Business Connections

A guide to being social while staying professional on Facebook

Social media is proving to be very influential for small businesses but just because the conversation is happening in cyberspace, it doesn’t mean we don’t need to worry about old-fashioned etiquette and rules of engagement.

Social media for CEOs

The explosion in the use of social media over the past five years has changed the way that people interact. Allan Biggar discusses why CEOs need to switch on to using it

 

The top 10 ways to market your SME on Twitter

Geo-target

You want to connect with people who are in your area, especially if you are a brick and mortar operation. Targeting your tweets to a specific location ensures that you are only interacting with viable leads.

Five golden rules communicating in a crisis

Some of the UK’s biggest businesses have faced crises this year. Allan Biggar shares his five golden rules on what to do when disaster strikes

Asking the right questions

You don’t ask people how much they earn, women how much they weigh or short men how tall they are. All of this is perfectly understandable, as the questions will probably cause embarrassment.

Communicating in a downturn

Managing change and communicating it in times of uncertainty is as important as the transformation itself - even if the news is sometimes unpalatable, argues Bridget Biggar

The five principles of a good brief

Getting the best out of a marketing programme begins with being clear about what you want to achieve. Mark Rollinson explains why the success or failure of a marketing project begins with the brief

Why do Boards fail?

Reflecting on some spectacular corporate governance failures, Bridget Biggar argues that it is time to put boards under the same performance criteria as other management teams

It's not just your carbon footprint, now it's your water footprint

In the wake of growing consumer interest in carbon footprints, a new awareness of our water consumption has led to the notion of a ‘water footprint’. Andrew Wigley explores some of the reputational challenges for business

Understanding social media: a guide for senior management

Allan Biggar explores how social media is replacing traditional media sources, and shares some tips on why it matters to a CEO or a senior management team

Video: Building a strong personal brand

Alexia Leachman of Blossoming Brands explains how having a strong personal brand will make people buy into you as an individual, which is important if you want to get new business, seek investment, or get people to work for you.

The ins and outs of brand revival

Dated brands can be successfully resuscitated for a contemporary marketplace. Amy Frengley looks at the critical success factors for reviving a brand, and shares some examples of where it worked and where it hasn’t worked

Can CSR weather the recessionary storms?

With discretionary budgets being slashed in the downturn, the value of corporate responsibility is being challenged. Andrew Wigley argues that it shouldn't be

The pitfalls of boasting about your brand

The integrity of your business begins with your brand. Andrew Wigley, chief operating officer at All About Brands, looks at the pitfalls of making bold claims about what a brand can deliver and the ramifications if it can’t live up to them.

Advertising’s digital coming of age

All About Brands plc advertising director, Graham Anderson, looks at the inexorable rise of internet adspend.
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Minecraft has won praise for its minimal violence and for stimulating spatial awareness
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A recent manufacturing surge is running out of steam with industrial production now down 9.6 per cent from the pre-downturn peak in 2008
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Sean Harris: A rare interview with British acting's secret weapon

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Boris's boozing won't win the puritan vote

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Tim Wheeler: Alzheimer's, memories and my dad

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Radamel Falcao: How faith and love drive the Colombian to glory

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