Farage: Ukip leader named 'Briton of the year' by The Times
Immigrants make UK racist, says Ukip councillor Trevor Shonk
- 1 President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
- 2 Stoke-on-Trent becomes first British city to be classified as 'disaster resilient' by the United Nations
- 3 Sir Winston Churchill’s family begged him not to convert to Islam, letter reveals
- 4 AirAsia flight QZ8501 missing: Search for plane carrying 162 passengers from Indonesia to Singapore suspended overnight
- 5 Game of Thrones is most-pirated TV show of 2014
£32000 - £40000 per annum: Recruitment Genius: A Business Manager is required ...
£45000 - £55000 per annum: Recruitment Genius: This is an exciting opportunity...
£20000 per annum: Recruitment Genius: Panel Wireman required for small electro...
£25000 - £27000 per annum: Recruitment Genius: An SME based in East Cheshire, ...