Polly Pocket helps Bluebird rocket to pounds 7m
Thursday 08 September 1994
The miniature toys, costing between pounds 1.99 and pounds 39.99, were launched five years ago and have rescued the company, set up in 1980 to make The Big Yellow Tea Pot - a teapot-cum-house. It was designed by Torquil Norman, chairman and a former banker, while he was unemployed following a boardroom row at Berwick Timpo, another toy company.
Polly Pocket is regarded as a huge hit by Mattel, the US toy company and one of Bluebird's biggest customers. Nearly 75 per cent of Britain's 2 million girls aged between three and eight own a Polly Pocket.
More than half Bluebird's sales of pounds 40.7m at the interim stage came from Polly. Mighty Max, the equivalent for boys and a more recent addition to the range, accounted for 30 per cent.
The remaining 13 per cent was spread across dozens of other toys, mainly sold under the Peter Pan brand name.
- 1 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Rashida Jones speaks out against male-centric porn saying 'women should have sex and feel good about it'
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Putin opponent reveals Russian President's daughter's secret identity
Ball pool for adults opens in London
Gay couple buy JebBushForPresident.com web domain, and refuse to sell
16 Waitrose customers who could not cope with the end of free coffee
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
King Abdullah dead: We can't afford not to hold Saudi Arabia's royals to account
iJobs Money & Business
£40000 - £50000 per annum: Recruitment Genius: This is an exciting opportunity...
£30000 - £35000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...
£13000 per annum: Recruitment Genius: This Pension Specialist was established ...
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...