Small Talk: Incentives are generous for social enterprises although the patchwork of schemes can make the search for help complicated
14 April 2014 01:41 AM
Remember the famous Google motto, “do no evil”? The giant search engine has found it difficult to maintain an unblemished reputation as a force for good as its business has grown, but the principle remains important to Google’s founders. And if nothing else, they’ve proved that the pursuit of profit does not have to be a business’s only goal – capitalism and social conscience do not have to be mutually exclusive.