Business Connections

Playing in the big leagues

Sports team and event sponsorship has become ubiquitous in the world of big corporate marketing, but until now has remained a closed shop to smaller companies. However, with the great power of sport to unite and excite people, it’s natural that businesses of all sizes would want a piece of the action for their brand marketing strategy.

Dissatisfaction, disruption and determination: the three Ds of success

Dissatisfaction is the single greatest driver of innovation. I started Seatwave in 2006 because I was appalled by the existing options for selling or buying sold out tickets, which at the time meant relying on eBay or street touts.

Always follow your heart

Today, more and more young people in Britain are choosing to pursue a career as an entrepreneur rather than take the conventional route of finding a job in an established company.

Finance for small businesses

Adam Tyler looks at the importance of educating SMEs about new sources of finance

Plain sailing to business success

An interview with Guy Rigby, author of From Vision To Exit

Small business is big business

The FSB is the UK's largest campaigning pressure group promoting and protecting the interests of more than 200,000 self-employed individuals and owners of small firms.

The rise of online publishing

Digital communications have witnessed a relatively new phenomenon over the last year - the advent of e-readers such as the Kindle and the iPad. Allan Biggar looks at how business has led the game in online publishing

The role of the public information campaign

Andrew Wigley explains how public information campaigns are used to raise large scale awareness and change mindsets

A guide to being social while staying professional on Facebook

Social media is proving to be very influential for small businesses but just because the conversation is happening in cyberspace, it doesn’t mean we don’t need to worry about old-fashioned etiquette and rules of engagement.

Social media for CEOs

The explosion in the use of social media over the past five years has changed the way that people interact. Allan Biggar discusses why CEOs need to switch on to using it

 

The top 10 ways to market your SME on Twitter

Geo-target

You want to connect with people who are in your area, especially if you are a brick and mortar operation. Targeting your tweets to a specific location ensures that you are only interacting with viable leads.

Five golden rules communicating in a crisis

Some of the UK’s biggest businesses have faced crises this year. Allan Biggar shares his five golden rules on what to do when disaster strikes

Asking the right questions

You don’t ask people how much they earn, women how much they weigh or short men how tall they are. All of this is perfectly understandable, as the questions will probably cause embarrassment.

Communicating in a downturn

Managing change and communicating it in times of uncertainty is as important as the transformation itself - even if the news is sometimes unpalatable, argues Bridget Biggar

The five principles of a good brief

Getting the best out of a marketing programme begins with being clear about what you want to achieve. Mark Rollinson explains why the success or failure of a marketing project begins with the brief
News
Construction is among the sectors where growth has slowed since the spring
Don't you believe it, says David Blanchflower
News
Premier Foods changed its policy on 'pay to stay' contracts for its suppliers after they were exposed
If you’re a large company with hundreds of suppliers, each individual firm is entirely expendable, writes David Prosser
News
Russian President Vladimir Putin speaks during his annual press conference in Moscow
While low oil prices are toxic for the energy export-dominated Russian economy, they are a boon for Western consumers, says Ben Chu
News
Bankers who reach the dizzy heights of partnership status at Goldman Sachs achieve legendary status in the bank’s London office
Exclusive: Being a partner at the bank has an almost mythological status, and an internal memo seen by Jim Armitage shows the qualities needed to make it - like charging a pension fund $70m
News
Rocket Internet’s founder Oliver Samwer, centre, with the incubator’s chief executive and finance director when it listed in October
The German-based start-up factory has churned out more than 100 businesses in recent years. And now it’s looking to replicate its success here, says Oscar Williams-Grut
News
The rouble staged a brief recovery yesterday before resuming its slide
A massive central bank interest rate hike failed to support the rouble. This crisis is slipping out of Moscow’s control, says Ben Chu
Voices
Ringing the changes: BT has come a long way since the days of the General Post Office
BT's basic business of running wires into homes and businesses is hugely profitable, writes Hamish McRae
News
Satyajit Das: Donors are free to channel funds to their chosen causes, some noble, some hubristic and some just plain odd
News
The Uber app allows passengers to hail a taxi with a smartphone
Uber facing down the cabbies by recruiting lobbyists to push for law changes, says Oscar Williams-Grut
News
VIDEO City analysts sound the alarm over the upcoming Premier League rights auction as shares in TV giant slide
News
Self-employment is particularly important in construction
Self-employment conveys considerable risks: many lose their jobs, their houses, and even their marriages, writes David Blanchflower
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Day In a Page

Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

Yazidi girls killing themselves to escape rape and imprisonment
Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

Ed Balls interview

'If I think about the deficit when I'm playing the piano, it all goes wrong'
He's behind you, dude!

US stars in UK panto

From David Hasselhoff to Jerry Hall
Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

Grace Dent's Christmas Quiz

What are you – a festive curmudgeon or top of the tree?
Nasa planning to build cloud cities in airships above Venus

Nasa planning to build cloud cities in airships above Venus

Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all
The week Hollywood got scared and had to grow up a bit

The week Hollywood got scared and had to grow up a bit

Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

Panto dames: before and after

From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
Thirties murder mystery novel is surprise runaway Christmas hit

Thirties murder mystery novel is surprise runaway Christmas hit

Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

Anne-Marie Huby: 'Charities deserve the best'

Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
The botanist who hunts for giant trees at Kew Gardens

The man who hunts giants

A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there