Visualize your journey with new app
Tuesday 26 October 2010
Range Rover has launched a new experiment tracking movements around global cities to promote the launch of its new Range Rover Evoque.
Using the GPS capabilities of the iPhone, the automaker plans to create visualizations of journeys in ten global cities to create a "real-time, evolving pulse of each city."
By downloading the "Pulse of the City" app, users can track their journeys around New York, London, Moscow, Sao Paulo, Milan, Madrid, Paris, Berlin and Sydney.
Data is then displayed on a visualization on the Evoque's website and can be viewed alongside the journeys of various "influencers" also involved in the campaign such as fashion designers Henry Holland and Georgina Chapman, model Daisy Lowe, actress Jessica Schwarz, PSFK founder and CEO Piers Fawkes and British GQ editor Dylan Jones.
The free app is available now in Apple's app store and will be available on Android from mid-November 2010, when additional cities are also planned to be added to the campaign.
Pulse of the City is designed to broaden the appeal of the new Evoque among young urbanites and although its app might be a world first, Range Rover is not the only automaker trying to crack the audience by blending technology and trendsetters.
In April, Citroen launched a series of city guides tracking the journeys of the trendiest inhabitants of Berlin, London and Paris, dubbing the program "Street Mapper."
Like Pulse of the City, the campaign's high-profile residents were asked to give potential buyers of the new DS3 an insight into their lives, which was recorded using video and uploaded to the car's website.
Since launching with the three major European capitals, Rome, Barcelona and Brussels have also been added.
Join the "Pulse of the City": http://www.helloevoque.com
Download the app: http://itunes.apple.com/uk/app/range-rover-pulse-of-the-city/id398471586?mt=8
Watch the Street Mapper videos: http://www.ds3streetmapper.citroen.com
Life & Style blogs
How old is your heart? US research finds three out of four people have hearts five years older than their actual age
iPhone 6s Plus photos: leaks show Force Touch display, subtly altered size
Huawei Mate S and Huawei Watch: new products take on iPhone 6 Plus and Apple Watch
Why do we have eyebrows? The social significance of our silent communicators
WhatsApp: How to discover who your best friends are - using a hidden tool within the application
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Senior British politicians tell David Cameron: When dead children are being washed up on beaches – it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
- 1 Huawei Mate S and Huawei Watch: new products take on iPhone 6 Plus and Apple Watch
- 2 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
- 3 If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
- 4 Senior British politicians tell David Cameron: When dead children are being washed up on beaches – it's time to act
- 5 Make your voice heard: Sign The Independent's petition to welcome refugees
£66,192 per annum including car allowance of £5,700): The Richmond Fellowship:...
£16575 - £19000 per annum: Recruitment Genius: An excellent opportunity is ava...
£18000 - £20000 per annum: Recruitment Genius: This is a fantastic opportunity...
£22000 - £30000 per annum: Recruitment Genius: This traditional family company...