Business Connections

The top 10 ways to market your SME on Twitter

Geo-target

You want to connect with people who are in your area, especially if you are a brick and mortar operation. Targeting your tweets to a specific location ensures that you are only interacting with viable leads.

Five golden rules communicating in a crisis

Some of the UK’s biggest businesses have faced crises this year. Allan Biggar shares his five golden rules on what to do when disaster strikes

Asking the right questions

You don’t ask people how much they earn, women how much they weigh or short men how tall they are. All of this is perfectly understandable, as the questions will probably cause embarrassment.

Communicating in a downturn

Managing change and communicating it in times of uncertainty is as important as the transformation itself - even if the news is sometimes unpalatable, argues Bridget Biggar

The five principles of a good brief

Getting the best out of a marketing programme begins with being clear about what you want to achieve. Mark Rollinson explains why the success or failure of a marketing project begins with the brief

Why do Boards fail?

Reflecting on some spectacular corporate governance failures, Bridget Biggar argues that it is time to put boards under the same performance criteria as other management teams

It's not just your carbon footprint, now it's your water footprint

In the wake of growing consumer interest in carbon footprints, a new awareness of our water consumption has led to the notion of a ‘water footprint’. Andrew Wigley explores some of the reputational challenges for business

Understanding social media: a guide for senior management

Allan Biggar explores how social media is replacing traditional media sources, and shares some tips on why it matters to a CEO or a senior management team

Video: Building a strong personal brand

Alexia Leachman of Blossoming Brands explains how having a strong personal brand will make people buy into you as an individual, which is important if you want to get new business, seek investment, or get people to work for you.

The ins and outs of brand revival

Dated brands can be successfully resuscitated for a contemporary marketplace. Amy Frengley looks at the critical success factors for reviving a brand, and shares some examples of where it worked and where it hasn’t worked

Can CSR weather the recessionary storms?

With discretionary budgets being slashed in the downturn, the value of corporate responsibility is being challenged. Andrew Wigley argues that it shouldn't be

The pitfalls of boasting about your brand

The integrity of your business begins with your brand. Andrew Wigley, chief operating officer at All About Brands, looks at the pitfalls of making bold claims about what a brand can deliver and the ramifications if it can’t live up to them.

Advertising’s digital coming of age

All About Brands plc advertising director, Graham Anderson, looks at the inexorable rise of internet adspend.

Build a better future for your business and for you

The UK economy seems to be in a period of very slow growth or possibly even stagnation. At the same time, the Government is repeatedly reminding us that smaller businesses will be the engines of growth and job creation in the recovery.

Visual expression of brands and why it matters

Brands and their identities can be leveraged to powerful effect to drive awareness, reputation and market share. Mark Rollinson sets out his five-stage process to create and manage a great visual expression for a brand.
News
Jay Z, here performing in LA on Monday, encouraged fans to follow their dreams in a tribute to Nelson Mandela
Video: Alex Lawson provides a run-down of the day's major news from the City
News
Qatar Airways chief executive Akbar Al Baker
As Qatar Airways buys a $1.7bn stake in BA owner IAG, Antonia Molloy takes a closer look at some of Qatar's customs and work practices
News
In with a shout: the auction includes rights to 168 Premier League matches, including – for the first time – Friday night games
Next week’s auction for the rights to broadcast Premier League games could see bids hit £5bn. Nick Goodway reports on the corporate players
News
This coming Tuesday marks 100 days until the general election
Mark Leftly: Can we outsource guns'n'ammo? We're still waiting for an answer
News
Video: Oscar Williams-Grut provides a run-down of the day's major news from the City
News
The profit margin on an iPhone 6 could be as high as 69 per cent
Soaring sales have given the tech giant its most lucrative trading quarter ever. Oscar Williams-Grut reports on the genesis of the world's favourite handset
News
The Athens Stock Exchange yesterday; the new Prime Minister, Alexis Tsipras, has pledged to avoid a clash with creditors
Whenever there is a political shock, you should beware of instant market reactions, says Hamish McRae
News
Oil prices are at a six-year low but could pick up, analysts say
Russia is in trouble, Greece's future hangs by a thread and oil is tanking. Yet could now be a good time to buy into these markets? asks Simon Read
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Day In a Page

Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

Isis hostage crisis

The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

The runaway buccaneers and the ship full of gold

Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Maverick artist Grayson Perry backs our campaign
Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

Assisted Dying Bill: 'I want control of my life'

This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
Move over, kale - cabbage is the new rising star

Cabbage is king again

Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
11 best winter skin treats

Give your moisturiser a helping hand: 11 best winter skin treats

Get an extra boost of nourishment from one of these hard-working products
Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

Paul Scholes column

The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
Frank Warren column: No cigar, but pots of money: here come the Cubans

Frank Warren's Ringside

No cigar, but pots of money: here come the Cubans
Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

Isis stands strong as its numerous enemies fail to find a common plan to defeat it

The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

Virtual reality: Seeing is believing

Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
Homeless Veterans appeal: MP says Coalition ‘not doing enough’

Homeless Veterans appeal

MP says Coalition ‘not doing enough’ to help
Larry David, Steve Coogan and other comedians share stories of depression in new documentary

Comedians share stories of depression

The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
Has The Archers lost the plot with it's spicy storylines?

Has The Archers lost the plot?

A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
English Heritage adds 14 post-war office buildings to its protected lists

14 office buildings added to protected lists

Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Scientists unearthed the cranial fragments from Manot Cave in West Galilee