Business Connections

The five principles of a good brief

Getting the best out of a marketing programme begins with being clear about what you want to achieve. Mark Rollinson explains why the success or failure of a marketing project begins with the brief

Why do Boards fail?

Reflecting on some spectacular corporate governance failures, Bridget Biggar argues that it is time to put boards under the same performance criteria as other management teams

It's not just your carbon footprint, now it's your water footprint

In the wake of growing consumer interest in carbon footprints, a new awareness of our water consumption has led to the notion of a ‘water footprint’. Andrew Wigley explores some of the reputational challenges for business

Understanding social media: a guide for senior management

Allan Biggar explores how social media is replacing traditional media sources, and shares some tips on why it matters to a CEO or a senior management team

Video: Building a strong personal brand

Alexia Leachman of Blossoming Brands explains how having a strong personal brand will make people buy into you as an individual, which is important if you want to get new business, seek investment, or get people to work for you.

The ins and outs of brand revival

Dated brands can be successfully resuscitated for a contemporary marketplace. Amy Frengley looks at the critical success factors for reviving a brand, and shares some examples of where it worked and where it hasn’t worked

Can CSR weather the recessionary storms?

With discretionary budgets being slashed in the downturn, the value of corporate responsibility is being challenged. Andrew Wigley argues that it shouldn't be

The pitfalls of boasting about your brand

The integrity of your business begins with your brand. Andrew Wigley, chief operating officer at All About Brands, looks at the pitfalls of making bold claims about what a brand can deliver and the ramifications if it can’t live up to them.

Advertising’s digital coming of age

All About Brands plc advertising director, Graham Anderson, looks at the inexorable rise of internet adspend.

Build a better future for your business and for you

The UK economy seems to be in a period of very slow growth or possibly even stagnation. At the same time, the Government is repeatedly reminding us that smaller businesses will be the engines of growth and job creation in the recovery.

Visual expression of brands and why it matters

Brands and their identities can be leveraged to powerful effect to drive awareness, reputation and market share. Mark Rollinson sets out his five-stage process to create and manage a great visual expression for a brand.

Don't be the dinosaur: Ten rules for the older professional

Understanding and dealing with an ever changing marketing and media environment is challenging. All About Brands’ Michael Willard gives his top tips on how to remain at the top of the marketing game

Video: Explaining social media

Jemima Gibbons from All About Brands explains the virtues of engaging their customers with social media.

Co-op: Boom in the gloom

With operations spanning insurance to retail and with over 100,000 employees, The Co-operative Group has become a world leader. All About Brands’ Chairman Allan Biggar explains how its CSR positioning has given it unrivalled competitive advantage.

Video: The seven pillars of a better business

Gerard Burke of Your Business, Your Future explains seven simple reasons why some small businesses do better than others.

News
Russian President Vladimir Putin speaks during his annual press conference in Moscow
News
Bankers who reach the dizzy heights of partnership status at Goldman Sachs achieve legendary status in the bank’s London office
Exclusive: Being a partner at the bank has an almost mythological status, and an internal memo seen by Jim Armitage shows the qualities needed to make it - like charging a pension fund $70m
News
Rocket Internet’s founder Oliver Samwer, centre, with the incubator’s chief executive and finance director when it listed in October
The German-based start-up factory has churned out more than 100 businesses in recent years. And now it’s looking to replicate its success here, says Oscar Williams-Grut
News
We are not facing anything like as grave a crisis as we have twice in the past decade, says Hamish McRae
News
The rouble staged a brief recovery yesterday before resuming its slide
A massive central bank interest rate hike failed to support the rouble. This crisis is slipping out of Moscow’s control, says Ben Chu
Voices
Ringing the changes: BT has come a long way since the days of the General Post Office
BT's basic business of running wires into homes and businesses is hugely profitable, writes Hamish McRae
News
Satyajit Das: Donors are free to channel funds to their chosen causes, some noble, some hubristic and some just plain odd
News
The Uber app allows passengers to hail a taxi with a smartphone
Uber facing down the cabbies by recruiting lobbyists to push for law changes, says Oscar Williams-Grut
News
VIDEO City analysts sound the alarm over the upcoming Premier League rights auction as shares in TV giant slide
News
Self-employment is particularly important in construction
Self-employment conveys considerable risks: many lose their jobs, their houses, and even their marriages, writes David Blanchflower
News
Mark Carney inside the Bank of England in Threadneedle Street, London
The charismatic Canadian is now 18 months into his stint as Governor of the Bank of England. So how does he think he’s doing? James Ashton catches up with Carney
News
Gucci’s spring/summer 2015 collection was launched in Milan in September
The power couple who ran Gucci have gone, and in comes an insider charged with making the designer label even more exclusive says Laura Chesters
News
The final curtain is calling for theatrical performances on tax avoidance. Now it’s time to see if big accountants, clever multinationals and Britain’s blue chips can adapt to the emerging tax system, says Mark Leftly
News
The Ferrari factory in Maranello churns out cars whose high-end credentials could be diluted by the diversification championed by chairman Sergio Marchionne
As the Italian marque prepares to float, it is also ‘fleeing to London’ and putting its famous badge on products such as netbooks. Sean O’Grady asks if it risks losing its cachet
News
Retail billionaire has confounded many in the square mile with his leftfield moves and kept the entire retail sector guessing hinting at new shares bets
News
Twitter could be used to improve public services, just as it does private
More than 300 million people around the world reckoned to be using photo app
News
At the moment that possibilityof default is discounted by the markets, but if it were to occur, the plight of Greece would become an issue for Europe as a whole.
News
Alan Rusbridger is to let a ‘younger pair of hands take over the reins’
Under Alan Rusbridger, the loss-making paper spent fortunes on the web and won a Pulitzer. After 20 years, he is stepping down.
News
The FCA has imposed £1.1bn in fines on five banks over forex trading practices
Video: The Independent's Jim Armitage takes a closer look at damning report criticising the FCA's for botched report which ended up costing some of the country's biggest insurers billions of pounds
News
Twitter could be used to improve public services, just as it does private
The pressure will be on the next government to use this extraordinarily powerful tool, says Hamish McRae
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Day In a Page

The week Hollywood got scared and had to grow up a bit

The week Hollywood got scared and had to grow up a bit

Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

Panto dames: before and after

From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
Thirties murder mystery novel is surprise runaway Christmas hit

Thirties murder mystery novel is surprise runaway Christmas hit

Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

Anne-Marie Huby: 'Charities deserve the best'

Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
The botanist who hunts for giant trees at Kew Gardens

The man who hunts giants

A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there
The 12 ways of Christmas: Spare a thought for those who will be working to keep others safe during the festive season

The 12 ways of Christmas

We speak to a dozen people who will be working to keep others safe, happy and healthy over the holidays
Birdwatching men have a lot in common with their feathered friends, new study shows

The male exhibits strange behaviour

A new study shows that birdwatching men have a lot in common with their feathered friends...
Diaries of Evelyn Waugh, Virginia Woolf and Noël Coward reveal how they coped with the December blues

Famous diaries: Christmas week in history

Noël Coward parties into the night, Alan Clark bemoans the cost of servants, Evelyn Waugh ponders his drinking…
From noble to narky, the fall of the open letter

From noble to narky, the fall of the open letter

The great tradition of St Paul and Zola reached its nadir with a hungry worker's rant to Russell Brand, says DJ Taylor
A Christmas ghost story by Alison Moore: A prodigal daughter has a breakthrough

A Christmas ghost story by Alison Moore

The story was published earlier this month in 'Poor Souls' Light: Seven Curious Tales'
Marian Keyes: The author on her pre-approved Christmas, true love's parking implications and living in the moment

Marian Keyes

The author on her pre-approved Christmas, true love's parking implications and living in the moment
Bill Granger recipes: Our chef creates an Italian-inspired fish feast for Christmas Eve

Bill Granger's Christmas Eve fish feast

Bill's Italian friends introduced him to the Roman Catholic custom of a lavish fish supper on Christmas Eve. Here, he gives the tradition his own spin…
Liverpool vs Arsenal: Brendan Rodgers is fighting for his reputation

Rodgers fights for his reputation

Liverpool manager tries to stay on his feet despite waves of criticism
Amir Khan: 'The Taliban can threaten me but I must speak out... innocent kids, killed over nothing. It’s sick in the mind'

Amir Khan attacks the Taliban

'They can threaten me but I must speak out... innocent kids, killed over nothing. It’s sick in the mind'
Michael Calvin: Sepp Blatter is my man of the year in sport. Bring on 2015, quick

Michael Calvin's Last Word

Sepp Blatter is my man of the year in sport. Bring on 2015, quick