Mark Leftly: It's time for Jessops to get the online picture

Outlook I always preferred Snappy Snaps with its marvellously tacky bright green-and-yellow logo to the more sober Jessops, but I can't remember when I last went to either. A colleague mourned the news that what was once known as "Jessop of Leicester", his home city, had collapsed into administration today. Our jester from Leicester last visited a Jessops branch in 1996.

It's always sad to see a high street name go, though the reality is that few people have actually missed Woolworths' pick 'n' mix or Past Times' eclectic collection of olde worlde nick-nacks. Besides, anyone looking for butterfly-printed curtains for their children's bedrooms or a Peter Rabbit soft toy can still find both brands online.

And the internet seems to be the most realistic option for Jessops, which would then be unburdened from its annual rent bill. When even loyal Leicester natives don't visit the shops, then is the time to just hawk the cameras online.