Business Connections

Understanding social media: a guide for senior management

Allan Biggar explores how social media is replacing traditional media sources, and shares some tips on why it matters to a CEO or a senior management team

Video: Building a strong personal brand

Alexia Leachman of Blossoming Brands explains how having a strong personal brand will make people buy into you as an individual, which is important if you want to get new business, seek investment, or get people to work for you.

The ins and outs of brand revival

Dated brands can be successfully resuscitated for a contemporary marketplace. Amy Frengley looks at the critical success factors for reviving a brand, and shares some examples of where it worked and where it hasn’t worked

Can CSR weather the recessionary storms?

With discretionary budgets being slashed in the downturn, the value of corporate responsibility is being challenged. Andrew Wigley argues that it shouldn't be

The pitfalls of boasting about your brand

The integrity of your business begins with your brand. Andrew Wigley, chief operating officer at All About Brands, looks at the pitfalls of making bold claims about what a brand can deliver and the ramifications if it can’t live up to them.

Advertising’s digital coming of age

All About Brands plc advertising director, Graham Anderson, looks at the inexorable rise of internet adspend.

Build a better future for your business and for you

The UK economy seems to be in a period of very slow growth or possibly even stagnation. At the same time, the Government is repeatedly reminding us that smaller businesses will be the engines of growth and job creation in the recovery.

Visual expression of brands and why it matters

Brands and their identities can be leveraged to powerful effect to drive awareness, reputation and market share. Mark Rollinson sets out his five-stage process to create and manage a great visual expression for a brand.

Don't be the dinosaur: Ten rules for the older professional

Understanding and dealing with an ever changing marketing and media environment is challenging. All About Brands’ Michael Willard gives his top tips on how to remain at the top of the marketing game

Video: Explaining social media

Jemima Gibbons from All About Brands explains the virtues of engaging their customers with social media.

Co-op: Boom in the gloom

With operations spanning insurance to retail and with over 100,000 employees, The Co-operative Group has become a world leader. All About Brands’ Chairman Allan Biggar explains how its CSR positioning has given it unrivalled competitive advantage.

Video: The seven pillars of a better business

Gerard Burke of Your Business, Your Future explains seven simple reasons why some small businesses do better than others.

News in brief

Call to young entrepreneurs

Soapbox: 'The most successful time for a company is also its most dangerous. The reasons for its success can be its downfall'

Business history is littered with highly successful and admired companies that then went into decline and ended up beset by crises and outrun by the competition. They failed to understand that the most successful time in a company's life is its most dangerous time, because the very reasons for its success can also be the seeds of its downfall.

Interview: 'We are masters of our own destinies'

Former PizzaExpress owner Luke Johnson tells Roger Trapp about the thrill of building a business
News
Video: The Independent's Alex Lawson provides a run-down of the day's major news from the City
News
This year, more than ever, Britain will be swamped with discounts promising average cuts of 40%
News
Questions over the tax regime when Jean-Claude Juncker was prime minister of Luxembourg will not go away
He may survive a right-wing coup, but the new boss of the EC still faces a struggle to shake off a tax scandal
News
The Independent's Jamie Dunkley explains how the EU cap on bankers' bonuses works - and what it means for the City
News
The EU move will only serve to jack up salaries and allowances — it will not reduce their overall pay, writes Chris Blackhurst
News
Peter Diamandis wants to mine asteroids for construction metals, rocket fuel and strategic metals such as platinum
The entrepreneur, author and space enthusiast says the human race has its future on another planet, but for now ‘the only constant is change – and the rate of change is increasing’
News
Video: The Independent's Simon Neville provides a run-down of the day's major news from the City
News
The Barclays Premier League trophy
What took Ofcom so long? It’s been obvious for a while now that something is wrong with the way TV Premier League football rights are sold, says Chris Blackhurst
News
Alexandra Tolstoy is now living with Sergei Pugachev, once known as Putin's banker, in London
The Russian oligarch Sergei Pugachev and his English lover Alexandra Tolstoy hit hard financial times when his bank collapsed. Since the High Court froze his assets this year, they have had to live on ‘just’ £10,000 a week, Jim Armitage reports
News
Britain's Prime Minister David Cameron
Which groups have been penalised most by the Coalition's austerity measures? Ben Chu breaks down the numbers
News
Video: The Independent's Lucy Tobin provides a run-down of the day's major news from the City
Money
Video: The Independent's personal finance editor Simon Read offers some advice on ensuring you enjoy Christmas without the financial hangover
News
Sunday - Greece
Discussion of further fiscal stimulus ignores the high levels of debt, low growth rates and increasing borrowing costs that make the public finances of many countries unsustainable, writes Satyajit Das
News
Blame for the return to recession has fallen on Shinzo Abe’s decision to hike sales tax
Shinzo Abe spoke of ‘three arrows’ of reform but, as Ben Chu reports, his plan to slash the deficit nosedived, with a shock return to recession
News
Video: The Independent's deputy business editor Jim Armitage provides a run-down of the day's major news from the City
News
News
Karren Brady has been a sidekick of Lord Sugar on ‘The Apprentice’ since 2010
Karren Brady heavily criticises Ukip leader for his views on gender equality in business
News
A protest against low pay in Hyde Park: before the recession wages were rising at more than 4 per cent a year
The level of slack in the UK labour market remains substantial, writes David Blanchflower
News
The Independent's economics editor Ben Chu breaks down the numbers
News
These movies are not just about getting people into theatres, they are about long-term toy tie-ins.
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Day In a Page

In a world of Saudi bullying, right-wing Israeli ministers and the twilight of Obama, Iran is looking like a possible policeman of the Gulf

Iran is shifting from pariah to possible future policeman of the Gulf

Robert Fisk on our crisis with Iran
The young are the new poor: A third of young people pushed into poverty

The young are the new poor

Sharp increase in the number of under-25s living in poverty
Greens on the march: ‘We could be on the edge of something very big’

Greens on the march

‘We could be on the edge of something very big’
Revealed: the case against Bill Cosby - through the stories of his accusers

Revealed: the case against Bill Cosby

Through the stories of his accusers
Why are words like 'mongol' and 'mongoloid' still bandied about as insults?

The Meaning of Mongol

Why are the words 'mongol' and 'mongoloid' still bandied about as insults?
Mau Mau uprising: Kenyans still waiting for justice join class action over Britain's role in the emergency

Kenyans still waiting for justice over Mau Mau uprising

Thousands join class action over Britain's role in the emergency
Isis in Iraq: The trauma of the last six months has overwhelmed the remaining Christians in the country

The last Christians in Iraq

After 2,000 years, a community will try anything – including pretending to convert to Islam – to avoid losing everything, says Patrick Cockburn
Black Friday: Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

Britain braced for Black Friday
Bill Cosby's persona goes from America's dad to date-rape drugs

From America's dad to date-rape drugs

Stories of Bill Cosby's alleged sexual assaults may have circulated widely in Hollywood, but they came as a shock to fans, says Rupert Cornwell
Clare Balding: 'Women's sport is kicking off at last'

Clare Balding: 'Women's sport is kicking off at last'

As fans flock to see England women's Wembley debut against Germany, the TV presenter on an exciting 'sea change'
Oh come, all ye multi-faithful: The Christmas jumper is in fashion, but should you wear your religion on your sleeve?

Oh come, all ye multi-faithful

The Christmas jumper is in fashion, but should you wear your religion on your sleeve?
Dr Charles Heatley: The GP off to do battle in the war against Ebola

The GP off to do battle in the war against Ebola

Dr Charles Heatley on joining the NHS volunteers' team bound for Sierra Leone
Flogging vlogging: First video bloggers conquered YouTube. Now they want us to buy their books

Flogging vlogging

First video bloggers conquered YouTube. Now they want us to buy their books
Saturday Night Live vs The Daily Show: US channels wage comedy star wars

Saturday Night Live vs The Daily Show

US channels wage comedy star wars
When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible

When is a wine made in Piedmont not a Piemonte wine?

When EU rules make Italian vineyards invisible