People and Business: What a racket
Thursday 11 March 1999
You may agree. Luckily for people in stripy shirts everywhere, the crime- busting Mr Gaspar is merely planning to draw an analogy between organised crime and organised business when he addresses The Marketing Society on 16 March. Mr Gaspar says he will show how criminals use information, how the police manage information to track down criminals, and why the techniques of knowledge management are key to business success.
David Smith, head of knowledge management at Unilever, and David Snowden from IBM Global Services will also address the meeting at the Millennium Conference Centre in London's Harrington Gardens.
Diving in at the deep end is no excuse for shirking the style stakes
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